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ironSource
The Future of
Wearables
ironSource
Nice to meet you
Chris Cunningham
Head of Mobile & Global Brand Partnerships
ironSource
Thebrand
consumer
connection
ironSource
ironSource
ironSource
ironSource
ironSourceironSource
ironSource
Andthenthere
wasSEARCH
ironSource
Re-targeting
ironSource
Thesmart
phonethat
changed
everything
ironSource
Location
targeting
ironSource
App
targeting
Source: eMarketer
USMobileAppInstallAdSpending,
2013-2015
ironSource
2013 2014 2015
Mobile app install ad spending (billio...
Second
screen
syndrome
ironSource
Familytime
isn'twhatit
usetobe
ironSource
SecondScreenActivitiesConductedby
USTVViewers,May2014
% of responders
Check emails not related to the show
58%
Do other ac...
ironSource
Thewatch
Source: eMarketer
WearableDeviceShipmentsWorldwide,
Smart*vs.Basic,2014-2019
millions of units
Basic Smart*
ironSource
201...
ironSource
ironSource
Brandsneedto
leveragetoday's
wearable
environment
correctly
ironSource
Wearable
challenges
ironSource
x
Super Gym
You haven’t been to
the gym for over
two weeks!
Schedule a
session now!
Don’tlookfor
anexcuse
Certa...
ironSource
Brandsneedto
leveragetoday's
wearable
environment
ironSource
SURFING
THE WEB
USING
MOBILE APP
SURFING
MOBILE WEB
BROWSING
SOCIAL MEDIA
RE-ENGAGING
WITH AN APP
CUSTOMIZING
A...
ironSource
Whatdoes
advertising
reallymean?
ironSourceironSource
Personalized
experiences
ironSource
Whatto
consider
Scale Involvment
Timing
User
Experience
Context
DaveFitcher
FROM ORLANDO, UNITED STATES
TARGETING INSIGHTS
Uses an Android mobile deviec & PC
Top app category: Games
Hobb...
Howto
personalize
thewearable
ironSource
ironSource
x
You’re 250 yd away
from Zara.
Just turn right on
Broadway
Nike+
Wow, a 10 k run!
You must be starving.
Re-ene...
ironSource
Lackof
interoperability
ironSource
Thank you
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Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 1 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 2 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 3 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 4 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 5 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 6 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 7 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 8 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 9 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 10 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 11 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 12 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 13 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 14 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 15 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 16 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 17 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 18 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 19 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 20 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 21 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 22 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 23 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 24 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 25 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 26 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 27 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 28 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 29 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 30 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 31 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 32 Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham Slide 33
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Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham

Missed Chris Cunningham at Cannes Lions 2015? Check out the presentation for his talk, "The Paradox of Wearables - More Receptive, But More Limited".

Chris spoke about how the key to success in overcoming this paradox with wearables is complete integration with the larger digital strategy."Brands and creatives will be forced to blur the lines between design and technology to develop ads that not only fit their medium, but link up in an effective way to every other channel"

Learn more here: www.ironsrc.com
Follow us on Twitter: @ironSource


Chris Cunningham is the Head of US Mobile and Global Brand Partnerships at ironSource. Follow him on Twitter @C2cunningham.

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Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham

  1. ironSource The Future of Wearables
  2. ironSource Nice to meet you Chris Cunningham Head of Mobile & Global Brand Partnerships
  3. ironSource Thebrand consumer connection
  4. ironSource
  5. ironSource
  6. ironSource
  7. ironSource
  8. ironSourceironSource
  9. ironSource Andthenthere wasSEARCH
  10. ironSource Re-targeting
  11. ironSource Thesmart phonethat changed everything
  12. ironSource Location targeting
  13. ironSource App targeting
  14. Source: eMarketer USMobileAppInstallAdSpending, 2013-2015 ironSource 2013 2014 2015 Mobile app install ad spending (billions) $0.77 $1.67 $3.00 % Change - 115.5% 80.0% % Of total mobile ad spending 7.3% 8.7% 10.4%
  15. Second screen syndrome ironSource
  16. Familytime isn'twhatit usetobe ironSource
  17. SecondScreenActivitiesConductedby USTVViewers,May2014 % of responders Check emails not related to the show 58% Do other activities not related to the show 53% Pass the time while commercials are on 52% Check my social media updates not related to the show 41% Research or look up something about the show 38% Interact on social media with friends about the show 24% Look up a product or service related to an ad you saw 22% Interact on social media with the show’s page or fan page 20% Use an app related to the show 13% Other 2% None 3% Source: eMarketer ironSource
  18. ironSource Thewatch
  19. Source: eMarketer WearableDeviceShipmentsWorldwide, Smart*vs.Basic,2014-2019 millions of units Basic Smart* ironSource 2014 2015 2016 2017 2018 2019 5244362720 74 63 50 38 26 126 107 86 65 46 19 4 15
  20. ironSource
  21. ironSource Brandsneedto leveragetoday's wearable environment correctly
  22. ironSource Wearable challenges
  23. ironSource x Super Gym You haven’t been to the gym for over two weeks! Schedule a session now! Don’tlookfor anexcuse Certaintyadultdiaper
  24. ironSource Brandsneedto leveragetoday's wearable environment
  25. ironSource SURFING THE WEB USING MOBILE APP SURFING MOBILE WEB BROWSING SOCIAL MEDIA RE-ENGAGING WITH AN APP CUSTOMIZING A NEW DEVICE EngagementMomentsPeople Ads HELLO:)
  26. ironSource Whatdoes advertising reallymean?
  27. ironSourceironSource Personalized experiences
  28. ironSource Whatto consider Scale Involvment Timing User Experience Context
  29. DaveFitcher FROM ORLANDO, UNITED STATES TARGETING INSIGHTS Uses an Android mobile deviec & PC Top app category: Games Hobbies: Sports/Travel APPS INSTALLED ON DESKOP APPS INSTALLED ON MOBILE RECENT LOCATIONS ORLANDO, USA LOS ANGELES, USA LONDON, UK BARCELONA, SPAIN ironSource
  30. Howto personalize thewearable ironSource
  31. ironSource x You’re 250 yd away from Zara. Just turn right on Broadway Nike+ Wow, a 10 k run! You must be starving. Re-energize at PureJuice. A free coupon is in your inbox!
  32. ironSource Lackof interoperability
  33. ironSource Thank you
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Missed Chris Cunningham at Cannes Lions 2015? Check out the presentation for his talk, "The Paradox of Wearables - More Receptive, But More Limited". Chris spoke about how the key to success in overcoming this paradox with wearables is complete integration with the larger digital strategy."Brands and creatives will be forced to blur the lines between design and technology to develop ads that not only fit their medium, but link up in an effective way to every other channel" Learn more here: www.ironsrc.com Follow us on Twitter: @ironSource Chris Cunningham is the Head of US Mobile and Global Brand Partnerships at ironSource. Follow him on Twitter @C2cunningham.

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