Presented at LinkedIn Finance Connect, this talk delves deeper into best practices in content marketing for financial companies.

1. Content Marketing
In The Era of Infobesity
Jessica Gioglio
Head of Content Lab
Sprinklr

2. We Are Marketing In An Era of Infobesity
Every 48 hours

3. The Volume of Content Shared is Unprecedented
Every 48 hours
2003 to
Beginning of
TimeThe same amount of
content is produced
- Google

4. So, How Do You Stand Out?

5. Embrace a Customer Centric
vs. Sales Centric Content Strategy

6. 89% of companies will compete mostly
on customer experience by 2016
-Gartner
Why This Matters
The right content strategy can
create a better, more memorable
experience with your company that
drives, loyalty, affinity and results.

7. Develop Thought Leadership That Adds Value
143 pages on
Slideshare
106,000+
views

8. Keep Your Community Updated On Trending Topics
Relevant industry
breaking news &
trending topics

9. Drive Leads In A Customer Centric Way
The ask = email address
The value = LinkedIn makeover

10. Leverage Visuals To Tell Your Story

11. Visuals Are Processed 60,000x Faster Than Text Alone
You only have 2.8 – 8
seconds to capture
someone’s attention!

12. Visuals Drive Higher Engagement With LinkedIn Updates
 Videos can increase engagement by 74%
 Photos can increase engagement by 147%
 100% of the top 50 most engaging status updates on LinkedIn in
April included either an image, link, or video

13. Keep Visuals Original, Eye-Catching & Informative
Less stock
photos – more
original
content

14. Quotes Inspire & Make Your Story Shareable

15. Visualize Data In A Unique Way

16. Target Content To Relevant Audiences

17. YouTube & Slideshare Can Help Tell More Robust Stories

18. Don’t Just Develop Content –
Create Experiences

19. Citi Connect: Professional Women’s Network
116,000+
views
Topic: Why
Successful People
Ask For Help

20. L’Oréal: Are You In?

21. L’Oréal: Are You In?

22. Key Takeaways
 Put customer needs and interests at the center of your content strategy
 Shrinking attention spans call for high-quality visuals that tell a story
 Content can do more than just marketing – it can help create
memorable experiences that drive brand loyalty.

23. Thank You & Questions
Jessica Gioglio
Head of Content Lab
Sprinklr