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Let’s Get Fearless: 6 Step Process for Social Media Measurement Presented by  Jay Baer Design ©2011 Social Media Examiner •  Content Copyrighted by Presenter
Extreme Interest in Social Media Measurement ©2011 WhitePaperSource Publishing• Do NOT distribute
©2011 Social Media Examiner & Presenter • Do NOT distribute
Step 1: Understand the Role of Social in Your Company ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute
Awareness? Sales? Loyalty? ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute
There’s No Magic Number in Social Media ©2011 Social Media Examiner & Presenter • Do NOT distribute
Step 2: Know What You Can Measure ©2011 Social Media Examiner & Presenter • Do NOT distribute
Money Book Guarantee! ©2011 Social Media Examiner & Presenter • Do NOT distribute
Awareness Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute
Positive Social Mentions ©2011 Social Media Examiner & Presenter • Do NOT distribute
Share of Voice ©2011 Social Media Examiner & Presenter • Do NOT distribute
Traffic From Social Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute
Home Base & Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute
Direct Report From Facebook ©2011 Social Media Examiner & Presenter • Do NOT distribute
New Visitors From Social Outposts ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute
Inbound Links ©2011 Social Media Examiner & Presenter • Do NOT distribute
Search + Social  ,[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute  http://scr.bi/g3Nc84
Search Volume Trends ©2011 Social Media Examiner & Presenter • Do NOT distribute
Content Consumption ©2011 Social Media Examiner & Presenter • Do NOT distribute
Klout ©2011 Social Media Examiner & Presenter • Do NOT distribute
Sales Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute
Social Media Only Offers ©2011 Social Media Examiner & Presenter • Do NOT distribute
Lead Generation ©2011 Social Media Examiner & Presenter • Do NOT distribute
Social Connectivity Among Customers ©2011 Social Media Examiner & Presenter • Do NOT distribute
Sales Funnel Behaviors ©2011 Social Media Examiner & Presenter • Do NOT distribute
Loyalty Metrics ©2011 Social Media Examiner & Presenter • Do NOT distribute
Brand Community Participation ©2011 Social Media Examiner & Presenter • Do NOT distribute
Fan Advocacy ©2011 Social Media Examiner & Presenter • Do NOT distribute
Lifetime Value Impact ©2011 Social Media Examiner & Presenter • Do NOT distribute
Content Sharing ©2011 Social Media Examiner & Presenter • Do NOT distribute
Content Subscription ©2011 Social Media Examiner & Presenter • Do NOT distribute
Propensity to Promote ©2011 Social Media Examiner & Presenter • Do NOT distribute
Step 3: Decide on ROI vs. Correlation ©2011 Social Media Examiner & Presenter • Do NOT distribute
ROI in Practice ,[object Object],[object Object],[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute  ,[object Object],[object Object],[object Object],[object Object],ROI ALWAYS IS: revenue minus investment/investment 15,000 - 2,300/2,300 ROI = 552%
Other Possible ROI Outcomes ©2011 Social Media Examiner & Presenter • Do NOT distribute
Market Research ©2011 Social Media Examiner & Presenter • Do NOT distribute
Customer Service Efficiencies ©2011 Social Media Examiner & Presenter • Do NOT distribute
Correlation in Practice ©2011 Social Media Examiner & Presenter • Do NOT distribute
4. Select Metrics (in advance) ©2011 Social Media Examiner & Presenter • Do NOT distribute
[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute
Step 5: Share the Data Widely ©2011 Social Media Examiner & Presenter • Do NOT distribute
©2011 Social Media Examiner & Presenter • Do NOT distribute
Step 6: Embrace Anecdotes ©2011 Social Media Examiner & Presenter • Do NOT distribute
6 Step Process for Measuring Social Media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute
Jay Baer ,[object Object],[object Object],[object Object],[object Object],©2011 Social Media Examiner & Presenter • Do NOT distribute

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