This document discusses the big data market and winners and losers. It finds that traditional companies like Oracle, Teradata, and SAP are under pressure as newer big data technologies like Hadoop and NoSQL have seen rapid growth. While the big data market is expected to be worth over $50 billion by 2017, practitioners have faced barriers adopting big data within their organizations. Overall, practitioners are seen as the biggest winners from leveraging big data, though the market remains in early stages.