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Game Studio Leadership:
You Can Do It
Jesse Schell
GDC 2017
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Who is this talk for?
Small Studios
Growing Studios
Embedded Studios
Game Studio Leadership: You Can Do It
YOU CAN
DO IT
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
YOU CAN
DO IT
The Plan™
1. Build a Studio
2. Make Awesome Games!
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Good followers excel in orderly situations.
Good leaders excel in chaotic situations.
YOU CAN
DO IT
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
The Plan™
1. Build a Studio
2. Protect the Studio
3. Make Awesome Games!
Lawyer Legal Entity Accountant
Office Space
Payroll
Insurance Equipment People
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Engineering ArtDesign
Skills Enthusiasm Respectabilitude
n. The ability to make
others feel respected.
S x E x R = Developer Value
Personality Types
More Curious
Detailed Planner
Introvert
More Critical
More Nervous
More Cautious?
“Go With The Flow”?
Extrovert?
More Accepting?
More Secure?
- or -
- or -
- or -
- or -
- or -
X
X
X
X
X
Related: What Champions Do You Need?
The Plan™
1. Build a Studio (get people)
2. Protect the Studio (get money)
3. Make Awesome Games!
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Scenario 1: Your Own Money
Scenario 1: Your Own Money
Scenario 1: Your Own Money
Scenario 1: Your Own Money
Scenario 1: Your Own Money
Scenario 2: Work for Hire
Scenario 2: Work for Hire
Scenario 2: Work for Hire
Scenario 2: Work for Hire
Scenario 2: Work for Hire
Scenario 3: Publisher
Scenario 3: Publisher
Scenario 3: Publisher
Scenario 3: Publisher
Scenario 3: Publisher
Scenario 4: Investor
Scenario 4: Investor
Scenario 4: Investor
Scenario 4: Investor
Scenario 4: Investor
10x
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
The Plan™
1. Build a Studio (get people)
2. Protect the Studio (get money)
3. Make Awesome Games!
The Plan™
1. Build a Studio (get people)
2. Protect the Studio (get money)
3. Make Awesome Games!
The Plan™
1. Build a Studio (get people)
2. Protect the Studio (get money)
3. Make Awesome Games!
3. Optimize the Studio
Your People Your Game
#1 Priority #2 Priority
Your team’s top priority is
making the game great.
Your top priority is
making the team great.
Things Your Team Wants
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress
Things Your Team Wants
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress
Halfabet
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress
Halfabet of Happiness
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress
Halfabet of Happiness™
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress
Game Studio Leadership: You Can Do It
YOU CAN
DO IT
Practical Superhero Tips
1. Get Organized
Game Studio Leadership: You Can Do It
Be regular and
orderly in your
life, so you may
be violent and
original in your
work.
Organization
will set you
free!
Gustave
Flaubert
Alton
Brown
Game Studio Leadership: You Can Do It
Get a Notebook.
Your Memory Sucks.
•At minimum:
•To-Do List
•General Notes
•Hot List
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
Practical Superhero Tips
1. Get Organized
2. Get Beyond Firefighting
3. Delegate
4. Keep Doing What You’re Best At
5. Be Humble
6. Find Your Healthy Self
7. You Eat Last
Halfabet of Happiness™
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress
Maslow’s Hierarchy of Needs
Halfabet of Happiness™
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress
Adequate Salary
Believe In Their Mission
• Mission Statement
• Core Values
• Studio Principles
• Top Studio Priority Right Now
SG Principles
Our mission: To make experiences we are proud of with people we like, so
we can make the world a better place.
1. Amazing Teams
1. Only hire people who have the skills and passion to make the best experiences possible.
2. Only work with clients and partners who share our passion to create the best.
3. Always treat everyone with the utmost respect -- even when (especially when) you are
frustrated.
4. Diversity makes us strong.
5. It’s not a decision until the team is on board.
6. If you don’t believe in your work, speak up.
2. Amazing Fun
1. We don’t make experiences to make money. We make money to make experiences.
2. Experiences should be beautiful inside and out.
3. Beauty is in the details. Give attention to every little thing.
4. Planning, organizing, and optimizing information flow are essential to quality.
5. All experiences must have all key aspects fully playable halfway through production.
6. Know, respect, and defend the guest. The experience is for them.
7. Playtest constantly. It’s the only way to know.
3. Amazing Transformation
1. Always ask: "How does our experience change the guest?“
2. Always ask: "Is there a better way?“
3. Dreams and plans only matter if we ship.
4. Belief can turn the impossible into reality.
5. Be brave. If you don’t, who will?
Top priority right now: Protect and leverage our VR/AR momentum.
SG Principles
Our mission: To make experiences we are proud of with people we like, so
we can make the world a better place.
1. Amazing Teams
1. Only hire people who have the skills and passion to make the best experiences possible.
2. Only work with clients and partners who share our passion to create the best.
3. Always treat everyone with the utmost respect -- even when (especially when) you are
frustrated.
4. Diversity makes us strong.
5. It’s not a decision until the team is on board.
6. If you don’t believe in your work, speak up.
2. Amazing Fun
1. We don’t make experiences to make money. We make money to make experiences.
2. Experiences should be beautiful inside and out.
3. Beauty is in the details. Give attention to every little thing.
4. Planning, organizing, and optimizing information flow are essential to quality.
5. All experiences must have all key aspects fully playable halfway through production.
6. Know, respect, and defend the guest. The experience is for them.
7. Playtest constantly. It’s the only way to know.
3. Amazing Transformation
1. Always ask: "How does our experience change the guest?“
2. Always ask: "Is there a better way?“
3. Dreams and plans only matter if we ship.
4. Belief can turn the impossible into reality.
5. Be brave. If you don’t, who will?
Top priority right now: Protect and leverage our VR/AR momentum.
Mission Statement
Core Values
Top Priority
Studio Principles
Culture They’re Proud Of
Distractions Removed
•Chaos can come from within!
•It is super distracting!
•It can come from…
• Team members
• Bad Process
• You
Advice from Ed Catmull
• “You have problems you know, and
problems you don’t know.”
• “The good hides the bad.”
• “Only leaders can remake the rules.”
Excited By Their Work
Feel Cared About
Good Feedback
•360 feedback is
essential
• Who are your A, B,
and C players?
•People need to know
where they stand
•C players must
improve, or be fired
Helpful Coaching
•You MUST make time
for one on one
coaching meetings
•This is your #1 Priority
•Keep your core values
and principles handy
•Help them coach each
other
Game Studio Leadership: You Can Do It
Get a Tool for Anonymous Feedback
Information That’s Clear
• No one can read your mind – overcommunicate
what’s important.
• Repetition of important things is helpful.
• Repeat important things.
• Say important things, again and again, in different
ways.
• It is better for people to hear important things too
often than not enough.
• Important things: You should repeat them.
Joint Feeling of Respect
Respectabilitude
n. The ability to make
others feel respected.
Keep Communication Comfortable
Why are people communicating with you?
With each other?
Like Their Teammates
Likability is more important than competence.
Measureable Progress
•Can come from…
•The Project
•Raises
•Growth of Responsibility
•Job Titles
•Clear Feedback
•Growth of the Studio
Studio Growth Rules of Thumb
• >5: You need a producer, and another for every 10 developers.
• >10: You need sub-team meetings for some kinds of communication.
• >20: You need to assign coaching responsibilities.
• >30: You need a full-time IT professional, and another for every 50
developers.
• >40: You need departments, and leaders for them
• >50: You need full-time HR, and possibly accounting/finance
• >60: You need two layers of management for coaching inside departments
• >150: You have reached Dunbar’s number. Your organization must split.
Business Development? Marketing? It depends!
The Plan™
1. Build a Studio (get people)
2. Protect the Studio (get money)
3. Optimize the Studio
=
Game Studio Leadership: You Can Do It
Game Studio Leadership: You Can Do It
YOU CAN
DO IT
Thanks!
Slides (soon): jesseschell.com
Email: jesse@schellgames.com
@jesseschell
• Adequate Salary
• Believe In Their Mission
• Culture They’re Proud Of
• Distractions Removed
• Excited By Their Work
• Feel Cared About
• Good Feedback
• Helpful Coaching
• Information That’s Clear
• Joint Feeling of Respect
• Keep Communication Comfortable
• Like Their Teammates
• Measurable Progress

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Game Studio Leadership: You Can Do It

  • 1. Game Studio Leadership: You Can Do It Jesse Schell GDC 2017
  • 5. Who is this talk for? Small Studios Growing Studios Embedded Studios
  • 12. The Plan™ 1. Build a Studio 2. Make Awesome Games!
  • 15. Good followers excel in orderly situations. Good leaders excel in chaotic situations.
  • 20. The Plan™ 1. Build a Studio 2. Protect the Studio 3. Make Awesome Games!
  • 21. Lawyer Legal Entity Accountant Office Space Payroll Insurance Equipment People
  • 25. Skills Enthusiasm Respectabilitude n. The ability to make others feel respected. S x E x R = Developer Value
  • 26. Personality Types More Curious Detailed Planner Introvert More Critical More Nervous More Cautious? “Go With The Flow”? Extrovert? More Accepting? More Secure? - or - - or - - or - - or - - or - X X X X X
  • 27. Related: What Champions Do You Need?
  • 28. The Plan™ 1. Build a Studio (get people) 2. Protect the Studio (get money) 3. Make Awesome Games!
  • 31. Scenario 1: Your Own Money
  • 32. Scenario 1: Your Own Money
  • 33. Scenario 1: Your Own Money
  • 34. Scenario 1: Your Own Money
  • 35. Scenario 1: Your Own Money
  • 36. Scenario 2: Work for Hire
  • 37. Scenario 2: Work for Hire
  • 38. Scenario 2: Work for Hire
  • 39. Scenario 2: Work for Hire
  • 40. Scenario 2: Work for Hire
  • 54. The Plan™ 1. Build a Studio (get people) 2. Protect the Studio (get money) 3. Make Awesome Games!
  • 55. The Plan™ 1. Build a Studio (get people) 2. Protect the Studio (get money) 3. Make Awesome Games!
  • 56. The Plan™ 1. Build a Studio (get people) 2. Protect the Studio (get money) 3. Make Awesome Games! 3. Optimize the Studio
  • 57. Your People Your Game #1 Priority #2 Priority
  • 58. Your team’s top priority is making the game great. Your top priority is making the team great.
  • 59. Things Your Team Wants • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress
  • 60. Things Your Team Wants • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress
  • 61. Halfabet • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress
  • 62. Halfabet of Happiness • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress
  • 63. Halfabet of Happiness™ • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress
  • 68. Be regular and orderly in your life, so you may be violent and original in your work. Organization will set you free! Gustave Flaubert Alton Brown
  • 70. Get a Notebook. Your Memory Sucks. •At minimum: •To-Do List •General Notes •Hot List
  • 76. Practical Superhero Tips 1. Get Organized 2. Get Beyond Firefighting 3. Delegate 4. Keep Doing What You’re Best At 5. Be Humble 6. Find Your Healthy Self 7. You Eat Last
  • 77. Halfabet of Happiness™ • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress
  • 79. Halfabet of Happiness™ • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress
  • 81. Believe In Their Mission • Mission Statement • Core Values • Studio Principles • Top Studio Priority Right Now
  • 82. SG Principles Our mission: To make experiences we are proud of with people we like, so we can make the world a better place. 1. Amazing Teams 1. Only hire people who have the skills and passion to make the best experiences possible. 2. Only work with clients and partners who share our passion to create the best. 3. Always treat everyone with the utmost respect -- even when (especially when) you are frustrated. 4. Diversity makes us strong. 5. It’s not a decision until the team is on board. 6. If you don’t believe in your work, speak up. 2. Amazing Fun 1. We don’t make experiences to make money. We make money to make experiences. 2. Experiences should be beautiful inside and out. 3. Beauty is in the details. Give attention to every little thing. 4. Planning, organizing, and optimizing information flow are essential to quality. 5. All experiences must have all key aspects fully playable halfway through production. 6. Know, respect, and defend the guest. The experience is for them. 7. Playtest constantly. It’s the only way to know. 3. Amazing Transformation 1. Always ask: "How does our experience change the guest?“ 2. Always ask: "Is there a better way?“ 3. Dreams and plans only matter if we ship. 4. Belief can turn the impossible into reality. 5. Be brave. If you don’t, who will? Top priority right now: Protect and leverage our VR/AR momentum.
  • 83. SG Principles Our mission: To make experiences we are proud of with people we like, so we can make the world a better place. 1. Amazing Teams 1. Only hire people who have the skills and passion to make the best experiences possible. 2. Only work with clients and partners who share our passion to create the best. 3. Always treat everyone with the utmost respect -- even when (especially when) you are frustrated. 4. Diversity makes us strong. 5. It’s not a decision until the team is on board. 6. If you don’t believe in your work, speak up. 2. Amazing Fun 1. We don’t make experiences to make money. We make money to make experiences. 2. Experiences should be beautiful inside and out. 3. Beauty is in the details. Give attention to every little thing. 4. Planning, organizing, and optimizing information flow are essential to quality. 5. All experiences must have all key aspects fully playable halfway through production. 6. Know, respect, and defend the guest. The experience is for them. 7. Playtest constantly. It’s the only way to know. 3. Amazing Transformation 1. Always ask: "How does our experience change the guest?“ 2. Always ask: "Is there a better way?“ 3. Dreams and plans only matter if we ship. 4. Belief can turn the impossible into reality. 5. Be brave. If you don’t, who will? Top priority right now: Protect and leverage our VR/AR momentum. Mission Statement Core Values Top Priority Studio Principles
  • 85. Distractions Removed •Chaos can come from within! •It is super distracting! •It can come from… • Team members • Bad Process • You
  • 86. Advice from Ed Catmull • “You have problems you know, and problems you don’t know.” • “The good hides the bad.” • “Only leaders can remake the rules.”
  • 89. Good Feedback •360 feedback is essential • Who are your A, B, and C players? •People need to know where they stand •C players must improve, or be fired Helpful Coaching •You MUST make time for one on one coaching meetings •This is your #1 Priority •Keep your core values and principles handy •Help them coach each other
  • 91. Get a Tool for Anonymous Feedback
  • 92. Information That’s Clear • No one can read your mind – overcommunicate what’s important. • Repetition of important things is helpful. • Repeat important things. • Say important things, again and again, in different ways. • It is better for people to hear important things too often than not enough. • Important things: You should repeat them.
  • 93. Joint Feeling of Respect Respectabilitude n. The ability to make others feel respected.
  • 94. Keep Communication Comfortable Why are people communicating with you? With each other?
  • 95. Like Their Teammates Likability is more important than competence.
  • 96. Measureable Progress •Can come from… •The Project •Raises •Growth of Responsibility •Job Titles •Clear Feedback •Growth of the Studio
  • 97. Studio Growth Rules of Thumb • >5: You need a producer, and another for every 10 developers. • >10: You need sub-team meetings for some kinds of communication. • >20: You need to assign coaching responsibilities. • >30: You need a full-time IT professional, and another for every 50 developers. • >40: You need departments, and leaders for them • >50: You need full-time HR, and possibly accounting/finance • >60: You need two layers of management for coaching inside departments • >150: You have reached Dunbar’s number. Your organization must split. Business Development? Marketing? It depends!
  • 98. The Plan™ 1. Build a Studio (get people) 2. Protect the Studio (get money) 3. Optimize the Studio
  • 99. =
  • 103. Thanks! Slides (soon): jesseschell.com Email: jesse@schellgames.com @jesseschell • Adequate Salary • Believe In Their Mission • Culture They’re Proud Of • Distractions Removed • Excited By Their Work • Feel Cared About • Good Feedback • Helpful Coaching • Information That’s Clear • Joint Feeling of Respect • Keep Communication Comfortable • Like Their Teammates • Measurable Progress