While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. ironSource VP Media Oren Cohen covered the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how to implement CPE in your app marketing campaigns. Learn more at www.ironsrc.com Follow us on Twitter @ironSource!