Growth oriented design focuses on aligning a product's design, brand, and goals. It aims to create experiences that encourage positive sharing on social media in order to expand the user base and drive growth. Data should be collected and applied to both product and marketing designs to constantly reinforce the brand and goals through all customer touchpoints like content, social media, email, and the product itself. The goal of growth oriented design is to keep the goals and focus on growth throughout the entire design process.

1. Putting growth oriented design
at the ♡ of your product.

2. Jacek Michael Gre
@jgrebski

3. what is growth oriented design?

4. it’s the crossroads of

5. goal

6. brand

7. name, term, design, symbol, or any other
feature that identifies one seller's product
distinct from those of other sellers.

9. vocal without being loud;
sophisticated and stylized;
clean, stylish, & modern with a
dash of vintage.

10. young, playful and whimsical;
sophisticated and stylized;
connected & reinforcing of
brand + product.

11. young
playful
connecting

12. brand is foundation

13. goals

14. we want to get our users

15. we want 20,000,000 users

16. we want 8% inc. in sales

17. we want intl. expansion

18. we want to flip this bitch

19. 1thing

20. experience

25. omg that was amazing

26. omg that was horrible

27. did you hear about product?

28. 95% shared the :(
source: marketingcharts

29. 87% shared the :)
source: marketingcharts

30. but : bad respondents were 50% more likely to
share experiences on social media than those who
had good ones, and 54% who had a poor
experience said they shared it more than 5 times.
source: marketingcharts

31. DONT FUDGE IT UP!
experience

32. define marketing

33. marketing + design?

34. shorten scale times

35. reinforce

36. don’t

38. collect data

39. apply it to
product IA

40. apply it to
marketing IA

41. design is constant

42. design is in content

43. design is on social

44. design is in your email

45. design is in the product

46. design automation

47. be creative

48. always reinforce

49. growth oriented design is

50. goal

51. goal

52. goal

53. goal

54. goal UP

55. thank you!
http://swarmnyc.com
@jgrebski || @swarmnyc