Introduction to Growth Hacking - Building an Engine for triple digit growth
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In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.
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Introduction to Growth Hacking - Building an Engine for triple digit growth
- 1. Growth hacking for startups: building an effective engine for triple digit growth Jacek Grebski
- 2. hack·er /ˈhakər the process sucks, objective is what matters Jacek Grebski
- 3. growth hack·ing / grōTH ˈhakiNG innovative, creative, and intuitive marketing techniques to drive product growth Jacek Grebski
- 5. the status quo doesn’t cut it. Jacek Grebski
- 6. cost / ˈkɔst day one is the start of your burn, and you need to minimize this asap. Jacek Grebski
- 7. time / tīm is the most valuable resource we have. rapid product development + iteration. t = 0 Jacek Grebski
- 8. what constitutes growth hacking? Jacek Grebski
- 9. USER EXPERIENCE Jacek Grebski
- 10. communicate value! Jacek Grebski
- 11. + ALUE NTENT Jacek Grebski
- 12. Jacek Grebski
- 13. Jacek Grebski
- 14. Jacek Grebski
- 15. most importantly, KEEP IT SIMPLE, STUPID. Jacek Grebski
- 16. DATA ANALYSIS Jacek Grebski
- 17. don’t shoot from the hip Jacek Grebski
- 18. collect data on everything Jacek Grebski
- 19. Jacek Grebski
- 20. CONVERSION OPTIMIZATION Jacek Grebski
- 21. unique visitors % users % customers % advocates Jacek Grebski
- 22. and identify what, works and what doesn’t. Jacek Grebski
- 23. USER ENGAGEMENT Jacek Grebski
- 24. Behavioral Analysis Jacek Grebski
- 25. engage your base by, talking to them. Jacek Grebski
- 26. engage your base by, involving them. Jacek Grebski
- 27. engage your base by, being interesting. Jacek Grebski
- 28. and then conduct deep, behavioral analysis. Jacek Grebski
- 29. Jacek Grebski
- 30. VIRAL STRATEGY Jacek Grebski
- 31. motivation - trigger - reward - action over and over and over and over and over Jacek Grebski
- 32. what gets you off, ______? Jacek Grebski
- 33. what gets you off, money? Jacek Grebski
- 34. what gets you off, power? Jacek Grebski
- 35. what gets you off, sex? Jacek Grebski
- 36. what gets you off, recognition? Jacek Grebski
- 37. what gets you off, wow factor? Jacek Grebski
- 38. Jacek Grebski
- 39. PUBLIC RELATIONS Jacek Grebski
- 40. is bullshit! Jacek Grebski
- 41. does not convert to customers. Jacek Grebski
- 42. Jacek Grebski
- 43. why would anyone give a shit? Jacek Grebski
- 44. SEO Jacek Grebski
- 45. hack SEO? Jacek Grebski
- 46. hack SEO? ask your base. Jacek Grebski
- 47. BENCHMARK Jacek Grebski
- 48. CREATIVITY Jacek Grebski
- 49. a lot to take in? no worries Jacek Grebski
- 50. because if you build it, they won’t come. Jacek Grebski
- 51. PRODUCT minimum viable Jacek Grebski
- 52. you need to define a strategy for growth from day one Jacek Grebski
- 53. PRODUCT minimum viable mature Jacek Grebski
- 54. TEST EVERYTHING. Jacek Grebski
- 55. shorten time to scale asap. Jacek Grebski
- 56. time / tīm is the most valuable resource we have. Jacek Grebski
- 57. 6 months in. daily users +1600%. conversion 2% - 13%. revenue +576%. Jacek Grebski
- 58. Jacek Grebski
- 59. jacek grebski @jgrebski http://jacekgrebski.com jgrebski@gmail.com Jacek Grebski