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MASTERCLASS
SOCIAL MEDIA
#leaseplanMC
http://bit.ly/leaseplan0610
Add me as a contact in your mobile phone
                                           Jeroen van der Schenk
                ...
ONLINE   EN OFFLINE
SOCIAL
TRENDS
TRANSPARANCY
Groundswell
                                  Source: Forrester.com




  Een sociale trend waarbij mensen nieuwe
        ...
Quango’s

           3.200 QUANGO’S
           120.000 WERKNEMERS
           140 MILJARD
Keurmerken?
And There’s More Where That Came From....
HET GELD
 IS OP!
No Boss Please...
Organizing Without Organizations
  cooperation




                Sharing



                          personal currency
...
Sharing
Sharing - Virtual Contextualised Libraries
Organizing Without Organizations
  cooperation




                          Conversation
                Sharing



     ...
Conversation
Organizing Without Organizations
  cooperation




                                            Collaborative
             ...
Collaborative Production
Organizing Without Organizations
  cooperation




                                                                  Colle...
From Valuechain to Valuenetwork


 LEVERANCIER




 Media Landscape
                   1.0   2.0          3.0


          ...
Value Chain to Value Network

                                     DL
    GL        OF    AF         IM         CO
       ...
POWER TO
THE CROWD!
Crowdsourcing
Crowdfunding
Crowdforcing
Crowdforcing
Crowdbuying
Collaborative Consumption
Peer-to-Peer ....


Everything!
Peer-to-Peer ....


Everything!
Peer-to-Peer ....


Everything!
Peer-to-Peer ....


Everything!
Ridaroo.com
Zebigo.com
Zebigo.com Mobile App




> SEARCH RIDE

> ACCEPT RIDE

> STAY CONNECTED
Getaround.com
Relayrides.com
Justshareit.com
Whipcar.com
TECHNO
TRENDS
We become are mobile...
QR Codes




           Dit boek helpt echt om
           tot creatieve ideeen te
           tekst
              komen. Aa...
Content on Demand
Augmented Reality
REPAIR & MAINTENANCE
Augmented Reality
ROAD SAFETY
Give-aways? Lekker printen....




 08-06-2009
KNOWLEDGE IS
  AVAILABLE....

EVERYWHERE!
  FOR FREE!
Commodity Markets
Commodity Markets
ADD     PRICE
VALUE   STRATEGY
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
COMMITMENT

EXPERTISE

PASSION

RESPECT
O
                                          O
        COMMITMENT




                                           K
        ...
O
                                        O
        EXPERTISE




                                         K
             ...
O
                                       O
        PASSION




                                        K
                 ...
O
                                      O
        RESPECT




                                       K
                   ...
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
1   Analyseer Dialoog




Wie zijn mijn stakeholders?
Waar zijn mijn stakeholders?

Welke thema’s houden mijn stakeholders...
1   Google.com
1   Twitter Advanced Search
1   Followerwonk
1   Twiangulate
1   Wefollow.com
1   Locafollow.com
1   Boardreader.com
1   Socialmention.com
1   Gist.com
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
2   Omschrijf Doelstelling

Wat wil je bereiken met jouw social media
activiteiten? Ik wil ....
• interactie met klanten
•...
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
3   Bepaal Contentstrategie


Welke content is nodig om de doelstellingen te
realiseren?
• inhoud
• vorm
• contentstroom
•...
3   Bepaal Contentstrategie
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
4   Selecteer Tools
4        Selecteer Tools
                          Customer       Brand     Traffic to    Search Engine             Claimi...
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
5   Deel Relevante Content




            WAT DEEL JE
            WAAR     MET
            WELK DOEL?
5   Sharable content - be exiting


    CASE: Martin Schilder Automobielbedrijven
5   Sharable content - show real people!


    CASE: Martin Schilder Automobielbedrijven
5


         CONTENT
    AGGREGATION IS
    TECHNOLOGY, CONTENT
    CURATION A HUMAN
        PRACTICE...
Content Curation Model


           CR                                        CONTENT CURATION
                           ...
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
6    Participeer & Faciliteer Dialoog




    • MONITOR
    • REPLY
    • CONNECT
6   Netvibes.com
6   Yahoo! Pipes
6   Flipboard (iPad only)
6   Webcare = meer dan klachtenbehandeling
Content Curation Model
6   Nutshellmail.com
6   Bufferapp.com
6   Socialmention.com
6   Socialmention.com Alerts
6   Twilert
SOCIAL (MEDIA)
STRATEGIE                                     1.
                                           Analyseer
     ...
7   Meet Resultaten & Herijk


    Web Statistics (a few examples...)
    •   # visits
    •   # unique visitors
    •   %...
7   Meet Resultaten & Herijk


    Social Statistics (a few examples...)
    •   #   followers
    •   #   retweets
    • ...
Google Analytics
Facebook Statistics
Klout.com
Crowdbooster.com
Tweetreach.com
KOUDWATERVREES?
Add me as a contact in your mobile phone
                                           Jeroen van der Schenk
                ...
Social Media Masterclass - LeasePlan 2011
Social Media Masterclass - LeasePlan 2011
Social Media Masterclass - LeasePlan 2011
Social Media Masterclass - LeasePlan 2011
Social Media Masterclass - LeasePlan 2011
Social Media Masterclass - LeasePlan 2011
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Social Media Masterclass - LeasePlan 2011

  1. 1. MASTERCLASS SOCIAL MEDIA
  2. 2. #leaseplanMC
  3. 3. http://bit.ly/leaseplan0610
  4. 4. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk Social Media Spreker Social Media Keynote Social Media Lezing
  5. 5. ONLINE EN OFFLINE
  6. 6. SOCIAL TRENDS
  7. 7. TRANSPARANCY
  8. 8. Groundswell Source: Forrester.com Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te maken met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid.
  9. 9. Quango’s 3.200 QUANGO’S 120.000 WERKNEMERS 140 MILJARD
  10. 10. Keurmerken?
  11. 11. And There’s More Where That Came From....
  12. 12. HET GELD IS OP!
  13. 13. No Boss Please...
  14. 14. Organizing Without Organizations cooperation Sharing personal currency “Here comes everybody” by Clay Shirky
  15. 15. Sharing
  16. 16. Sharing - Virtual Contextualised Libraries
  17. 17. Organizing Without Organizations cooperation Conversation Sharing personal currency “Here comes everybody” by Clay Shirky
  18. 18. Conversation
  19. 19. Organizing Without Organizations cooperation Collaborative Production Conversation Sharing personal currency “Here comes everybody” by Clay Shirky
  20. 20. Collaborative Production
  21. 21. Organizing Without Organizations cooperation Collective (Inter)action Collaborative Production Conversation Sharing personal currency “Here comes everybody” by Clay Shirky
  22. 22. From Valuechain to Valuenetwork LEVERANCIER Media Landscape 1.0 2.0 3.0 Source: Marco Derksen in het boek Society 3.0 KLANT
  23. 23. Value Chain to Value Network DL GL OF AF IM CO LM DL OL CO AF GL IM
  24. 24. POWER TO THE CROWD!
  25. 25. Crowdsourcing
  26. 26. Crowdfunding
  27. 27. Crowdforcing
  28. 28. Crowdforcing
  29. 29. Crowdbuying
  30. 30. Collaborative Consumption
  31. 31. Peer-to-Peer .... Everything!
  32. 32. Peer-to-Peer .... Everything!
  33. 33. Peer-to-Peer .... Everything!
  34. 34. Peer-to-Peer .... Everything!
  35. 35. Ridaroo.com
  36. 36. Zebigo.com
  37. 37. Zebigo.com Mobile App > SEARCH RIDE > ACCEPT RIDE > STAY CONNECTED
  38. 38. Getaround.com
  39. 39. Relayrides.com
  40. 40. Justshareit.com
  41. 41. Whipcar.com
  42. 42. TECHNO TRENDS
  43. 43. We become are mobile...
  44. 44. QR Codes Dit boek helpt echt om tot creatieve ideeen te tekst komen. Aarader!
  45. 45. Content on Demand
  46. 46. Augmented Reality REPAIR & MAINTENANCE
  47. 47. Augmented Reality ROAD SAFETY
  48. 48. Give-aways? Lekker printen.... 08-06-2009
  49. 49. KNOWLEDGE IS AVAILABLE.... EVERYWHERE! FOR FREE!
  50. 50. Commodity Markets
  51. 51. Commodity Markets
  52. 52. ADD PRICE VALUE STRATEGY
  53. 53. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  54. 54. COMMITMENT EXPERTISE PASSION RESPECT
  55. 55. O O COMMITMENT K O NL IN Ik aanvaard de verantwoordelijkheid en aansprakelijkheid voor alles wat ik E! doe. Ik wil graag mijn beloftes waarmaken en ga net zo lang door tot ik hierin geslaagd ben Ik lever een actieve bijdrage aan klanttevredenheid. Ik kom met ideeën om onze bedrijfsvoering, processen en oplossingen te verbeteren.
  56. 56. O O EXPERTISE K O NL Ik luister naar mijn klanten en zoek IN pro-actief naar oplossingen die hun E! behoeften vervullen Ik zoek naar manieren om zaken anders en beter aan te pakken Ik heb verstand van zaken en ga professioneel te werk Ik deel mijn kennis op eenvoudige en toegankelijke wijze Ik leer van mijn fouten en voorkom dat ze nog een keer gemaakt worden
  57. 57. O O PASSION K O NL Ik straal trots uit als ik over IN LeasePlan en mijn werk praat E! Ik erken en vier behaalde successen Ik geef leiding door het goede voorbeeld te geven en de mensen om me heen te motiveren en te inspireren Ik ben anderen glimlachend van dienst
  58. 58. O O RESPECT K O NL Ik stel me eerlijk en open op in IN de samenwerking met anderen E! Ik toon respect voor de gevoelens, waarden, cultuur en opvattingen van anderen Ik opereer maatschappelijk verantwoord met aandacht voor de drie pʼs van people, planet en profit Ik ga zorgvuldig om met informatie Ik leef ethische principes na en handel integer in al mijn werkzaamheden
  59. 59. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  60. 60. 1 Analyseer Dialoog Wie zijn mijn stakeholders? Waar zijn mijn stakeholders? Welke thema’s houden mijn stakeholders bezig? Welke thema’s verbinden mijn stakeholders?
  61. 61. 1 Google.com
  62. 62. 1 Twitter Advanced Search
  63. 63. 1 Followerwonk
  64. 64. 1 Twiangulate
  65. 65. 1 Wefollow.com
  66. 66. 1 Locafollow.com
  67. 67. 1 Boardreader.com
  68. 68. 1 Socialmention.com
  69. 69. 1 Gist.com
  70. 70. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  71. 71. 2 Omschrijf Doelstelling Wat wil je bereiken met jouw social media activiteiten? Ik wil .... • interactie met klanten • klanten werven • expertise ‘claimen’ • producten & diensten innoveren • reputatiemanagement faciliteren • traffic naar website genereren • sales verhogen
  72. 72. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  73. 73. 3 Bepaal Contentstrategie Welke content is nodig om de doelstellingen te realiseren? • inhoud • vorm • contentstroom • centraal of decentraal
  74. 74. 3 Bepaal Contentstrategie
  75. 75. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  76. 76. 4 Selecteer Tools
  77. 77. 4 Selecteer Tools Customer Brand Traffic to Search Engine Claiming Communication Exposure Website Optimalisation Expertise Facebook Twitter Linkedin Flickr Youtube Digg Diigo / Delicious Foursquare / FBP Weblog Source: CMO’S Guide To The Social Landscape
  78. 78. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  79. 79. 5 Deel Relevante Content WAT DEEL JE WAAR MET WELK DOEL?
  80. 80. 5 Sharable content - be exiting CASE: Martin Schilder Automobielbedrijven
  81. 81. 5 Sharable content - show real people! CASE: Martin Schilder Automobielbedrijven
  82. 82. 5 CONTENT AGGREGATION IS TECHNOLOGY, CONTENT CURATION A HUMAN PRACTICE...
  83. 83. Content Curation Model CR CONTENT CURATION “Aggregation is a technology, curation is a human practice.” by @sproseilo CR 1 2 3 online content your network CR Content Content Content Aggregation Selection Contextualising CR Find sources (content adding knowledge, Select the best content, creators en publishers) tagging, commenting, PB “cherry picking” and organize content rating PB Source: Jeroen van der Schenk / Socialbites.com PB
  84. 84. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  85. 85. 6 Participeer & Faciliteer Dialoog • MONITOR • REPLY • CONNECT
  86. 86. 6 Netvibes.com
  87. 87. 6 Yahoo! Pipes
  88. 88. 6 Flipboard (iPad only)
  89. 89. 6 Webcare = meer dan klachtenbehandeling
  90. 90. Content Curation Model
  91. 91. 6 Nutshellmail.com
  92. 92. 6 Bufferapp.com
  93. 93. 6 Socialmention.com
  94. 94. 6 Socialmention.com Alerts
  95. 95. 6 Twilert
  96. 96. SOCIAL (MEDIA) STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  97. 97. 7 Meet Resultaten & Herijk Web Statistics (a few examples...) • # visits • # unique visitors • % new visitors • # pageviews • # avarage pageviews per visit • Bouncerate • verhouding “direct” – “searchengines” – “referring sites” • referring sites (top 20) • searchengine keywords (top 50) • analysis of usage tools (blog, wiki, qna etc..) • added notifications on abnormalities in statistics
  98. 98. 7 Meet Resultaten & Herijk Social Statistics (a few examples...) • # followers • # retweets • # @replies • # twitter mentions • # shared (Facebook, Linkedin etc..) • # bookmarked • # mentions in blogposts • # mentions in newspapers & magazines • # reviews and average score
  99. 99. Google Analytics
  100. 100. Facebook Statistics
  101. 101. Klout.com
  102. 102. Crowdbooster.com
  103. 103. Tweetreach.com
  104. 104. KOUDWATERVREES?
  105. 105. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk social media training social media workshop social media advies social media tools social media tips social media handleiding
  • AbdulraheemJumaah

    Dec. 20, 2019
  • AnnemiekDorgelo

    Jul. 22, 2019
  • thalitavanheems

    Dec. 10, 2011
  • maziar_af

    Nov. 14, 2011
  • vujade

    Nov. 8, 2011

Masterclass Social Media voor managers en directie van LeasePlan op 6 oktober 2011.

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