The newest content marketing trends 2021.

1. NEWEST CONTENT
MARKETING
TRENDS 2021
BY JACQUELINE JENNER

2. NEWEST CONTENT
MARKETING TRENDS
OutBrain released a recent
article discussing the newest
content marketing trends in
2021.
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3. LETS DISCUSS HOW COVID-19 HAS SHIFTED
THETIDES INTODAY’S MARKETINGTRENDS.
In the year 2020, digital content exploded
because this was the only way a business
could engage and contact, and inform their
consumers.
Company’s realized how important it was to
be able to adapt in extraordinary times in a
timely manner and engage and relate with
their target demographic.
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4. TREND #1 –VIDEO CONTENT
VIDEO CONTENT ONTHE RISE
Video content has been on the rise for a while
now. Video content is predicted to amount to a
whopping 82% of all internet traffic according
to Cisco’s Annual Internet Report.
IMPORTANCE OFVIDEO
CONTENT
Video content should be at the forefront of
your 2021 marketing plan. 54% of consumers
would like to see more video content from
their brands according to Hubspot survey.
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5. TREND #2: PERSONALIZING CONTENT
PERSONALIZE CONTENT FOR
THE CONSUMER
This concept has been around for a long time.
The goal is to drive repeat sales, educate our
target audience, and build trust with the
consumer. If you want to do these things, you
have to really personalize their engagement
experience with your brand. This goes beyond
just typing their name in an email.
Personalizing in 2021 is like never before. We
now have artificial intelligence that will tell us
exactly what will attract the consumers eye. This
allows us to achieve hyper-personalization in the
digital content world.
Al-driven software is a powerful artificial
intelligence that fuels content creation, supplies
relevant data and sourcing info with references.
These artificial intelligence’s will only become
more accurate and powerful overtime as they
continue to collect data and analyze it.
HOW CAN I PERSONALIZE
CONTENTTO DRIVE MORE
SALES?
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6. TREND #3- CHATBOTS &
ARTIFICIAL
INTELLIGENCE
Chatbots are AI are set up to change the
way we communicate with our global
audience.
AI will continue to help creators build
higher-quality content.
Chatbots are becoming smarter and
smarter. They will specifically be used to
inform the consumer and support
marketing campaigns.
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7. TREND#4: AUGMENTED REALITYTO
CONTEXTUALIZE MARKETING
Augmented reality is a powerful inbound
marketing tool.
Content creators have combined the two to
create a better interactive experience for
the consumer.
This has proven to boost company’s
ecommerce sales.
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8. TREND #5: OPTIMIZINGYOUR CONTENT STRATEGYVOICE
SEARCH
VOICE SEARCHTREND
More than a quarter of the population is using
voice search on their mobile device according to
Microsoft. Instead of just integrating phrase keywords, the
OutBrain article encourages its readers to use
more conversational queries such as “how to
make the best lasagna” (OutBrain 1).
HOWTO OPTIMIZEYOURVOICE
SEARCH
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9. THANKYOU!
GRIFFITH_JACQUELINE@YMAIL.COM
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