10 New Ways to Get Value from ion in 2017
Audrey Ross, Director of Customer Engagement, Shares 10 Fresh, New Ways to Get Even More Value from ion interactive in 2017! 2017 promises to be a banner year for interactive experiences. Start your year off right with the latest and greatest ways you can use the ion platform for engaging digital experiences. Audrey spotlights new Quick Starts you can use for everything from account-based marketing to good ol’ landing pages. She takes you through easy ways to get more value and mileage from your content through testing and embedding in external sites. And, you get new tips and tricks for tapping into ion support and resources to help you get the job done. Top 10 Includes: 1. Content Testing in ion 2. Easy Quick Starts 3. 2017 Landing Pages 4. Creating Content “Stories” 5. Finding the Perfect Quick Start 6. Interactive Video! 7. Account Based Marketing Quick Start 8. Modern “Forms” (MadLib, Progressive) 9. Embedding ion in Your Site 10. In-Platform Chat Support BONUS: Sales Enablement!
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10 New Ways to Get Value from ion in 2017
- 1. 10 New Ways to Get Value from ion in 2017
- 2. Welcome Audrey Ross Director of Customer Engagement Shaun Williams Marketing Manager
- 4. 1. Testing Your Content 2. Easy Quick Starts! 3. Landing Pages 4. Creating Content Stories 5. Finding your Perfect Quick Start 6. Interactive Video 7. Account Based Marketing 8. Modern Forms 9. Embed Your ion Content 10. In-platform Chat What We’ll Cover
- 6. Testing Your Content 1 • A/B tests: Not just for landing pages and site testing! • Start with high-value and high- volume pieces • Test the entry into the content • If lead gen, test the gate (or absence of the gate!)
- 7. To Gate or Not To Gate? Gated Experience Ungated Experience
- 9. Easy Quick Starts All customers have them, any customer can use No training needed - just save, publish, and launch! With ready content, can be launched in < 1 hour
- 10. Easy Quick Starts Easy Assessment
- 11. Easy Quick Starts Easy Quiz
- 12. Landing Pages 3
- 13. Landing Pages Sears Landing Page
- 14. Landing Pages Total Protect Home Warranty Landing Page
- 17. Finding your Perfect Quick Start
- 18. Finding Your Perfect QuickStart 1. Go to ion website 2. Find template gallery, under Examples 3. Explore Easy as 1-2-3
- 20. “In 2015, videos grew in consumption the most, among all content types. Many are predicting that video will compose 70% of all internet traffic, by 2017.” Online video is the fastest growing content marketing trend: ~ Neil Patel
- 21. 43 percent of consumers want to see more video from brands. 43%
- 22. Video = ROI A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts. 85%
- 23. According to HubSpot research. Video was followed by social media posts, news articles and research content. “…the content that has the best chance to keep the audience’s attention is video, due to its interactive nature.” Video Is Being Consumed
- 24. Video Decision Tree ion Quick Start - Video Decision Tree
- 27. Quick Starts Quick Pitch for Accounts Based Marketers
- 28. Quick Starts Online Sales Presentation
- 29. Modern Forms
- 30. Quick Starts Landing Page with Mad Lib Form
- 31. Quick Starts Slide-in Right Form
- 32. Progressive Profiling New User Return User ID
- 33. Embed Your ion Content
- 34. Embedded Customer Experience FPL Embedded Calculator
- 35. Embedded Experience Embedded Savings Calculator
- 36. Embedded Experience Embedded Resource Library
- 37. In-Platform Chat
- 39. In-Platform Chat Click on the chat icon
- 43. Quick Starts ion Quick Start - Quick Pitch for Accounts Based Marketers
- 44. Sales Enablement ion Quick Start - Online Sales Presentation
- 45. Sales Enablement ion Quick Start - Sales Asset Matcher