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Big Data, Big Winners 
(and Some Losers) 
Wikibon Big Data Capital Markets Day 
October 16, 2014 | New York City 
Jeff Kelly, Principal Analyst
The Industry Heavyweights Are 
Under Pressure 
• Oracle: Earnings and revenue misses 
• Teradata: Lost $3b in market cap last year 
• SAP: Trying to figure out HANA 
• Big Data Ecosystem Cambrian Explosion 
• Practitioners: “ENOUGH IS ENOUGH!!!” 
“Our Data Warehouse is like a 
SNAKE SWALLOWING A 
BASKETBALL.”
The Enterprise Data Warehouse 
Has Not Lived Up to Its Promise
Will Big Data Live Up to the Hype? 
Big Data Market 
Revenue Forecast, 
2011-2017 ($B) 
$7.3 
$11.8 
$18.6 
$28.5 
$38.4 
$50.1 
$45.3 
$70.0 
$60.0 
$50.0 
$40.0 
$30.0 
$20.0 
$10.0 
$0.0 
2011 2012 2013 2014 2015 2016 2017
“Real” Big Data 
Hadoop & NoSQL 
Market Forecast, 
2012-2017 
(Software/Services 
Only) ($M) 
$486 
$815 
$1,375 
$2,300 
$2,950 
$3,375 
Hadoop 
NoSQL 
2012 2013 2014 2015 2016 2017
Big Data “Pure-Plays” 
Public Markets 
IPO Candidates
Hadoop: To Pay or Not to Pay?
Big Data Market: The Wild West
Two Big Questions 
1. Will anybody make $$$ with 
open source? 
- Will there be a Red Hat of Hadoop? 
- Will there ever be a billion $$$ Big 
Data software company? 
2. Will ORCL, SAP, TDC et al 
swallow the Big Data start-ups?
The Biggest Winners in Big Data … 
PRACTITIONERS
Big Data Still Early Days
Looking for Guidance
Practitioners Expect Big Things 
$3.50 
Expected 
¢55 
Reality
Big Data Barriers 
IT | BIZ 
Data & Technology 
People & Process
They Believe! 
PRACTITIONERS WILL CREATE EXPONENTIALLY 
MORE VALUE THAN VENDORS
It’s Already Happening
What’s Your Data IQ? 
• How well are you leveraging the Cloud? 
• How well are you personalizing the user 
experience? 
• How secure, private and trusted are 
transactions? 
• How effective are you at fostering information 
sharing? 
• Do you have the Data Science skills to harness 
collective intelligence? 
• How rapidly can you react to evolving 
consumer tastes and new value opportunities?

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Wikibon Big Data Capital Markets Day 2014

  • 1. Big Data, Big Winners (and Some Losers) Wikibon Big Data Capital Markets Day October 16, 2014 | New York City Jeff Kelly, Principal Analyst
  • 2. The Industry Heavyweights Are Under Pressure • Oracle: Earnings and revenue misses • Teradata: Lost $3b in market cap last year • SAP: Trying to figure out HANA • Big Data Ecosystem Cambrian Explosion • Practitioners: “ENOUGH IS ENOUGH!!!” “Our Data Warehouse is like a SNAKE SWALLOWING A BASKETBALL.”
  • 3. The Enterprise Data Warehouse Has Not Lived Up to Its Promise
  • 4. Will Big Data Live Up to the Hype? Big Data Market Revenue Forecast, 2011-2017 ($B) $7.3 $11.8 $18.6 $28.5 $38.4 $50.1 $45.3 $70.0 $60.0 $50.0 $40.0 $30.0 $20.0 $10.0 $0.0 2011 2012 2013 2014 2015 2016 2017
  • 5. “Real” Big Data Hadoop & NoSQL Market Forecast, 2012-2017 (Software/Services Only) ($M) $486 $815 $1,375 $2,300 $2,950 $3,375 Hadoop NoSQL 2012 2013 2014 2015 2016 2017
  • 6. Big Data “Pure-Plays” Public Markets IPO Candidates
  • 7. Hadoop: To Pay or Not to Pay?
  • 8. Big Data Market: The Wild West
  • 9. Two Big Questions 1. Will anybody make $$$ with open source? - Will there be a Red Hat of Hadoop? - Will there ever be a billion $$$ Big Data software company? 2. Will ORCL, SAP, TDC et al swallow the Big Data start-ups?
  • 10. The Biggest Winners in Big Data … PRACTITIONERS
  • 11. Big Data Still Early Days
  • 13. Practitioners Expect Big Things $3.50 Expected ¢55 Reality
  • 14. Big Data Barriers IT | BIZ Data & Technology People & Process
  • 15. They Believe! PRACTITIONERS WILL CREATE EXPONENTIALLY MORE VALUE THAN VENDORS
  • 17. What’s Your Data IQ? • How well are you leveraging the Cloud? • How well are you personalizing the user experience? • How secure, private and trusted are transactions? • How effective are you at fostering information sharing? • Do you have the Data Science skills to harness collective intelligence? • How rapidly can you react to evolving consumer tastes and new value opportunities?