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Kolaveri Di - Official Case Study

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Jack In The Box Worldwide
Jack In The Box Worldwide

The official case study of the viral phenomenon called 'Kolaveri'. The viral marketing of this campaign was strategised and executed by Jack in the Box Worldwide.

TecnologiaDiversão e humor
1 de 22
 
INDIA’S BIGGEST EVER VIRAL HIT
#Kolaveri Story (meaning: Deadly Story) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Click in Slideshow mode to watch video on YouTube
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Impact-u
THE SEEDING
FUNNY TWEETS HELPED SPREAD THE WORD
EVERY CELEBRITY PICKED UP THE TWEETS
SOME TWITTER STATS
SOME TWITTER STATS
SOME TWITTER STATS
FACEBOOK SHARES
 
Click in slideshow mode to watch the video
Massive Search Trend Typing ‘Why’ on You Tube throws up Kolaveri Di
UNPRECEDENTED FREE MEDIA COVERAGE
 
TREMENDOUS MEDIA VALUE
 
Hi Jack jackintheboxww [email_address]

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Kolaveri Di - Official Case Study