As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.

1. BTS Consumer Shopping Trends for 2015
Top Channels for BTS Shopping in 2015
How Consumers Use Smartphones for BTS Shopping
Back to School
(BTS) Shopping
Goes Mobile
in the U.S
STORE
$
25%
Plan to spend much
more during BTS than
during Holiday season
58%
Plan to spend at-least
$100 more on BTS this
year compared to last year
62%
Begin shopping
3+ weeks before
school starts
20%
Plan to shop at Discount
retailers,the top BTS
shopping destination
70%
Plan to buy
school supplies
How Mobile Ads Influence BTS Shoppers
expect to discover
the best deals
expect to
switch brands
expect to discover
something new
expect to
purchase
on mobile
expect help finding
something nearby
54%
51%
51%
48%
39%
Source: The Role of Mobile & its Influence on Back to School Shopping , USA, N=250 respondents
Laptop/PC
12%
Mobile/Smartphone
22%
Connected Device
5%
In-Store
Other
4%
46%
Tablet
11%
Special deals
& promotions
67%
Store Hours
& Directions
58%
Product
information
58%
Ads with new
products/services
59%
Ads with product
information
59%
Ads targeted
to BTS searches
58%
Insights August 2015
Mobile Content Consumers Value While Researching Products
Mobile Ad Content Consumers Value While Shopping
Use apps to research
and compare prices
68%
Purchase
products
63%
Look up
store information
( location, store hours, directions, etc.)
59%
How Consumers Use Smartphones While In Store
Compare products
and prices
38%
Send pictures to
family/friends
for advice
36%
Look for
offers and
mobile coupons
36%
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi