The document provides 4 essential marketing tips: 1) Know your audience in depth to better sell your product or service. 2) Create a strategic marketing plan with goals and steps to achieve them. 3) Observe other successful and less successful marketing companies to learn what works. 4) Hire a passionate and knowledgeable marketing team through an extensive interview process. The tips are meant to help gain publicity and attract customers for a business or product.

1. 4 E S S E N T I A L M A R K E T I N G T I P S
C R E A T E D B Y J E S S E J A M E S J A M N I K

2. • Whether you are focused on a career in marketing
or you are trying to sell a specific product, there
are effective marketing tricks that you should be
aware of.

3. • Keep in mind, one of
the main goals of any
marketing strategy is
to gain as much
publicity as possible
in order to attract
customers.
• Here are four essential
marketing tips you
should know…

4. • First, always know your audience.
• The more you are familiar with the type of people that your product
or business attracts, the better your results will be

5. • That being said, you
should take the time to
get to know your
customers in depth
because the more
accurate your information
is, the more effective you
will be when it comes to
selling.

6. • Second, create a strategic marketing plan - and write it
down!

7. • Developing a strong strategy
from the early stages of your
campaign or process is key.

8. • This will allow all of your employees to understand what the
main goals of your business or product are, and allows for a
comprehensive approach to tackling the marketing world.

9. • Always ask yourself the following questions when
creating a marketing plan:
1.Where are we?
2.Where do we want to be/What are our end goals?
3.How will we achieve those end goals - what are the
steps?
4.Who will implement these steps?

10. • These questions allow
you to break your
marketing strategy in an
organized way so you can
see exactly what you
need to do to allow your
company or product gain
the recognition it
deserves.

11. • Third, observe the
marketing market

12. • This may sound a bit strange, but like with any business comparing
successful marketing companies or products to those with less success
will help you decipher what changes you need to make to ensure that
your business has all the tools needed to be successful.

13. • In addition, be aware of changing global circumstances - for
an example, a recession will probably cut down sales
significantly and a boom in the stock market may increase
sales.

14. • Finally, hire a team that is both passionate and
knowledgeable when it comes to your company or
business.

15. • Simply hiring
somebody because
he or she has a
degree from Harvard
or Yale does not mean
they are the right
person for your
company.

16. • Be sure to have an extensive,
informative interview process so you
can gage whether or not a person fits
the job.