1. Jane Sanders CV
Email :Janesanders1@hotmail.com
Mobile : 07738239835
WF3 1JR
PERSONAL STATEMENT
An experienced Account Manager in the On Trade Brewing Industry having worked for 2
FMCG companies Molson Coors and ABInBev. A proven track record of success in driving
sales revenue through new business and account management, also incorporating a high
level of commercial awareness.
I’m highly motivated, high achieving individual with excellent interpersonal skills, with a
proven ability to meet and exceed targets and deadlines. Good time management,
organisational skills and also man-management skills in sales and customer services.
A very strong asset of mine is relationship building.
Key Achievements
Secured 158 listings of Stella 4% when launched delivering 3400 barrels MAT – Target 135
Delisted 178 barrels of Carling (UK’s#1 selling standard lager) from 1 account replaced
with Becks Vier.
Negotiated and secured deal with Multiple Operator 17 sites delisting Carling/Fosters
replacing with Becks Vier/Stella 4% 1200 barrels MAT.
Increased market share of Stella Artois in the North East from 67% to 79%.
Achieved Account Development Manager of the Year 2006.
Solus supply deal of Molson Coors Brands for 3 years in White Rose Inns 550 barrels MAT.
Leadership team of 20 individuals.
Re-location project – centralising customer service desk to new Head Office.
Negotiating and winning the contract deal with Groupon UK & Ireland, listing Pet Brands
accessories, worth £150,000.
CAREER
Pet Brands – Internal Sales Manager
01/06/15 – 29/04/16
Responsible for 81 key accounts & 368 direct accounts, wholesalers, independents, garden
centres, retail.
Training and developing a team of Telesales Executives.
Pro-actively promote and sell company products, identify objectives, strategies and action
plans to improve short and long-term sales and earnings.
Review and target current business, plan own promotions and identify new business
opportunities and negotiate pricing bands and discount.
Forecast monthly/quarterly and annual revenue streams.
Negotiated Groupon contract bringing in £150,000 worth of revenue.
Tactical Solutions – Business Development Executive – Birds Eye
14/07/14 – 27/03/15
Visit top 4 grocery stores Asda, Morrisons, Sainsbury’s and Tesco.
Build relationships with appropriate store staff and add value to store.
Negotiate with store personnel to ensure distribution and availability for Birds Eye and
gaining extra space where possible.
Use in store technology to ensure maximum availability, identify problems, opportunities
and competitor activity.
Deliver a professional efficient and effective journey plan.
Maintain KPI numbers in order to achieve short and long term effect.
Shopsmart Agency – AB In-Bev (part–time)
Field Sales Executive 23/05/13 – 31/03/14
Brand ambassador for AB In-Bev, developing strong relationships with publicans, gaining
new installations for AB In-Bev brands.
Working with publicans/Regional Managers to improve rate of sale and providing excellent
customer service.
Supported account retention of brands and developed their existing portfolio through other
draught and packaged beers.

2. Acquired 28 new brand listings target 20.
Achieved 203 new packaged beer stockists target 175.
The Dressing Room – Designer fashion Agency 01/03/12 – 31/05/14
Co-owned my own business selling designer clothes and accessories from a business
premises and online.
Offered a friendly and professional service to customers.
Marketed clothes appropriately in line with current trends, season and fashion.
Organised events and fashion shows in order to market our business.
Managed stock rotation, procurement and on line selling.
Devised own company website.
AB In-Bev UK – 17/04/07 - 31/10/11
Roles Held;
Account Development Manager -01/01/10 – 31/10/11
Managed 1700 accounts within West /South Yorkshire North West & 21 Regional
Managers/Business Managers delivering 250,000 MAT.
Delivered brand, new account distribution within the Lease Co estate.
Established strong links with the lease co management.
Grew volume & profit also addressing issues and complaints swiftly and with
professionalism.
On the launch of Stella 4% I achieved 158 new 4% installations delivering a 3400brls MAT.
10K marketing budget.
Formulated local business meetings and activity plans for regional manager and conducted
bi-monthly business reviews.
Arranged retailer forums in conjunction with Enterprise Inns Divisional Director.
Deputised for my line manager when absent running daily conference calls and team
meetings.
I was constantly meeting or exceeding KPI targets including 90% conversion rates for new
installations.
Always no 1 or no 2 account manager in the country for achieving results in the last 3
years (out of 16 employees).
Removed 178 barrels of Carling from 1 account replacing with Becks Vier, the highest
delist in the country within our sector thus generating more profit for InBev and the
customer.
Secured a deal with a multiple operator listing Stella 4% and delisting Carling/ Fosters in
17 sites generating 1200 barrels MAT.
Account Development Manager Lease Co 17/04/07 – 31/12/09
Developed sustainable, profitable business relationships.
Delivered excellence in customer service and brand distribution.
Part responsible for 7 Field sales representatives.
Increased InBev brand volume and distribution through the agreement of local and
national activity.
Developed contact strategy and added value business relationship with customer and
regional management personnel.
Formulated local business and activity plan for each regional territory.
Conduct bi-monthly business review with regional managers.
Communicate agreed objectives and activities to InBev field sales teams by presenting at
weekly team meetings.
Coached and developed field sales representative.
Successful in growing Stella Artois market share in N.E. division to 79% national average
being 63%.
Secured deal with multiple operator listing Stella 4% and Stella Artois delisting Fosters and
Kronenberg 1664 into 12 sites delivering 375 barrels MAT.
Molson Coors (formally Bass) 18/06/84 – 06/04/07
Roles Held;
Account Development Manager – Enterprise Inns 2006 – 06/04/07
Account base circa 1200 and 19 regional managers.
Proactively managed accounts to maximise brand distribution.
Develop and execute territory plans.
Manage existing customer base gaining new business and increasing brand distribution.

3. Delivered objectives to achieve volume, profit and brand distribution and displays.
Achieved Account Development Manager of the year 2006.
Converted 197 new business leads, target 165.
Account Development Manager – Multiple On Trade – 2002-2005
Managed a selection of free on trade accounts, Consortia, and Lease Co pubs.
Negotiated and conducted deals in order to achieve new business and incremental volume.
Developed and executed territory business plans to deliver volume distribution and profit.
Delivered KPI strategy and objectives.
Secured Solus deal with White Rose Inns generating 550 barrels MAT.
Tele-Business Unit Development Manager – 1999 – 2001
Managed and developed a team of 20 tele-account representatives.
Recruited, trained and developed individuals to deliver excellent performance and results.
Ensured team delivered KPI of non-beer profit.
Maintained key commercial levers within P&L.
Maintained and built relationships with external and internal customers.
Understood telephony and reporting systems.
Ran and produced sales courses.
Co-responsible for setting up the new business unit when centralised in Leeds.
Customer Service Team Leader – 1993 – 1999
Manage and develop a team of 15 customer service representatives.
Recruited trained and developed individuals to achieve customer service charter.
Dealt with problems and queries in a professional manor to meet level customer service
satisfaction.
Ran and developed training courses.
Senior Payroll Clerk – June 1984 - 1999
Responsible for the payment of 4 weekly salaries.
Collection of necessary data to forward to Inland Revenue.
Manage and develop team of 6 payroll clerks.
Next Retail (formally Hepworth the Tailors) 1978 – May 1984
Payroll Clerk. – Monthly/Weekly payroll responsibilities.
Qualifications & Courses Attended
6 GCSE’ s
Pitman Typing level 2
Selling Skills
Negotiation Skills
Commercial Management
Presentations Skills
Cellar Management
Total Quality Management
Assessor training
Train the Trainer
Interests
Holiday’s abroad, cooking, shopping and fashion.
References available on request