Tips how to illustrate customer segments, various client profiles. (source: https://www.infodiagram.com/diagrams/customer_profile_formal_silhouettes_ppt_clipart.html ) Visualizing client groups by age, RFM segmentation, by customer value, purchase recency, frequency or monetary. Example data visualizations using different icons, colors and client labels.

1. Customer Segments

2. How to present
various client types?

3. Use visual representation
of a client groups
and customer profiles.
How to present
various client types?

4. Use visual representation
of a client groups
and customer profiles.
Some examples…
How to present
various client types?
Just apply various
icons, colors, labels

5. Customer segmentation by age

6. Customer segmentation by age
Children

7. Customer segmentation by age
Children Teenagers

8. Customer segmentation by age
Children Teenagers
Adults

9. Customer segmentation by age
Children Teenagers
Adults Seniors

10. Customer segmentation by age
Children Teenagers
Adults Seniors

11. Customer segmentation by age & interests

12. Customer segmentation by age & interests
SportMusic Movies

13. This is a part of presentation
resources we create
with our contributors.

14. This is a part of presentation
resources we create
with our contributors.
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15. This is a part of presentation
resources we create
with our contributors.
See more examples…
Check more presentation resources.
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16. Customer segmentation
by importance

17. Group clients by importance
VIP VIP

18. Group clients by importance
VIP VIP Gold Gold

19. Group clients by importance
VIP VIP Gold Gold Silver Silver

20. Group clients by importance
VIP VIP Gold Gold Silver Silver
X… Y…

21. Assign other values you use
recency, frequency, monetary value

22. By client recency
2+ months 2-8 weeks Last week

23. By purchase frequency
2+ months 2-8 weeks Last week

24. By monetary - client wealth or purchase value
< $10k < $10k > $10k > $10k

25. Data visualization examples

26. Example:
Average Number of text messages per month
3500
1800
900
700
400
150 50
13-17 18-24 25-34 35-44 45-54 55-64 65+
560
810
Male Female
Source: Exemplarydat a, editable chart

27. Example:
Men & Women e-market share
Women
85%
Men
15%
“Studiesshow, that
women buy or
influence expenses
now more than
ever. 85% of
purchase decisions
is made by
women.”

28. Example:
Monthly Data Usage by Age (MB)
90
200
250
180
120
60
25
300
500
380
400
220
120
70
13-17 18-24 25-34 35-44 45-54 55-64 65+
Q3, 2010 Q3, 2011
Source: Exemplary data,editablechart

29. Make your presentations visually engaging.
Add icon symbols, use color coding.

30. Make your presentations visually engaging.
Add icon symbols, use color coding.

31. Make your presentations visually engaging.
Add icon symbols, use color coding.
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