There comes a time in your ecommerce web business where your sales start stagnating and it may be time for an ecommerce website redesign.

1. The Ecommerce Website Redesign Checklist
There comes a time in your ecommerce web business where your sales start
stagnating and it may be time for an
ecommerce website redesign. This is
necessary for a few reasons; the
most important one being that what
worked even a few months ago may
not be working well any longer. The
Los Angeles web design experts ATAK
Interactive offer some pointers on
how to improve your online business
with effective ecommerce website
design and how you can revamp your site to stay ahead of your competitors.
1. Review your SEO strategy. Make sure that your ecommerce website has
effective keyword combinations that are producing high rankings in
organic searches. If you have a paid search campaign, be sure that your
money is going only toward qualified searches. Also check that your
product descriptions are focused and keyword rich, and that any images
or videos on your site have descriptive keywords that appear in the
respective sections of the major search engines.
2. Take time for analysis. Before you dedicate your time and money to
redesigning your ecommerce website, use an analytical program like
Google Analytics or Yahoo! Web Analytics (or a number of other programs
that can be found on the web) to take a look at the way customers use
your site. For example, customers leaving your website at the checkout
page may be discouraged by shipping prices or a high volume of exiting
on another page may indicate poor navigation. Any recurring trends can
pinpoint a problem area that you need to address.

2. 3. Add dynamic titles. Basically, having dynamic titles means that the
individual pages of a website have an automatically generated title based
on the content listed on that particular page. For example, say your
business is landscaping supplies and you have one page dedicated to
gardening-type tools and another page dedicated to lawn mowers. The
page with gardening tools may have a title that is something like
“Landscaping supplies, pruning shears, rakes, cultivators, shovels”, while
your lawn mower page would look something more like “Landscaping
supplies, lawn mowers, blades, wheels, spark plugs, grass bags”, etc.
4. Provide payment options. Aside from the standard payment gateway that
accepts all major credit cards, consider adding PayPal and Google
Checkout as payment options. It won’t cost you anything to add these
options to your ecommerce website, and the fee per transaction is only
slightly higher than that of a typical payment gateway. This way all
customers can feel comfortable making a purchase from your ecommerce
website.
5. Invest in responsive web design with a website design company. With the
emergence of new technology that has changed the way consumers shop
online, it is imperative that websites are developed in a manner that can
be easy to view and interactive on a computer, a smartphone or a tablet.
Responsive web design basically means that your website can be viewed
on multiple devices with the same functionality and features on each. If
your website is too complex to be easily viewed on a smartphone, create
a mobile site that condenses the information. It may not be as visually
appealing, but your customers will still be able to make a purchase. A
website design company will be able to tailor your site to all devices.
6. Consider current ecommerce trends. Not all trends will work well for every
business, but staying on the edge of new ecommerce developments and
thinking critically about how they can help your business will keep it fresh

3. and relevant. You could take the daily deal or timed sale trend and use it
to encourage more shopping by deeply discounting one item while having
a free shipping minimum, incentivizing the consumer to buy more to save
on shipping.
As ecommerce websites become increasingly competitive, it is important to be
consistently reviewing your site with a critical eye and making changes when
certain strategies don’t show results over time. Putting some thought into your
website design, Los Angeles-based ATAK Interactive can help you identify areas
of your website that need improvement and show you how to achieve better
results with more qualified visibility and improved sell-through.
Author Details:
The author of the article, Josh Goodman, a Los Angeles Web design expert
writes about how it becomes important to modify and change the traditional
approach of Web Ecommerce Development to reap maximum benefits.