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How web content influences the buying process

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Soong Hay Guizol-Letizia
Soong Hay Guizol-Letizia
EducaçãoNegóciosTecnologia
1 de 21
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how web content influences the buying process soong hay wong | october 22, 2010
purchase cycle webpage shoppers customers
the ‘3 second rule’
know your buyers
buyers’ learning style the fixers axe
buyers’ learning style cheese & burger wisconsin milk marketing board
develop personality esty : indie marketplace
tell your story Drink Wise
interactive blog danny choo ‘blogger’
interactive brand jordan ‘history of fight’
feedback loops CONTACT US
iwantdiscount@abc.com Sign up for latest deals:
customer community woot! in-house community
go viral
really simple syndication
call to action
closing the deal step one step two step three
post purchase dialogue
track, track track
• 3 second rule • know your buyers • develop site personality • tell a story • listen to feedback • simple call to action • continue a post purchase dialogue • monitor site performance recap
thank you.

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How web content influences the buying process