SlideShare uma empresa Scribd logo
1 de 23
@janrezab
CEO & Co-founder of
Jan Rezab
Selection of social media from
Mary Meeker’s Internet Trends
Report
With commentary
Comments on Mary
Smartphone usage fuels the
2B smartphone social networking users
Feedback
Most of social usage is now mobile
In Q1 2015 73% of Facebooks revenues were mobile
Source: Socialbakers,
Q1 2015 TW data
stats
Social & Facebook growth copies smartphone subscription
FB: 500M
FB:
750M
FB:
950M
FB:
1,12B
FB:
1,4B
66% on FB
DAILY ACTIVE USERS & MONTHLY ACTIVE USERS
1 500 M
1 200M
900M
600M
300M
0
1 500 M
1 200M
900M
600M
300M
0
Source: Facebook, Q1 2015 ResultsSource: ESPN, November 2014
91 M
MAU
936 M
DAU
1 440 M
MAU
26 M
DAU
The News Feed is the most powerful “media channel”
1. Big shift of time spent away from TV (48% digital vs. 37% TV)
2. Revenue potential is mobile, And that will come from social media
Social platforms make a lot of money
100 %
80 %
60 %
40 %
20 %
Jan 2013 Jun 2013 Nov 2013 Apr 2014 Sep 2014 Feb 2015
Total reach distribution
OrganicViral Paid Non-Fan Paid Fan
Most of brand reach on Facebook is paid,
Facebook became a paid-media platform for brands
stats
Total engagement in FB
MediaBrands
Jul 2013 Oct 2013 Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Apr 2015
625 BILLIONS
500 BILLIONS
375 BILLIONS
250 BILLIONS
125 BILLIONS
Yet publishers are now more important than Brands on social
media, as they can create better, more native content
stats
Huge trend in 2014 and 2015 is in video!
Are we coming to a point of vertical viewing?
Problem of vertical video viewing
www.youtube.com/watch?v=Bt9zSfinwFA
Video on Facebook is increasingly Facebook embed videos
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
Jan
2014
Feb
2014
Mar
2014
Apr 2014 May
2014
Jun
2014
Jul 2014 Aug
2014
Sep
2014
Oct 2014 Nov
2014
Dec
2014
Jan
2015
Facebook YouTube Vimeo Instagram Others
Content producers are moving
to Facebook native video from YouTube
stats
Messaging apps are huge!
And they are continuing to grow…
Teens still use Facebook, but huge shift in “most important
social network” over to Instagram
Watch out for Wechat!!
Asia trends: 1B smartphone users out of Emerging markets,
potential of 2B more!! – most of them from Asia
The next social media leaders will have huge support of Asia
Sina Weibo, Wechat, Line, and others come out of Asia…
APAC trends: India is emerging as a leader in the world
Direct buying from social is still far from common day reality,
but tons of eCommerce is already starting
Download Mary Meeker’s full report:
http://kpcb.com/InternetTrends
Follow Kleiner Perkins
@kpcb
Thank You!
Follow Me
@janrezab
janrezab
janrezab
janrezab
janrezab
Read My Blogs
+ janrezab.com

Mais conteúdo relacionado

Mais procurados

Messaging apps whitepaper_final
Messaging apps whitepaper_finalMessaging apps whitepaper_final
Messaging apps whitepaper_finalThorsten Linz
 
comScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App ReportcomScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App ReportcomScore
 
The hottest consumer products this year
The hottest consumer products this yearThe hottest consumer products this year
The hottest consumer products this yearSumit Roy
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017Chris Baker
 
Mobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers
Mobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges MarketersMobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers
Mobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges MarketersAllan V. Braverman
 
Baidu Presentation - Hari Pers Nasional Indonesia 2017
Baidu Presentation - Hari Pers Nasional Indonesia 2017Baidu Presentation - Hari Pers Nasional Indonesia 2017
Baidu Presentation - Hari Pers Nasional Indonesia 2017Baidu Indonesia
 
2015 US digital future in focus - Comscore - 26 March 2015
2015 US digital future in focus  - Comscore - 26 March 20152015 US digital future in focus  - Comscore - 26 March 2015
2015 US digital future in focus - Comscore - 26 March 2015Romain Fonnier
 
Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
 
Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.TechAhead
 
The App Marketer's Guide to the World Cup
The App Marketer's Guide to the World CupThe App Marketer's Guide to the World Cup
The App Marketer's Guide to the World Cupdigitalinasia
 
2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App Economy2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
 
Umeng 2013 first half insight report of china mobile market
Umeng 2013 first half insight report of china mobile marketUmeng 2013 first half insight report of china mobile market
Umeng 2013 first half insight report of china mobile marketUmeng
 
Digital (Internet, Social, Mobile) Japan Statistics Overview
Digital (Internet, Social, Mobile) Japan Statistics OverviewDigital (Internet, Social, Mobile) Japan Statistics Overview
Digital (Internet, Social, Mobile) Japan Statistics OverviewCream
 
Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1On Device Research
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
 
Myanmar Consumer Preference Study over COVID-19
Myanmar Consumer Preference Study over COVID-19Myanmar Consumer Preference Study over COVID-19
Myanmar Consumer Preference Study over COVID-19Simon Bailey
 
The 2015 U.S. Mobile App Report by ComScore
The 2015 U.S. Mobile App Report by ComScoreThe 2015 U.S. Mobile App Report by ComScore
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
 
comScore: Cross-Platform Future in Focus report (2017)
 comScore: Cross-Platform Future in Focus report (2017) comScore: Cross-Platform Future in Focus report (2017)
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
 

Mais procurados (20)

Messaging apps whitepaper_final
Messaging apps whitepaper_finalMessaging apps whitepaper_final
Messaging apps whitepaper_final
 
comScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App ReportcomScore 2016 U.S. Mobile App Report
comScore 2016 U.S. Mobile App Report
 
The hottest consumer products this year
The hottest consumer products this yearThe hottest consumer products this year
The hottest consumer products this year
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017
 
Mobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers
Mobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges MarketersMobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers
Mobil Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers
 
Baidu Presentation - Hari Pers Nasional Indonesia 2017
Baidu Presentation - Hari Pers Nasional Indonesia 2017Baidu Presentation - Hari Pers Nasional Indonesia 2017
Baidu Presentation - Hari Pers Nasional Indonesia 2017
 
2015 US digital future in focus - Comscore - 26 March 2015
2015 US digital future in focus  - Comscore - 26 March 20152015 US digital future in focus  - Comscore - 26 March 2015
2015 US digital future in focus - Comscore - 26 March 2015
 
Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016
 
Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.Mobile Usage Trends in U.S.
Mobile Usage Trends in U.S.
 
The App Marketer's Guide to the World Cup
The App Marketer's Guide to the World CupThe App Marketer's Guide to the World Cup
The App Marketer's Guide to the World Cup
 
2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App Economy2017 Retrospective: A Monumental Year for the App Economy
2017 Retrospective: A Monumental Year for the App Economy
 
Umeng 2013 first half insight report of china mobile market
Umeng 2013 first half insight report of china mobile marketUmeng 2013 first half insight report of china mobile market
Umeng 2013 first half insight report of china mobile market
 
Digital China 2015
Digital China 2015Digital China 2015
Digital China 2015
 
7 insights of Indonesia
7 insights of Indonesia7 insights of Indonesia
7 insights of Indonesia
 
Digital (Internet, Social, Mobile) Japan Statistics Overview
Digital (Internet, Social, Mobile) Japan Statistics OverviewDigital (Internet, Social, Mobile) Japan Statistics Overview
Digital (Internet, Social, Mobile) Japan Statistics Overview
 
Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in Indonesia
 
Myanmar Consumer Preference Study over COVID-19
Myanmar Consumer Preference Study over COVID-19Myanmar Consumer Preference Study over COVID-19
Myanmar Consumer Preference Study over COVID-19
 
The 2015 U.S. Mobile App Report by ComScore
The 2015 U.S. Mobile App Report by ComScoreThe 2015 U.S. Mobile App Report by ComScore
The 2015 U.S. Mobile App Report by ComScore
 
comScore: Cross-Platform Future in Focus report (2017)
 comScore: Cross-Platform Future in Focus report (2017) comScore: Cross-Platform Future in Focus report (2017)
comScore: Cross-Platform Future in Focus report (2017)
 

Destaque

Внедрение DLP в компаниях с распределенной сетяью филиалов
Внедрение DLP в компаниях с распределенной сетяью филиаловВнедрение DLP в компаниях с распределенной сетяью филиалов
Внедрение DLP в компаниях с распределенной сетяью филиаловMFISoft
 
Как извлечь максимальную пользу от внедрения Dam
Как извлечь максимальную пользу от внедрения DamКак извлечь максимальную пользу от внедрения Dam
Как извлечь максимальную пользу от внедрения DamMFISoft
 
Как внедрить защиту баз данных за три дня
Как внедрить защиту баз данных за три дняКак внедрить защиту баз данных за три дня
Как внедрить защиту баз данных за три дняMFISoft
 
Юридические аспекты Dlp
Юридические аспекты DlpЮридические аспекты Dlp
Юридические аспекты DlpMFISoft
 
Prvních deset věcí, které dělám, když je problém na Facebooku
Prvních deset věcí, které dělám, když je problém na FacebookuPrvních deset věcí, které dělám, když je problém na Facebooku
Prvních deset věcí, které dělám, když je problém na FacebookuMarek Prchal
 
МФИ Софт: исследование уровня информационной безопасности в России, 2013 год
МФИ Софт: исследование уровня информационной безопасности в России, 2013 годМФИ Софт: исследование уровня информационной безопасности в России, 2013 год
МФИ Софт: исследование уровня информационной безопасности в России, 2013 годМФИ Софт
 
исследование черного рынка бд итог
исследование черного рынка бд итог исследование черного рынка бд итог
исследование черного рынка бд итог MFISoft
 
Social Trends & Data - Jan Rezab at Engage Prague 2016
Social Trends & Data - Jan Rezab at Engage Prague 2016 Social Trends & Data - Jan Rezab at Engage Prague 2016
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
 
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabSocial Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabJan Rezab
 
data science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecturedata science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecturechris wiggins
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventChromeInfo Technologies
 
Socialbakers.com History
Socialbakers.com HistorySocialbakers.com History
Socialbakers.com HistoryJan Rezab
 
Jan Rezab at Engage NYC 2014
Jan Rezab at Engage NYC 2014Jan Rezab at Engage NYC 2014
Jan Rezab at Engage NYC 2014Jan Rezab
 
Hungrymobile INMA presentation
Hungrymobile INMA presentationHungrymobile INMA presentation
Hungrymobile INMA presentationJan Rezab
 
This is why video is the most important shift for social marketers
This is why video is the most important shift for social marketersThis is why video is the most important shift for social marketers
This is why video is the most important shift for social marketersJan Rezab
 
Top priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsTop priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsJan Rezab
 
VRuce CoffeeInTown
VRuce CoffeeInTownVRuce CoffeeInTown
VRuce CoffeeInTownJan Rezab
 
Mobile shopping
Mobile shoppingMobile shopping
Mobile shoppingJan Rezab
 
Socialbakers Harvard Presentation
Socialbakers Harvard PresentationSocialbakers Harvard Presentation
Socialbakers Harvard PresentationJan Rezab
 
Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)Jan Rezab
 

Destaque (20)

Внедрение DLP в компаниях с распределенной сетяью филиалов
Внедрение DLP в компаниях с распределенной сетяью филиаловВнедрение DLP в компаниях с распределенной сетяью филиалов
Внедрение DLP в компаниях с распределенной сетяью филиалов
 
Как извлечь максимальную пользу от внедрения Dam
Как извлечь максимальную пользу от внедрения DamКак извлечь максимальную пользу от внедрения Dam
Как извлечь максимальную пользу от внедрения Dam
 
Как внедрить защиту баз данных за три дня
Как внедрить защиту баз данных за три дняКак внедрить защиту баз данных за три дня
Как внедрить защиту баз данных за три дня
 
Юридические аспекты Dlp
Юридические аспекты DlpЮридические аспекты Dlp
Юридические аспекты Dlp
 
Prvních deset věcí, které dělám, když je problém na Facebooku
Prvních deset věcí, které dělám, když je problém na FacebookuPrvních deset věcí, které dělám, když je problém na Facebooku
Prvních deset věcí, které dělám, když je problém na Facebooku
 
МФИ Софт: исследование уровня информационной безопасности в России, 2013 год
МФИ Софт: исследование уровня информационной безопасности в России, 2013 годМФИ Софт: исследование уровня информационной безопасности в России, 2013 год
МФИ Софт: исследование уровня информационной безопасности в России, 2013 год
 
исследование черного рынка бд итог
исследование черного рынка бд итог исследование черного рынка бд итог
исследование черного рынка бд итог
 
Social Trends & Data - Jan Rezab at Engage Prague 2016
Social Trends & Data - Jan Rezab at Engage Prague 2016 Social Trends & Data - Jan Rezab at Engage Prague 2016
Social Trends & Data - Jan Rezab at Engage Prague 2016
 
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabSocial Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
 
data science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecturedata science @NYT ; inaugural Data Science Initiative Lecture
data science @NYT ; inaugural Data Science Initiative Lecture
 
Top Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big EventTop Rumors About Apple March 21 Big Event
Top Rumors About Apple March 21 Big Event
 
Socialbakers.com History
Socialbakers.com HistorySocialbakers.com History
Socialbakers.com History
 
Jan Rezab at Engage NYC 2014
Jan Rezab at Engage NYC 2014Jan Rezab at Engage NYC 2014
Jan Rezab at Engage NYC 2014
 
Hungrymobile INMA presentation
Hungrymobile INMA presentationHungrymobile INMA presentation
Hungrymobile INMA presentation
 
This is why video is the most important shift for social marketers
This is why video is the most important shift for social marketersThis is why video is the most important shift for social marketers
This is why video is the most important shift for social marketers
 
Top priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsTop priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOs
 
VRuce CoffeeInTown
VRuce CoffeeInTownVRuce CoffeeInTown
VRuce CoffeeInTown
 
Mobile shopping
Mobile shoppingMobile shopping
Mobile shopping
 
Socialbakers Harvard Presentation
Socialbakers Harvard PresentationSocialbakers Harvard Presentation
Socialbakers Harvard Presentation
 
Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)Prezentace Socialbakers Jana Řežába z IAC (CZ)
Prezentace Socialbakers Jana Řežába z IAC (CZ)
 

Semelhante a Internet Trends 2015 - Selection of social media trends with additional data by Jan Rezab & Socialbakers

Social Media and Digital Trends 2016
Social Media and Digital Trends 2016Social Media and Digital Trends 2016
Social Media and Digital Trends 2016Ittisa
 
Mobile,mobile, mobile
Mobile,mobile, mobileMobile,mobile, mobile
Mobile,mobile, mobileKaKi Law
 
Sterling master class digital
Sterling master class  digitalSterling master class  digital
Sterling master class digitalPESHWA ACHARYA
 
Ppt finesse social_media
Ppt finesse social_mediaPpt finesse social_media
Ppt finesse social_mediaMerino Services
 
Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...
Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...
Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...Mattcartmell
 
Digital & Social conversations
Digital  & Social conversationsDigital  & Social conversations
Digital & Social conversationsPESHWA ACHARYA
 
130 stats about the 7 social media trends dominating 2015
130 stats about the 7 social media trends dominating 2015130 stats about the 7 social media trends dominating 2015
130 stats about the 7 social media trends dominating 2015Emarsys
 
Bank social media
Bank social mediaBank social media
Bank social mediaAlex Walker
 
Beauty brands in north asia - April 2017
Beauty brands in north asia - April 2017Beauty brands in north asia - April 2017
Beauty brands in north asia - April 2017Jonathan See
 
Beauty in Social - A social Media Study
Beauty in Social - A social Media StudyBeauty in Social - A social Media Study
Beauty in Social - A social Media StudyWong Yang Ping
 
Social Media Latest (BIG) Stats from Sleeping Lion
Social Media Latest (BIG) Stats from Sleeping LionSocial Media Latest (BIG) Stats from Sleeping Lion
Social Media Latest (BIG) Stats from Sleeping LionSarah Duncan
 
The Continued Rise of Social Media in 2016
The Continued Rise of Social Media in 2016The Continued Rise of Social Media in 2016
The Continued Rise of Social Media in 2016Marina Point Marketing
 
5 expected social media trends to expect in 2020 slide share
5 expected social media trends to expect in 2020 slide share5 expected social media trends to expect in 2020 slide share
5 expected social media trends to expect in 2020 slide shareOlasupoAlimi
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media TrendsScott Meleskie
 
Social Media Trends
Social Media TrendsSocial Media Trends
Social Media TrendsNurun
 

Semelhante a Internet Trends 2015 - Selection of social media trends with additional data by Jan Rezab & Socialbakers (20)

Social Media Trends 2015
Social Media Trends 2015Social Media Trends 2015
Social Media Trends 2015
 
Social Media and Digital Trends 2016
Social Media and Digital Trends 2016Social Media and Digital Trends 2016
Social Media and Digital Trends 2016
 
Changing Behaviour Of Online Content Consumption
Changing Behaviour Of Online Content ConsumptionChanging Behaviour Of Online Content Consumption
Changing Behaviour Of Online Content Consumption
 
Mobile,mobile, mobile
Mobile,mobile, mobileMobile,mobile, mobile
Mobile,mobile, mobile
 
Sterling master class digital
Sterling master class  digitalSterling master class  digital
Sterling master class digital
 
Ppt finesse social_media
Ppt finesse social_mediaPpt finesse social_media
Ppt finesse social_media
 
Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...
Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...
Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA C...
 
Weibo
Weibo Weibo
Weibo
 
Digital & Social conversations
Digital  & Social conversationsDigital  & Social conversations
Digital & Social conversations
 
130 stats about the 7 social media trends dominating 2015
130 stats about the 7 social media trends dominating 2015130 stats about the 7 social media trends dominating 2015
130 stats about the 7 social media trends dominating 2015
 
Bank social media
Bank social mediaBank social media
Bank social media
 
Beauty brands in north asia - April 2017
Beauty brands in north asia - April 2017Beauty brands in north asia - April 2017
Beauty brands in north asia - April 2017
 
Beauty in Social - A social Media Study
Beauty in Social - A social Media StudyBeauty in Social - A social Media Study
Beauty in Social - A social Media Study
 
Social Media Latest (BIG) Stats from Sleeping Lion
Social Media Latest (BIG) Stats from Sleeping LionSocial Media Latest (BIG) Stats from Sleeping Lion
Social Media Latest (BIG) Stats from Sleeping Lion
 
The Continued Rise of Social Media in 2016
The Continued Rise of Social Media in 2016The Continued Rise of Social Media in 2016
The Continued Rise of Social Media in 2016
 
2013 review
2013 review 2013 review
2013 review
 
5 expected social media trends to expect in 2020 slide share
5 expected social media trends to expect in 2020 slide share5 expected social media trends to expect in 2020 slide share
5 expected social media trends to expect in 2020 slide share
 
Re-shaping online news and media - Memorial Lecture 2015
Re-shaping online news and media - Memorial Lecture 2015Re-shaping online news and media - Memorial Lecture 2015
Re-shaping online news and media - Memorial Lecture 2015
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media Trends
 
Social Media Trends
Social Media TrendsSocial Media Trends
Social Media Trends
 

Mais de Jan Rezab

ENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of SocialENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of SocialJan Rezab
 
Why Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - DeckWhy Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabJan Rezab
 
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)Jan Rezab
 
Socialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteSocialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteJan Rezab
 
Socialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloSocialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloJan Rezab
 
Hungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile MediaHungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile MediaJan Rezab
 
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)Jan Rezab
 
Mobile Ads Before and After piece
Mobile Ads Before and After pieceMobile Ads Before and After piece
Mobile Ads Before and After pieceJan Rezab
 
Mobile Ads Before After piece
Mobile Ads Before After pieceMobile Ads Before After piece
Mobile Ads Before After pieceJan Rezab
 
How Does Mobile Advergaming Work
How Does Mobile Advergaming WorkHow Does Mobile Advergaming Work
How Does Mobile Advergaming WorkJan Rezab
 
Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)Jan Rezab
 
Jan Rezab Konference Internet
Jan Rezab Konference InternetJan Rezab Konference Internet
Jan Rezab Konference InternetJan Rezab
 
Mliven AlsoMobile.com
Mliven AlsoMobile.comMliven AlsoMobile.com
Mliven AlsoMobile.comJan Rezab
 

Mais de Jan Rezab (14)

ENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of SocialENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of Social
 
Why Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - DeckWhy Social Media Chat Bots Are the Future of Communication - Deck
Why Social Media Chat Bots Are the Future of Communication - Deck
 
Top Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan RezabTop Productivity Working Hacks by Jan Rezab
Top Productivity Working Hacks by Jan Rezab
 
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
 
Socialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteSocialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for Vkontakte
 
Socialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloSocialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao Paulo
 
Hungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile MediaHungry Mobile Euro Mobile Media
Hungry Mobile Euro Mobile Media
 
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
Multiparty Mobile Prague Mark Linder Final (Nx Power Lite)
 
Mobile Ads Before and After piece
Mobile Ads Before and After pieceMobile Ads Before and After piece
Mobile Ads Before and After piece
 
Mobile Ads Before After piece
Mobile Ads Before After pieceMobile Ads Before After piece
Mobile Ads Before After piece
 
How Does Mobile Advergaming Work
How Does Mobile Advergaming WorkHow Does Mobile Advergaming Work
How Does Mobile Advergaming Work
 
Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)Jan Rezab - Future of mobile (Internet Conference)
Jan Rezab - Future of mobile (Internet Conference)
 
Jan Rezab Konference Internet
Jan Rezab Konference InternetJan Rezab Konference Internet
Jan Rezab Konference Internet
 
Mliven AlsoMobile.com
Mliven AlsoMobile.comMliven AlsoMobile.com
Mliven AlsoMobile.com
 

Último

Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteMavein
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...APNIC
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpressssuser166378
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Shubham Pant
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsRoxana Stingu
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024Jan Löffler
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxnaveenithkrishnan
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSedrianrheine
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfmchristianalwyn
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSlesteraporado16
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdfShreedeep Rayamajhi
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilitiesalihassaah1994
 

Último (12)

Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a Website
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
 
Presentation2.pptx - JoyPress Wordpress
Presentation2.pptx -  JoyPress WordpressPresentation2.pptx -  JoyPress Wordpress
Presentation2.pptx - JoyPress Wordpress
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024
 
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptx
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
 
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdfIntroduction to ICANN and Fellowship program  by Shreedeep Rayamajhi.pdf
Introduction to ICANN and Fellowship program by Shreedeep Rayamajhi.pdf
 
Zero-day Vulnerabilities
Zero-day VulnerabilitiesZero-day Vulnerabilities
Zero-day Vulnerabilities
 

Internet Trends 2015 - Selection of social media trends with additional data by Jan Rezab & Socialbakers

  • 1. @janrezab CEO & Co-founder of Jan Rezab Selection of social media from Mary Meeker’s Internet Trends Report With commentary
  • 2. Comments on Mary Smartphone usage fuels the 2B smartphone social networking users Feedback
  • 3. Most of social usage is now mobile In Q1 2015 73% of Facebooks revenues were mobile Source: Socialbakers, Q1 2015 TW data stats
  • 4. Social & Facebook growth copies smartphone subscription FB: 500M FB: 750M FB: 950M FB: 1,12B FB: 1,4B 66% on FB
  • 5. DAILY ACTIVE USERS & MONTHLY ACTIVE USERS 1 500 M 1 200M 900M 600M 300M 0 1 500 M 1 200M 900M 600M 300M 0 Source: Facebook, Q1 2015 ResultsSource: ESPN, November 2014 91 M MAU 936 M DAU 1 440 M MAU 26 M DAU The News Feed is the most powerful “media channel”
  • 6. 1. Big shift of time spent away from TV (48% digital vs. 37% TV) 2. Revenue potential is mobile, And that will come from social media
  • 7. Social platforms make a lot of money
  • 8. 100 % 80 % 60 % 40 % 20 % Jan 2013 Jun 2013 Nov 2013 Apr 2014 Sep 2014 Feb 2015 Total reach distribution OrganicViral Paid Non-Fan Paid Fan Most of brand reach on Facebook is paid, Facebook became a paid-media platform for brands stats
  • 9. Total engagement in FB MediaBrands Jul 2013 Oct 2013 Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Apr 2015 625 BILLIONS 500 BILLIONS 375 BILLIONS 250 BILLIONS 125 BILLIONS Yet publishers are now more important than Brands on social media, as they can create better, more native content stats
  • 10. Huge trend in 2014 and 2015 is in video!
  • 11. Are we coming to a point of vertical viewing?
  • 12. Problem of vertical video viewing www.youtube.com/watch?v=Bt9zSfinwFA
  • 13. Video on Facebook is increasingly Facebook embed videos 0 2 000 4 000 6 000 8 000 10 000 12 000 14 000 16 000 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014 Jan 2015 Facebook YouTube Vimeo Instagram Others Content producers are moving to Facebook native video from YouTube stats
  • 15. And they are continuing to grow…
  • 16. Teens still use Facebook, but huge shift in “most important social network” over to Instagram
  • 17. Watch out for Wechat!!
  • 18. Asia trends: 1B smartphone users out of Emerging markets, potential of 2B more!! – most of them from Asia
  • 19. The next social media leaders will have huge support of Asia Sina Weibo, Wechat, Line, and others come out of Asia…
  • 20. APAC trends: India is emerging as a leader in the world
  • 21. Direct buying from social is still far from common day reality, but tons of eCommerce is already starting
  • 22. Download Mary Meeker’s full report: http://kpcb.com/InternetTrends Follow Kleiner Perkins @kpcb