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[object Object],[object Object],Applied Communication Research Center (CICA) Communication Faculty Universidad Anáhuac Jorge A. Hidalgo Toledo [email_address] June, 2009
CONTENT ,[object Object],[object Object],[object Object],[object Object]
(Don Tapscott) “ Virtual communities are the new glue that binds their social networks. They are now moving this  ethos  to interactive areas of daily life such as work, education and consumption ” Fuente:  Tapscott, D. & Williams (2007) Wikinomics: la nueva economía de las multitudes inteligentes. España: Paidós
CARACTERÍSTICAS DEL CIUDADANO HIPERMEDIAL ,[object Object],MTV Generation Click y GenTxt Net Generation Media Generation My Media Generation My Social Media Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Generation highly mediated
FEATURES FROM  MY  SOCIAL MEDIA GENERATION Fuente: basado en Rheingold, H. (2004) Multitudes inteligentes: La próxima revolución social (Smart Mobs), Barcelona: Gedisa Ito, M. (2001) Mobile phones, Japanese youth, and the re-placemente of social contact. Boston: Society for the Social Studies of Science Meetings Características ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEATURES FROM  MY  SOCIAL MEDIA GENERATION Fuente: Kasasniemi, E. Rautianen, P. (2002) Mobile culture of children and teenagers in Finland, en Aakhus, M y Katz, J. Perpetual contact: Mobile communication, private talk and public performaance. Cambridge: Cambridge University Press Mäenpäa, P. (2001) Mobile communication as a way of urban life en Gronow, J y Warde, A. Ordinary Consumption. Londres: Routledge . Características ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEATURES FROM  MY  SOCIAL MEDIA GENERATION Fuente: Tapscott, D (1998) Creciendo en un entorno digital: la Generación Net, Bogotá: McGrawHill Boyd, D. (2007) “ Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life“Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press.  Características ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEATURES FROM  MY  SOCIAL MEDIA GENERATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEATURES FROM  MY  SOCIAL MEDIA GENERATION The  social rules The network is their living space:  welcoming, attractive, they can make public manifestation of their identity Everything has become so attractive …
FEATURES FROM  MY  SOCIAL MEDIA GENERATION ,[object Object],Fuente: Truly, madly, deeply engaged. Global Youth, Media and Technology, 2005 M usic Internet Mobile Devices Video games Community  (membership) Personalization  (identity) Self expression  (Graphite the world  with their voice)

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Explorations From My Social Media Generation

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  • 3. (Don Tapscott) “ Virtual communities are the new glue that binds their social networks. They are now moving this ethos to interactive areas of daily life such as work, education and consumption ” Fuente: Tapscott, D. & Williams (2007) Wikinomics: la nueva economía de las multitudes inteligentes. España: Paidós
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  • 9. FEATURES FROM MY SOCIAL MEDIA GENERATION The social rules The network is their living space:  welcoming, attractive, they can make public manifestation of their identity Everything has become so attractive …
  • 10.