How non-profits can create engaging websites

1. ENGAGING
IN
DIGITAL
48IN48
BOSTON
4-27-18
John Eckman
@jeckman
Photo by Markus Spiske on Unsplash

2. WHO ARE WE?
Photo by Vincent van Zalinge on Unsplash
@jeckman

3. @jeckman

4. START WITH WHO(M)
Photo by davide ragusa on Unsplash
@jeckman

5. PRIORITIZE
Photo by Patrick Perkins on Unsplash
@jeckman

6. @jeckman
http://shouldiuseacarousel.com/

7. EVERY PAGE IS A LANDING PAGE
Photo by Sebastian Grochowicz on Unsplash
@jeckman

8. PROVIDE CLEAR PATHWAYS
@jeckman

9. CONTENT IS
KING
Photo by Mathew Schwartz on Unsplash
@jeckman

10. HOARDING IS NOT A
STRATEGY
@jeckman

11. https://xkcd.com/773/
@jeckman

12. https://xkcd.com/773/
@jeckman

13. CONTEXT ALSO
MATTERS
Photo by Shirly Niv Marton on Unsplash
@jeckman

14. HOW DO PEOPLE FIND YOU?
Photo by Anthony Martino on Unsplash
@jeckman

15. DRIVE
SOCIAL
Photo by Priscilla Du Preez on Unsplash
@jeckman

16. WHAT’S THE GOAL?
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@jeckman

17. WHAT DO YOU
MEASURE?
Photo by Miguel A. Amutio on Unsplash
@jeckman

18. Photo by Braden Collum on Unsplash
IT’S A MARATHON, NOT A SPRINT
@jeckman

19. @jeckman10UP.COM

20. C R E D I T S
• Title Slide: https://unsplash.com/photos/Skf7HxARcoc
• Who Are We: https://unsplash.com/photos/4Mu2bXIsn5Y
• Wicked Smaht: https://giphy.com/gifs/smart-good-will-hunting-4Bvpcq8rj4PmM
• Start with Who(m): https://unsplash.com/photos/gcDwzUGuUoI
• Prioritize: https://unsplash.com/photos/ETRPjvb0KM0
• Should I use a Carousel? http://shouldiuseacarousel.com/
• Every page is a landing page: https://unsplash.com/photos/7NmWj7F6eoA
• Provide Clear Pathways: https://am23.akamaized.net/tms/cnt/uploads/2017/03/pjimage-4.jpg
• Content is King: https://unsplash.com/photos/Ktxql22DyMk
• Hoarding is not a strategy: https://www.flickr.com/photos/scottod/6141794412/in/set-72157627532183321/
• Context Also Matters: https://unsplash.com/photos/EvGwPnK6apM
• How do People Find you? https://unsplash.com/photos/6AtQNsjMoJo
• Drive Social: https://unsplash.com/photos/XkKCui44iM0
• Goal: https://unsplash.com/photos/asnVoy4lDx8
• What do you measure? https://unsplash.com/photos/ngZ4V-myG5s
• Marathon Not Sprint: https://unsplash.com/photos/9HI8UJMSdZA