6. Qualitative data - When to use those tools?
Panels -
Focus
Group
Soft LaunchMVP Release Hard Launch
Concept
Card
(Nielsen)
Facebook
Analytics
First
Reviews
Playtest
Cloud
(Video
recording)
Fake App
store
Facebook
Insights
7. Validate Assumptions on segments
Get indication on Marketability
Build your UA case
Quantitative data - MVP Release
First insights on your funnel
performance
Build your Benchmark
Potential or Warning signs ?
8. Post MVP - Analysing the data
Identify market
opportunities & risks
Gathering Learnings
Improve the Acquisition
funnels
Create your marketing
assets
Competitors and
industry benchmarks
ASO (App Store
Optimization)
Collected data suggests NEXT STEPS
before Soft Launch
9. “The drivers of segment differences are not
demographics”
(Google Play study) Who plays mobile games?
Player insights to help developers win. Google Play, July 2017.
https://medium.com/googleplaydev/who-plays-mobile-games-
8b33f76bb6d8
10. Go find your users
Create your strategy
Focus on actions that Matters
Pick the right communication
channels
Plan your budget and spend
accordingly
Build the right wording
Users
Users
11. Key takeaways
Find where your players are
Build your plans on USER DATA
Demographics are B******T
Identify WHAT your players DO