ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.

1. Mother of Mobile Supply

2. ironSource is a global technology powerhouse that
provides solutions for data-driven app discovery,
distribution & management.
Powering more than 6M installations a day and reaching over 800 million
people a month globally across all major platforms, the solution uses
advanced segmentation and targeting algorithms to provide the right
content to the right users when they are most engaged.
SEP. 2010
ESTABLISHED
7.5B+
INSTALLATIONS TO DATE
700
EMPLOYEES
365
R&D EMPLOYEES
80K+
Partnered Apps
800M
People Reached Each Month
4,200
Apps Installed Every Minute
with the ironSource Platform
150B
Registered & Analyzed Data
Events Every Month
Beijing CHINA Shanghai CHINA Bangalore INDIATel-Aviv ISRAEL
Shenzhen CHINA London UKNew York USASan Francisco USA
About ironSource

3. Global Reach
Global Presence
Global Monthly Installs
72M
US
10.2M
UK
14.3M
DE
12M
FR
1M
CH
4.7M
CA
3.6M
ID
4.5M
TR
5.2M
IN
2.5M
AU
13M
BR
2.3M
JP
4.3M
MX
1.3M
SA
1.3M
SE
5.3M
ES
1.2M
PH
1.5M
AR
4.8M
IT
500K
TW
2M
MY
2M
KR
12.4M
RU
3.6M
VN
Beijing CHINA Shanghai CHINA Bangalore INDIATel-Aviv ISRAEL
Shenzhen CHINA London UKNew York USASan Francisco USA
Seoul SOUTH KOREA
Tokyo JAPAN

4. #5
In Tune’s Top 25 Mobile Partners List
Top 5
In Appsflyer’s Performance Index
In the press

5. Direct Partnerships Mobile Platforms Social & Search
OEMs & Carriers SSPs
App Developers Exchanges
Mobile Websites Mobile Networks
Our Distribution Channels

6. Global Expertise
We specialise in helping companies who are dominant in their own markets become leaders in
others. With our international reach you’ll be able to connect with millions of people in the most
exciting markets for your product.
Transparency Enjoy the peace of mind of a brand-safe environment and complete transparency. You’ll know
exactly where your ads are being placed and to whom with in-depth reporting in real-time.
Scale
With 800 million people reached every month and 4,200 apps installed every minute, our
platform is built for scale.
Custom Solutions Whatever the KPI, our platform can deliver, with a range of possible campaigns designed to
meet different metrics.
Audience Data Combining proprietary first party data with external data sources allows us to build in-depth
profiles on potential customers. Choose the audience you want to reach and we’ll connect you.
Creative Innovation The design team builds brand value through ads that not only fit with the look and feel of their
environment, but deliver powerful experiences which appeal to users.
ironSource Value Proposition

7. 80K
Apps
15K
Developers
700+
Direct Advertisers
Mediation Platform
● User Data ● Ad Units
Reward-Based Units Display-Based Units
Rewarded Video Native Display
Offerwall Video Interstitial
Display Interstitial
Your App
Full-Stack Monetization Solution

8. Mobile Mediation
Mobile ad mediation leverages sophisticated technology
to organize disparate demand sources in one centralized
platform, enabling developers to access, optimize and
manage multiple ad networks to drive maximum revenue.
Mobile mediation offers developers one powerful platform -
bringing together the best, highest-paying demand for their
inventory.

9. SSP - Product Architecture
How Mediation Works
1.
The user hits play, the ad
request is initiated.
2.
The mediation platform receives the
user’s parameters and approaches
the marketplace for
the highest bidder.
3.
All demand partners bid on the
Impression.
4.
The best performing offer is chosen
and sent to the client in real-time.
User Data
Optimal Ad
Premium SDK’s
Server-to-Server
Programmatic
● Preferred
● PMP
● Open-RTB
1
4
3
2
● User Data ● Ad Units
B Test
A Test

10. SSP - Product Architecture
Device ironSource SDK Optimization Engine Select Demand Partners
User Parameters
Optimal Ad
● User Data ● Ad Units
How Mediation Works
1.
The user hits play, the ad
request is initiated.
2.
The mediation platform receives the
user’s parameters and approaches
the marketplace for
the highest bidder.
3.
All demand partners bid on the
Impression.
4.
The best performing offer is chosen
and sent to the client in real-time.
1
2
3
4

11. How ironSource’s SSP works
ironSource Video Player ironSource SDK Optimization Engine Select Demand Partners
User Parameters
Optimal Ad
● User Data ● Ad Units

12. Mobile
Mediation
Key Benefits
✔ Integrate quickly with one lightweight SDK
✔ Plug in multiple ad networks with zero integration
✔ Centralize and optimize demand sources in one platform
✔ Proprietary optimization engine automatically optimizes all
demand sources according to:
● Response time
● Fill rate
● eCPM
✔ This optimization technology results in 20-40% lift in
overall revenue compared to manual waterfalls
✔ Most mature mediation platform for rewarded video
in the industry
✔ Market-first “Smart-loading” technology ensures low
memory consumption and stable user experience

13. Mobile Mediation
Fully integrated with
all leading demand
partners, with total
control in the hands
of the developer

14. Mobile Mediation
Automatic real-time
optimization of all
demand sources,
and powerful custom
Controls to create
your own deals with
networks for premium performance.

15. Client-Side Integrated Ad Networks Server-Side Integrated Ad Networks
HYPER MX
FACEBOOK
ADCOLONY
MOBILECORE
UNITY ADS
ADMOB
APPLOVIN
FLURRY
MEDIA BRIX
CHARTBOOST
NATIVE X
VUNGLE
INMOBI TAPJOY
YUME
BRIGHTROLL
RUBICON PROJECT
TREMOR VIDEO MDOTM
SPOTXCHANGE

16. Reward-Based
Monetization
Rewarded ads enable a win-win-win situation for
advertisers, users and publishers, granting users access
to premium content or in-app currency in exchange for
interacting with an ad.

17. Distribution Channel: Reward-Based Units
Rewarded Video
Rewarded video enables a win-win-win situation for
advertisers, users and publishers, granting users
access to premium content or in-app currency in
exchange for watching a high-quality video.
WATCH THIS VIDEO TO EARN 10 COINS

18. $10 - $50
Average Global eCPM
Best Match Categories for Offerwall
● Great experience for users
● Provides value to the user in the form of in-app currency or premium content
● High-engagement ad format
● High eCPMs from premium demand partners
● Supports F2P games by embedding ad interaction into game economy
Tools
Music & Video
Personalization
Games
Communication
Lifestyle
Rewarded Video - Product Highlights

19. 1. User uses an app 2. User is offered a video to watch
3. User watches the video 4. User receives their reward
Rewarded Video - User Flow

20. Supply Inventory - Developers
Video Distribution
An established player in the video advertising ecosystem, ironSource has
one of the largest SSPs for app developers in the industry. We offer massive
scale at 1B monthly mobile and desktop impressions worldwide, along with
unique placements that are perfect for video brand KPIs.
50,000
Mobile Video Views Every Minute

21. Developer Partners
BAIDU CHEETAH MOBILE AVAST YAHOO TWITTER
TANGO MAIL.RU KING MACHINE ZONE KABAM
ETERMAX ZYNGA SCOPLEY TAPPS GAMES SEGA
EBAY OLX FLIPKART LETGO AMAZON

22. Creative Edge

23. This type of added value has significant potential for
partners who are unable to act quickly and have
multiple internal layers for creative access. Additionally,
a large amount of creative can be churned out quickly in
order to leverage various internal campaign A/B testing
tools
ironSource utilized its internal design studio to create an array of unique
ad units, including immersive videos.
The Creative Edge

24. Interactive Video

25. Video - Creative Services
Twitter
Engaged Professionals
Twitter
Social Connector
Upopa
Hopeless 2
Sega
Puzzle and Glory
eBay
Close 5
Facebook
Connect with your friends

26. Client Gallery

27. Developer Partners
BAIDU CHEETAH MOBILE AVAST YAHOO TWITTER
TANGO MAIL.RU KING MACHINE ZONE KABAM
ETERMAX ZYNGA SCOPLEY TAPPS GAMES SEGA
EBAY OLX FLIPKART LETGO AMAZON

28. GSNPLAYDOTS EA ZYNGA BIG FISH
HIPSTER WHALE MIGHTY GAMES GOGII GAMES ZEPTOLABS 99GAMES
KONGREGATE CHERRYPICK GAMES GAMEHOUSE PIXEL TOYS MOBILITYWARE
BANDAI-NAMCO ATARI SERIOUSLY ZENTERTAIN PLAYDEMIC
Select Publishers

29. TwoDots depended on ironSource’s algorithm to optimize
revenue for them, as opposed to manually updating a
waterfall of their own and incorporating multiple SDKs.
Big Fish Games chose ironSource as the superior mediation
platform after trying to build their own internally. After
implementing rewarded video ads through ironSource’s
mediation platform, Big Fish saw an immediate, double-digit
increase in gross revenue.
Client Testimonials

30. Case Studies

31. Facebook
CREATIVES
CREATIVE TYPE
Rewarded Video
Display Ads
REVENUE GEOS
IN $1,533,130
BR $520,303
JP $505,625
MX $391,340
VN $380,358
+ 97.8%
Increase in registrations
in localized version
Case Study

32. Machine Zone
CREATIVES REVENUE
CREATIVE TYPE
Playable Ad
Rewarded Video
Display Ads
Case Study

33. Uber
CREATIVES REVENUE
CREATIVE TYPE
Rewarded Video
Display Ads
Case Study

34. BitMango
Link to Demo
CREATIVES REVENUE
CREATIVE TYPE
Playable Ad
Rewarded Video
Display Ads
Case Study

35. King
Link to Demo
Playable Ad
launch
CREATIVES REVENUE
CREATIVE TYPE
Playable Ad
Rewarded Video
Display Ads
Case Study

36. A leading utility app wanted to take advantage of its English-speaking audience by
monetizing with high quality video ads on specific pages within the app experience.
The Solution
The utility app publisher tapped into ironSource’s top tier video supply with a simple
JS tag integration into the publisher SDK.
Results
● Within weeks, the publisher’s eCPM outperformed their previous
display eCPM.
● ironSource scaled the publisher’s daily impressions from 100K to 2-3M
within 2 months
● The publisher has since expanded its partnership with ironSource to cover
more placements and apps
Case study - leading utility app

37. Helping Connatix increase
revenue and user
engagement
Using the StreamRail API, Connatix created a unique ad format,
which turned the video player into a dynamic interstitial ad with
highly engaging features.
The unique ad format performs incredibly well, seeing significantly
higher levels of user engagement compared to standard video
interstitial ads.
14% 21%
Revenue Increase User
Engagement
Client Success Story

38. A leading auto brand partnered
with ironSource to strengthen
their brand in India
Using premium direct inventory, high-impact video ad units, and by filtering
supply sources using IAS, ironSource succeeded in increasing brand
awareness with males 18 - 45
82%(KPI: 70%) 80%(KPI: 50%)
View Through Tate Viewability
(according to IAB standards)
2.88%(KPI: 1%)
Click Through Rate
Client Success Story

39. The leading energy drink company
wanted to get an uplift to the brand in
the US
In order to find the best-converting users, the team at ironSource targeted a
set of SDK publishers that met the client’s demographic criteria, and used our
advanced geo targeting to make sure only NY residences were targeted.
We continuously optimized the traffic sources based on granular insights
and real-time analytics.
ironSource limited the exposure to interstitial inventory.
82% 1.2%
Accuracy Click-Through Rate
Client Success Story

40. Thank You