In this presentation, Jackie Jimenez shows tips on keeping your customers on your site as well as how to increase website conversion - sales, email signups, or blog content sharing. Follow at http://theinnovativeconsultant.com http://twitter.com/jackiej04 http://facebook.com/innovatewp

1. Tips for Better
Website Conversion #WCMIA
@jackiej04

2. Your Hostess
Jackie Jimenez

3. ● WordPress Training Program - LiveNinja Partner
● #WPMIA Co-Organizer
● WordCamp Miami, Orlando & Raleigh Speaker
● Provides Integrated Marketing Services
● Runs on Dunkin’, Music & Dark Chocolate
Jackie Jimenez
Marketing Strategist
About Me… Founder - The Innovative Consultant / Innovate WP

4. STATISTIC LIFE
Let’s Get It Started!

5. #WCMIA
Tips for Better Website Conversion
Increase Visits
Lower
Bounce
Rate
Click to Call
Learn More
Buy Now

6. Content
Marketing
Strategy
Top Plugins
to Use
Set Up Your
Site
to Convert
1 2 3
#WCMIA
What You Will Learn

7. START WITH A
#WCMIA
WIREFRAME

8. Starting from the Basics
Hosting, starting with a wireframe and implementing the right theme correctly.

9. Have One of These

10. Should I Use a Carousel?

11. Should I Use a Carousel?

12. Should I Use a Slider?

13. PLAN YOUR THEME
#WCMIA
SIMPLISTIC

14. What About Parallax?
Tread Carefully and Test Browsers!

15. What About Parallax?
Flat Images Over Sliders, Parallax can be pretty and effective if done well

16. My name is Kiiid...KID ROCK!

17. CONVERSION RATE
#WCMIA
OPTIMIZATION

18. Conversion Rate Optimization
The Good Stuff. Testing with Optimizely

19. Circle Stats Two
Some text of chart
A/B Testing Example

20. Pay Attention to Your Website Statistics
Funnels Help You Notice What’s Working and Converting

21. #WCMIA
Pay Attention to Your Website Statistics
Helps with advertising. Also CRO.
country
235
country
135
country
85
country
65
country
65
country
65
country
135
country
235
country
65
country
65

22. Hosting: Please do consider quality over quantity.
Cheap isn’t always better.

23. Hold My Hand

24. #WCMIA
What is a Call to Action?
Sign Up Form
Gravity Forms
MailChimp Email Sign Up
Follow on Social Media
Acurex Social Icons
JetPack
Learn More
Goes to a dedicated “services” or locations page for
user to take action: email for consultation, click to call

25. 25%15%
#WCMIA
Social Proof
The proof will be in the pudding - your site statistics. Also, experimentation.
100%
25%
20%
15%

26. #WCMIA
Start Blogging and Give Opportunities to Share

27. Ethos, Logos and Pathos - Reactions to Blogs

28. I Swear By Plugins

29. Be Choosy and Wise
It’s the plugin bloat that can affect speed.
Manage WP
Social Media Security

30. DEVELOPING
#WCMIA
YOUR STRATEGY

32. Building a Community
● Search Engine Optimization
● Social Media Engagement
● Guest Blog Writing
● Email Marketing

33. Building a Community through email

34. INTEGRATING
#WCMIA
YOUR
STRATEGY

35. Developing an Integrated Marketing Strategy Online
1 2 3

36. The Perfect Scenario

37. Resources:

38. Advanced Resources: Conversion Rate Optimization

39. I Got Answers!

40. THANK YOU
FOR ATTENDING
#WCMIA
@Jackiej04
@InnovateWP - Sign Up Webinars
JackieOnLinkedIn@Gmail.com
TheInnovativeConsultant.com