This document provides tips for successfully utilizing social media marketing. It begins by explaining the importance of setting goals for brand culture, traffic, feedback, and attracting purchases. It recommends choosing the most suitable social networks for objectives and strategically providing engaging, relevant content. Consistency and responsiveness are key, including creating a posting plan. Paid advertising options on each platform can target customers. Money can be earned by promoting music/art, selling photos/videos, or managing social media for companies. Struggling campaigns should track metrics, audience growth, improve engagement, and focus on visual content. Overall opportunities are vast when finding a niche in social media.

1. Easy Ways You Can Turn
Social Media Marketing
Into Success

2. 1. Set your goals
 Every plan is useless without objectives and guiding
principles. Companies engaging in online marketing
usually aim for the following
 Create brand culture and identity
 Boost traffic to the website
 Provide feedback to customers
 Attract people to purchase

3. 2. Utilize appropriate social networks
 You may feel that social media marketing means using all
social networks available. However, a wise advice would
be to be choosy. Select the platform suitable to your
business goals and strategy. You also need to consider your
business type, location, and target people.

4. 3. Provide attractive content
 Netizens today tend to be picky when it comes to the
content that lures them. Make sure that videos, images,
and texts you post are relevant, engaging, and short. Take
note that the number of responses does not guarantee
great content if your post does not align to your brand.
Always balance business and popularity.

5. 4. Be consistent and responsive
 Social media marketing is not only about selling and
advertising. It is also about frequent online presence that
provides a responsive environment to the customers.
Create a plan on what to post and how often you post,
then stick to it.

6. 5. Utilize paid advertising
 Paid advertising choice is present in every social media.
With its simple platform, anyone can utilize it. Freedom
to select target customer's specification like age,
location, profession and others is given. Ads and
campaigns with image video is also available for more
customer engagement.

7. Money-making through Social Media
Generating money online is now one of the
most convenient ways of earning. Social
media marketing offers big chances of
transforming your time online into money.
Here are some steps anyone can try:

8. 1. Promote your music and art
 Got good beats and jingles? Sites like Sound Cloud is a
suitable place to upload your own composition and get
noticed. Get immediate downloads by linking your Sound
Cloud to your social media accounts.
 You can also exhibit your artworks in sites like Tumblr and
Instagram. If you can gain good responses, you can sell
merchandise and prints in online stores such as Big Cartel
or Etsy. Freelance writing and e-book selling are also a hit
nowadays.

9. 2. Generate money with your photos
and videos
 Your inkling to photography can bring you money. Original
photos promoted through sites like Flickr, iStockphoto,
and Shutter stock can turn into payments with interested
people.
 Social media marketing has invested to videos for more
follows and likes. Creating viral videos on YouTube can
earn yourself revenue. You can get side income by
engaging in YouTube Partner Program which installs ads
and campaigns at the beginning of the videos.

10. 3. Manage social media
 If you are good in getting people notice you through social
networks, then you must try being a social media
manager. Companies can hire you to manage marketing
ads online and design social media strategies.

11. Saving a Struggling Social Media Marketing
When your efforts of building a steady social
media marketing campaign seem to be
frustrating, there are strategic ways to turn
it all around.

12. 1. Track metrics
 Tracking social media metrics is significant in knowing
what to improve. See to it that your time of posting is
aligned to the moment that your target customers are also
online. This ensures that your posts are liked and
followed.

13. 2. Evaluate audience growth rate
 If your audience population is not growing, there is
something wrong with your marketing strategies.

14. 3. Improve rapport with audience
 Being able to answer customers’ queries and respond to
their feedback and opinions matter a lot in enticing
people to purchase your product and avail your services.
Hence, be more responsive and conversational.

15. 4. Be more visual
 Visual content attracts more users; thus, they are shared
on social media more than other types of contents.

16. Possibilities are endless in social media
marketing. Find your niche and be successful
now!