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Talking about your company’s
marketing mix?
Talking about your company’s
marketing mix?
Make it ENGAGING
for your audience!
How?
Begin with introduction
Marketing Mix is a set of elements that need
to be determined by a company to promote its
brand or product effectively.
Marketing mix in a basic version consists of:
• product
• price
• place
• promotion
Begin with introduction
Product
• quality
• features
Place
• distribution channels
• locations
Promotion
• merchandising
• PR
Price
• discounts
• retail price
Not very attractive slide, right?
Product
• quality
• features
Place
• distribution
channels
• locations
Promotion
• merchandising
• PR
Price
• discounts
• retail price
Change it into more attractive diagram
Product
• quality
• features
Place
• distribution
channels
• locations
Promotion
• merchandising
• PR
Price
• discounts
• retail price
Add picture symbols for better mental association
Don’t limit yourself by using standard diagrams
Product
Place
Price
Promotion
Don’t limit yourself by using standard diagrams
Get creative!
PromotionProduct PlacePrice
Don’t limit yourself by using standard diagrams
Get creative!
After showing overview – go into details
Product decisions include:
• brand name
• design
• quality
• accessories
After showing overview – go into details
Price decisions include:
• price flexibility
• suggested retail price
• discounts
• pricing strategy
After showing overview – go into details
Place decisions include:
• distribution channels
• logistics
• transportation
• centers of distribution
After showing overview – go into details
Promotion decisions include:
• marketing strategy
• budget for marketing
• sales force
• social media usage
Make your marketing mix presentation nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Make your marketing mix presentation nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Make your marketing mix presentation nice to look at!
Use strong colorful diagrams & symbols
to rock your presentation.
Download these slides
at infoDiagram.com
(click to open)
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How to present marketing mix