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WEB 2.0 AND THE ENTERPRISE
    DATE                          AUTHOR
                  MARCH 9, 2010            SUSAN SCRUPSKI, SOCO PARTNERS
Thursday, March 11, 2010
Who Am I?

                           • Blogger
                           • Researcher
                           • Consultant
                           • 2.0 Evangelist
                           • Conference Organizer
                           • Founder, The 2.0 Adoption Council
                           •@ITSinsider




Thursday, March 11, 2010
A show of hands...
                                    Hashtag: #ATCe20

Thursday, March 11, 2010
When did e20 begin?



Thursday, March 11, 2010
McAfee
             Case Study
             DrKW: Investment Bank, 2005
             • blogs, wikis, messaging
             • e20 technologies: blank SLATES*
             • let knowledge work “emerge”
             • unstructured, egalitarian

             *SLATES: Search, Links, Authoring, Tags, Extensions, Signals


Thursday, March 11, 2010
What is an e20 State of Mind?



Thursday, March 11, 2010
TRANSPARENCY

                                             COLLABORATION/SHARING




                                             TRUST




                                             AUTHENTICITY


                           The Pillars of 2.0 Zen
Thursday, March 11, 2010
Are e20 & “Social Media”
                            Synonymous?



Thursday, March 11, 2010
No.

             E2.0 happens behind the
             firewall (and for good reason).


Thursday, March 11, 2010
News Flash: Enterprises Have Secrets!
                                  CUSTOMER DATA

                              PATENTS
                                           STRATEGY

                           EMPLOYEE DATA
                                              M&A PLANS

                             PRODUCT DESIGN

                                 COMPETITIVE DATA




Thursday, March 11, 2010
But... Employees Should Not.




Thursday, March 11, 2010
So, how does it all fit together?




Thursday, March 11, 2010
Thursday, March 11, 2010
The Enterprise is Social
      Beyond the Firewall

      • Inside the firewall: Collaboration
      • 2-way conversation at the edge
              ‣ Porous boundary to market
              ‣ Focuses roles/concentration
      •       All market/biz data returns to Enterprise for processing/action
      •       Increases competitiveness with timely decision-making




Thursday, March 11, 2010
The 2.0 Adoption Council
                   • A collection of Market Leading early Adopters
                   • Currently 161 members; 95 active on Jive
                           ‣ Large Enterprise (10K+ employees)
                           ‣ “Internal Evangelists”
                   •       Sharing best practices/experiences




Thursday, March 11, 2010
Thursday, March 11, 2010
Obstacles for Early Adopters
                    • Awareness and/or Confusion
                    • Culture, Culture, Culture
                           ‣ Moving from silos to “flat enterprise”
                           ‣ Rewarding sharing, vs. hoarding
                    • Making the Business Case
                    • Ease of Use
                    • Misjudging the Importance of Community
                           Management




Thursday, March 11, 2010
Who’s Driving Enterprise 2.0?
                                                  HR
                                         Sales   14%    Innovation
             IT
                                          5%               9%
            42%              LOB
                             58%       R&D
                                       9%              Knowledge Management
                                   Procurement                 14%
                                       5%
                                Program Management
                                        9%
                                        Operations
                                           5%          Marketing
                                                         32%
              2009 MEMBER SURVEY


Thursday, March 11, 2010
Early Case Studies
                    • Investment Bank:
                      ‣ Flattened organization, created visibility for
                              Audit and Compliance group resulting in more
                              accurate reporting to Federal regulators
                    •      Leading F500 Manufacturer:
                           ‣ IT Organization wanted to change its image
                              from “IT sux” to “IT rox.” Factory Managers
                              singing IT praises now.
                    •      Global Leader in Business Solutions and Services:
                           ‣ Where Expertise is billable, dramatic
                              improvement in time-to-market deliverables.


Thursday, March 11, 2010
Where to find more info...
                   • Andrew McAfee’s original MIT Sloan article.
                           ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/
                   • Dion Hinchcliffe’s expansion of the SLATES mnemonic.
                           ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143
                   • The 2.0 Adoption Council
                           ‣ http://www.20adoptioncouncil.com
                   • @ITSinsider on Twitter
                           ‣ http://www.twitter.com/itsinsider
                   • ITSinsider blog
                           ‣ http://www.itsinsider.com




Thursday, March 11, 2010
Thursday, March 11, 2010

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Web 2.0 and The Enterprise

  • 1. WEB 2.0 AND THE ENTERPRISE DATE AUTHOR MARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS Thursday, March 11, 2010
  • 2. Who Am I? • Blogger • Researcher • Consultant • 2.0 Evangelist • Conference Organizer • Founder, The 2.0 Adoption Council •@ITSinsider Thursday, March 11, 2010
  • 3. A show of hands... Hashtag: #ATCe20 Thursday, March 11, 2010
  • 4. When did e20 begin? Thursday, March 11, 2010
  • 5. McAfee Case Study DrKW: Investment Bank, 2005 • blogs, wikis, messaging • e20 technologies: blank SLATES* • let knowledge work “emerge” • unstructured, egalitarian *SLATES: Search, Links, Authoring, Tags, Extensions, Signals Thursday, March 11, 2010
  • 6. What is an e20 State of Mind? Thursday, March 11, 2010
  • 7. TRANSPARENCY COLLABORATION/SHARING TRUST AUTHENTICITY The Pillars of 2.0 Zen Thursday, March 11, 2010
  • 8. Are e20 & “Social Media” Synonymous? Thursday, March 11, 2010
  • 9. No. E2.0 happens behind the firewall (and for good reason). Thursday, March 11, 2010
  • 10. News Flash: Enterprises Have Secrets! CUSTOMER DATA PATENTS STRATEGY EMPLOYEE DATA M&A PLANS PRODUCT DESIGN COMPETITIVE DATA Thursday, March 11, 2010
  • 11. But... Employees Should Not. Thursday, March 11, 2010
  • 12. So, how does it all fit together? Thursday, March 11, 2010
  • 14. The Enterprise is Social Beyond the Firewall • Inside the firewall: Collaboration • 2-way conversation at the edge ‣ Porous boundary to market ‣ Focuses roles/concentration • All market/biz data returns to Enterprise for processing/action • Increases competitiveness with timely decision-making Thursday, March 11, 2010
  • 15. The 2.0 Adoption Council • A collection of Market Leading early Adopters • Currently 161 members; 95 active on Jive ‣ Large Enterprise (10K+ employees) ‣ “Internal Evangelists” • Sharing best practices/experiences Thursday, March 11, 2010
  • 17. Obstacles for Early Adopters • Awareness and/or Confusion • Culture, Culture, Culture ‣ Moving from silos to “flat enterprise” ‣ Rewarding sharing, vs. hoarding • Making the Business Case • Ease of Use • Misjudging the Importance of Community Management Thursday, March 11, 2010
  • 18. Who’s Driving Enterprise 2.0? HR Sales 14% Innovation IT 5% 9% 42% LOB 58% R&D 9% Knowledge Management Procurement 14% 5% Program Management 9% Operations 5% Marketing 32% 2009 MEMBER SURVEY Thursday, March 11, 2010
  • 19. Early Case Studies • Investment Bank: ‣ Flattened organization, created visibility for Audit and Compliance group resulting in more accurate reporting to Federal regulators • Leading F500 Manufacturer: ‣ IT Organization wanted to change its image from “IT sux” to “IT rox.” Factory Managers singing IT praises now. • Global Leader in Business Solutions and Services: ‣ Where Expertise is billable, dramatic improvement in time-to-market deliverables. Thursday, March 11, 2010
  • 20. Where to find more info... • Andrew McAfee’s original MIT Sloan article. ‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/ • Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143 • The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com • @ITSinsider on Twitter ‣ http://www.twitter.com/itsinsider • ITSinsider blog ‣ http://www.itsinsider.com Thursday, March 11, 2010