Learn how ironSource Aura, the world’s first smart content recommendation platform, can turn any device – whether it’s a smartphone, laptop or smart TV – from a static machine into a dynamic, responsive channel that builds an ongoing relationship with your customers.

1. Untapped Mobile Supply

2. Trusted by leading Carriers, Manufacturers, and App Developers
LG
SPRINT
TELUS
T-MOBILE
MTC
ASUS
HUAWEI
ORANGE
WIKO
SNAPCHAT
UBER
AMAZON
HULU
SYMANTEC
KING
TELEFONICA HTC MOTOROLA BOOKING.COM EBAY FIREFOX
Device Manufacturers and Carriers App Advertisers
DROPBOX
NETFLIX
WISH

3. ironSource in numbers
80K+
Partnered Apps
800M
People Reached Each Month
4,200
Apps Installed Every Minute
with the ironSource Platform
150B
Registered & Analyzed Data
Events Every Month
Beijing CHINA Shanghai CHINA Bangalore INDIATel-Aviv ISRAEL
Berlin DE London UKNew York USASan Francisco USA
SEP. 2010
ESTABLISHED
10B+
INSTALLATIONS TO DATE
750
EMPLOYEES
365
R&D EMPLOYEES

4. The Aura Solution
Turning Customers into Active Users
ironSource Confidential

5. ironSource Aura is deeply integrated into a user's mobile experience. Utilize Aura to reach millions of users through
new promotional channels, including Onboarding (OOBE), Smart Notifications and Dynamic Preload.
Promote your app to targeted users, across devices and at scale
Targeted NotificationsOnboarding/OOBE Smart Preload

6. Onboarding
Experience

7. Big App Icon + DescriptionApp Icon Only Full Screen Offer (FSO)
Cards Layouts

8. Video Example
First Funnel OOBE OOBE with Fullscreen Offer

9. Post Onboarding
Experience

10. Smart Notifications
Use notifications to provide value,
not push advertising
ironSource Aura can utilize non-personally identifiable device
information to create app recommendations that are delivered
to the user at exactly the point where they will need them most.
For example, ironSource Aura can recommend a user to install
a cloud storage app such as DropBox based on remaining storage
space.

11. Personalized App
Recommendations
ironSource Aura can provide targeted
app recommendations based on a wide
range of triggers, such as low device
storage or user profiles.
Users will receive relevant app
recommendations when they need
them the most.
Trigger:

12. Trigger:
Personalized App
Recommendations
ironSource Aura can provide targeted
app recommendations based on a wide
range of triggers, such as low device
storage or user profiles.
Users will receive relevant app
recommendations when they need
them the most.

13. Audiences and mobile moments
Device information
- Model
- OS Version
- Device Language
Location
- Country
- City
Installed apps
app install history
Time
Predefined scheduling
Apps
- App Install
- App uninstall
Device status
- Low storage
- Low battery
App usage
Based on app launch events
User engagement
- Received campaigns
- Responsiveness to campaigns
Predictive models
- Churn probability
Third party data
- Custom user attributes
Device peripherals usage
- Connect charger
- Connect earphones
Location
- City change
- Country change
- Geo fencing
- Roaming
Sim card change
Audiences Triggers

14. Smart, Dynamic Preload

15. ironSource Aura is deeply integrated into a user's mobile experience. Utilize Aura to reach millions of users through
new promotional channels, including Onboarding (OOBE), Smart Notifications and Dynamic Preload.
Promote your app to targeted users, across devices and at scale
Smart, Dynamic Preload Smart Notifications

16. Dynamic Preload Description + Banner
Description of Process

17. ironSource Aura
Case Studies

18. Shopping App - OOBE & Preload Performance Data
The App Leading e-commerce app
The Goal CPI Campaign to drive users who will make their first
purchase on the app
Our Solution ironSource utilized unique relationships with leading
mobile carriers globally to preload the app and
re-engage with users through smart notifications.
The Result
20KInstalls Daily US + EMEA
250%ROAS After 30 Days

19. Hotel Booking App Case Study
4.5x
Growth In Downloads Q1 17-> Q3 17
4%
Downloads -> Booking CVR
900K
Total Downloads Jan 2017 - Oct 2107
60%
Launch rate improvement with notifications
Results
Through its direct relationship with over 25 global OEMs & Carriers ironSource was able to
deliver high quality traffic at scale while working purely on performance basis.
We managed to more than quadruple download volumes in specific target markets in a course of 10
months while maintaining an higher than average install -> booking CVR for the respective traffic
sources. The use of contextual notification increased the average launch rate from 30% to 50%.

20. Casual Game- Preload & Engage Performance Data
Vs. ROI target
Day 14 Day 30
95%
110%
4K
Devices Reached Daily US
30% 30%
Immediate Launch Contribution of First
Engagement (Launches)
39% 10% 45%
Total Launches After Contribution of Total Launch Rate
First Launch second Engagement
(Launches)

21. 7K - 9K
Installs Daily
20 30%
GEOs Covered Install -> Postback
Retention Rates
Photo Editing app - OOBE & Preload Performance Data
Placement D2 D7 D14
OOBE 45% 34% 30%
Preload 22% 15% 10%

22. Thank You