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Top 25 Ways to Speed Up 

Your WordPress Website
web3.com.au
1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLAREWHY SHOULD I CARE ABOUT SPEED?
• 47% of consumers expect a web page to
load in 2 seconds or less.
• 40% of people abandon a website that takes
more than 3 seconds to load.
• A 1 second delay in page response can
result in a 7% reduction in conversions.
• If an e-commerce site is making $100,000 per
day, a 1 second page delay could potentially
cost $2.5 million in lost sales every year.
Source: KISS Metrics
1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLAREWHAT WE’LL BE COVERING
• Quick and easy ways to speed up your website
• Tips on how to optimise images, media, audio &
video for better performance
• Tips on how to make better decisions about your
website to net better performance

• Tips on how to speed up your website for mobile
devices


1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLARE
USE MOBILE-FRIENDLY TEST TO SEE IF YOUR WEBSITE 

IS MOBILE FRIENDLY (IN GOOGLE’S EYES) OR NOT
Top 25 Ways to Speed up Your WordPress Website
Top 25 Ways to Speed up Your WordPress Website
1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLARE
2. CACHE YOUR SITE - USE W3 TOTAL CACHE OR WP SUPER CACHE
3. AVOID CHEAP SHARED HOSTING - USE PROPER WP HOSTING
4. APPLY THE 70/35 IMAGE COMPRESSION RULE
5. COMPRESS YOUR IMAGES (PT1) - USE PNGGAUNTLET
6. COMPRESS YOUR IMAGES (PT2) - USE IMAGEOPTIM
7. COMPRESS YOUR IMAGES (PT3) - USE IMAGEALPHA
8. AVOID IMAGES FOR GRADIENTS/PATTERNS/SHADOWS - USE CSS3
9. FOR SIMPLE, SMALL IMAGES, COVERT THEM TO BASE64 CODE

- USE PATERNITY
10. CONSIDER USING FONT ICONS OVER IMAGES FOR BASIC UI
11. LIMIT FONT ICONS TO ONLY WHAT YOU NEED

- USE ICOMOON APP
12. OPTIMISE YOUR CSS - RUN CSS THROUGH CODE BEAUTIFIER
13. CONSIDER DYNAMICALLY LOADING PREFIXES

- USE PREFIXFREE
14. LIMIT USE OF GOOGLE FONTS FAMILIES AND WEIGHTS
15. FOCUS YOUR WEBSITE - USE MOBILE-FIRST DESIGN PRINCIPLES
16. PLACE YOUR MEDIA QUERIES MOBILE FIRST
Top 25 Ways to Speed up Your WordPress Website
Top 25 Ways to Speed up Your WordPress Website
17. PUT JAVASCRIPT AND CSS IN EXTERNAL FILES
18. CONSIDER USING INLINE JAVASCRIPT/CSS FOR SMALL ELEMENTS

ABOVE THE FOLD TO DECREASE ABOVE THE FOLD RENDER TIME
19. USE CSS ANIMATIONS RATHER THAN

JAVASCRIPT FOR SIMPLE ANIMATIONS
20. USE CSS MEDIA QUERIES FOR LAYOUT

OVER JAVASCRIPT DEVICE DETECTION
21. AVOID BLOATED PLUGINS - USE P3 PERFORMANCE PROFILER
22. LAZY LOAD IMAGES & SCRIPTS BELOW THE FOLD

- USE UNVEIL.JS
23. HOST VIDEO AND OTHER LARGE FILES OFFSITE TO REDUCE

SEVER LOAD AND BANDWIDTH
24. PERIODICALLY CLEAN UP YOUR WEBSITE’S DATABASE

- USE WP OPTIMIZE
25. CONSIDER BUILDING YOUR NEXT WORDPRESS

WEBSITE FROM A LIGHTWEIGHT FRAMEWORK
WEB3.COM.AU/SPEED-UP-WORDPRESS/

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Top 25 Ways to Speed up Your WordPress Website

  • 1. Top 25 Ways to Speed Up 
 Your WordPress Website web3.com.au
  • 2. 1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLAREWHY SHOULD I CARE ABOUT SPEED? • 47% of consumers expect a web page to load in 2 seconds or less. • 40% of people abandon a website that takes more than 3 seconds to load. • A 1 second delay in page response can result in a 7% reduction in conversions. • If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year. Source: KISS Metrics
  • 3. 1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLAREWHAT WE’LL BE COVERING • Quick and easy ways to speed up your website • Tips on how to optimise images, media, audio & video for better performance • Tips on how to make better decisions about your website to net better performance
 • Tips on how to speed up your website for mobile devices 

  • 4. 1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLARE USE MOBILE-FRIENDLY TEST TO SEE IF YOUR WEBSITE 
 IS MOBILE FRIENDLY (IN GOOGLE’S EYES) OR NOT
  • 7. 1. DEPLOY ON A CDN - USE MAXCDN OR CLOUDFLARE
  • 8. 2. CACHE YOUR SITE - USE W3 TOTAL CACHE OR WP SUPER CACHE
  • 9. 3. AVOID CHEAP SHARED HOSTING - USE PROPER WP HOSTING
  • 10. 4. APPLY THE 70/35 IMAGE COMPRESSION RULE
  • 11. 5. COMPRESS YOUR IMAGES (PT1) - USE PNGGAUNTLET
  • 12. 6. COMPRESS YOUR IMAGES (PT2) - USE IMAGEOPTIM
  • 13. 7. COMPRESS YOUR IMAGES (PT3) - USE IMAGEALPHA
  • 14. 8. AVOID IMAGES FOR GRADIENTS/PATTERNS/SHADOWS - USE CSS3
  • 15. 9. FOR SIMPLE, SMALL IMAGES, COVERT THEM TO BASE64 CODE
 - USE PATERNITY
  • 16. 10. CONSIDER USING FONT ICONS OVER IMAGES FOR BASIC UI
  • 17. 11. LIMIT FONT ICONS TO ONLY WHAT YOU NEED
 - USE ICOMOON APP
  • 18. 12. OPTIMISE YOUR CSS - RUN CSS THROUGH CODE BEAUTIFIER
  • 19. 13. CONSIDER DYNAMICALLY LOADING PREFIXES
 - USE PREFIXFREE
  • 20. 14. LIMIT USE OF GOOGLE FONTS FAMILIES AND WEIGHTS
  • 21. 15. FOCUS YOUR WEBSITE - USE MOBILE-FIRST DESIGN PRINCIPLES
  • 22. 16. PLACE YOUR MEDIA QUERIES MOBILE FIRST
  • 25. 17. PUT JAVASCRIPT AND CSS IN EXTERNAL FILES
  • 26. 18. CONSIDER USING INLINE JAVASCRIPT/CSS FOR SMALL ELEMENTS
 ABOVE THE FOLD TO DECREASE ABOVE THE FOLD RENDER TIME
  • 27. 19. USE CSS ANIMATIONS RATHER THAN
 JAVASCRIPT FOR SIMPLE ANIMATIONS
  • 28. 20. USE CSS MEDIA QUERIES FOR LAYOUT
 OVER JAVASCRIPT DEVICE DETECTION
  • 29. 21. AVOID BLOATED PLUGINS - USE P3 PERFORMANCE PROFILER
  • 30. 22. LAZY LOAD IMAGES & SCRIPTS BELOW THE FOLD
 - USE UNVEIL.JS
  • 31. 23. HOST VIDEO AND OTHER LARGE FILES OFFSITE TO REDUCE
 SEVER LOAD AND BANDWIDTH
  • 32. 24. PERIODICALLY CLEAN UP YOUR WEBSITE’S DATABASE
 - USE WP OPTIMIZE
  • 33. 25. CONSIDER BUILDING YOUR NEXT WORDPRESS
 WEBSITE FROM A LIGHTWEIGHT FRAMEWORK