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InMobi_Infographic on The role of mobile and it's influence on back to school shopping USA

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As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.

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InMobi_Infographic on The role of mobile and it's influence on back to school shopping USA

  1. 1. BTS Consumer Shopping Trends for 2015 Top Channels for BTS Shopping in 2015 How Consumers Use Smartphones for BTS Shopping Back to School (BTS) Shopping Goes Mobile in the U.S STORE $ 25% Plan to spend much more during BTS than during Holiday season 58% Plan to spend at-least $100 more on BTS this year compared to last year 62% Begin shopping 3+ weeks before school starts 20% Plan to shop at Discount retailers,the top BTS shopping destination 70% Plan to buy school supplies How Mobile Ads Influence BTS Shoppers expect to discover the best deals expect to switch brands expect to discover something new expect to purchase on mobile expect help finding something nearby 54% 51% 51% 48% 39% Source: The Role of Mobile & its Influence on Back to School Shopping , USA, N=250 respondents Laptop/PC 12% Mobile/Smartphone 22% Connected Device 5% In-Store Other 4% 46% Tablet 11% Special deals & promotions 67% Store Hours & Directions 58% Product information 58% Ads with new products/services 59% Ads with product information 59% Ads targeted to BTS searches 58% Insights August 2015 Mobile Content Consumers Value While Researching Products Mobile Ad Content Consumers Value While Shopping Use apps to research and compare prices 68% Purchase products 63% Look up store information ( location, store hours, directions, etc.) 59% How Consumers Use Smartphones While In Store Compare products and prices 38% Send pictures to family/friends for advice 36% Look for offers and mobile coupons 36% www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
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As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.

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