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ironSource
The Future of
Wearables
ironSource
Nice to meet you
Chris Cunningham
Head of Mobile & Global Brand Partnerships
ironSource
Thebrand
consumer
connection
ironSource
ironSource
ironSource
ironSource
ironSourceironSource
ironSource
Andthenthere
wasSEARCH
ironSource
Re-targeting
ironSource
Thesmart
phonethat
changed
everything
ironSource
Location
targeting
ironSource
App
targeting
Source: eMarketer
USMobileAppInstallAdSpending,
2013-2015
ironSource
2013 2014 2015
Mobile app install ad spending (billions) $0.77 $1.67 $3.00
% Change - 115.5% 80.0%
% Of total mobile ad spending 7.3% 8.7% 10.4%
Second
screen
syndrome
ironSource
Familytime
isn'twhatit
usetobe
ironSource
SecondScreenActivitiesConductedby
USTVViewers,May2014
% of responders
Check emails not related to the show
58%
Do other activities not related to the show
53%
Pass the time while commercials are on
52%
Check my social media updates not related to the show
41%
Research or look up something about the show
38%
Interact on social media with friends about the show
24%
Look up a product or service related to an ad you saw
22%
Interact on social media with the show’s page or fan page
20%
Use an app related to the show
13%
Other
2%
None
3%
Source: eMarketer
ironSource
ironSource
Thewatch
Source: eMarketer
WearableDeviceShipmentsWorldwide,
Smart*vs.Basic,2014-2019
millions of units
Basic Smart*
ironSource
2014 2015 2016 2017 2018 2019
5244362720
74
63
50
38
26
126
107
86
65
46
19
4
15
ironSource
ironSource
Brandsneedto
leveragetoday's
wearable
environment
correctly
ironSource
Wearable
challenges
ironSource
x
Super Gym
You haven’t been to
the gym for over
two weeks!
Schedule a
session now!
Don’tlookfor
anexcuse
Certaintyadultdiaper
ironSource
Brandsneedto
leveragetoday's
wearable
environment
ironSource
SURFING
THE WEB
USING
MOBILE APP
SURFING
MOBILE WEB
BROWSING
SOCIAL MEDIA
RE-ENGAGING
WITH AN APP
CUSTOMIZING
A NEW DEVICE
EngagementMomentsPeople Ads
HELLO:)
ironSource
Whatdoes
advertising
reallymean?
ironSourceironSource
Personalized
experiences
ironSource
Whatto
consider
Scale Involvment
Timing
User
Experience
Context
DaveFitcher
FROM ORLANDO, UNITED STATES
TARGETING INSIGHTS
Uses an Android mobile deviec & PC
Top app category: Games
Hobbies: Sports/Travel
APPS INSTALLED ON DESKOP
APPS INSTALLED ON MOBILE
RECENT LOCATIONS
ORLANDO,
USA
LOS ANGELES,
USA
LONDON,
UK
BARCELONA,
SPAIN
ironSource
Howto
personalize
thewearable
ironSource
ironSource
x
You’re 250 yd away
from Zara.
Just turn right on
Broadway
Nike+
Wow, a 10 k run!
You must be starving.
Re-energize at
PureJuice.
A free coupon is in
your inbox!
ironSource
Lackof
interoperability
ironSource
Thank you

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