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A PRESENTATION ON BCG AND
GE/MCKINSEY MATRIX
By-:
SAEED INAMDAR
SHASHANK SHETTY
WHY WE USE BCG AND GE
MATRIX?
 The BCG and GE have proven over the years to
be useful tools in order to assess the strength of
a company’s portfolio of products relative to the
attractiveness of the market they inhabit.
 They can be used internally as a strategy tool.
 Externally as a competitive intelligence
technique, with their strength lying in their ease
of use and interpretation.
The Best War Tactics
BCG MATRIX-Background
 BCG(Boston Consultancy
Group),developed by Bruce Henderson in
1970.
 BCG is also referred to as “The Growth-Share
Matrix”.
 It is mainly used for multi-product companies.
 It is used as a portfolio planning and analysis
tool for strategy development.
BCG Positions Throughout The
Product Lifecycle
BCG-MATRIX
Bcg and ge matrix ppt
LIMITATIONS OF BCG MATRIX
 BCG uses only two dimensions that is relative
market share and market growth rate.
 High market share is not only the success
factor.
 It was not considered as flexible enough to
include all the broader issues that the
company was facing.
GE/McKinsey Matrix
 The GE/McKinsey Matrix was developed
jointly by McKinsey and General Electric in
1970s.
 It is also popular as “Directional Policy
Matrix”.
 It helps in better strategic decision making
and better understanding.
 It helps in better resource allocation.
GE Over BCG
 MARKET ATTRACTIVENESS replaces Market
growth
 BUSINESS UNIT STRENGTH replaces Market share
 BCG Matrix is used for the product analysis while
GE Matrix is used by the Business Strategic
Units(BSU’s)
MARKET ATTRACTIVENESS
 Annual market growth rate
 Overall market size
 Historical profit margin
 Current size of market
 Market structure
 Market rivalry
 Demand Variability
 Global opportunities
BUSINESS UNIT STRENGTH
 Current market share
 Brand image
 Production Capacity
 Corporate image
 Profit Margins relative to competitors
 R & D performance
 Promotional effectiveness
ZONES OF GE MATRIX
Bcg and ge matrix ppt
Bcg and ge matrix ppt
EXAMPLE OF MARUTI
SUZUKI’S GE AND BCG
MATRIX
Bcg and ge matrix ppt
Bcg and ge matrix ppt
Bcg and ge matrix ppt
Bcg and ge matrix ppt

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Bcg and ge matrix ppt

  • 1. A PRESENTATION ON BCG AND GE/MCKINSEY MATRIX By-: SAEED INAMDAR SHASHANK SHETTY
  • 2. WHY WE USE BCG AND GE MATRIX?  The BCG and GE have proven over the years to be useful tools in order to assess the strength of a company’s portfolio of products relative to the attractiveness of the market they inhabit.  They can be used internally as a strategy tool.  Externally as a competitive intelligence technique, with their strength lying in their ease of use and interpretation.
  • 3. The Best War Tactics
  • 4. BCG MATRIX-Background  BCG(Boston Consultancy Group),developed by Bruce Henderson in 1970.  BCG is also referred to as “The Growth-Share Matrix”.  It is mainly used for multi-product companies.  It is used as a portfolio planning and analysis tool for strategy development.
  • 5. BCG Positions Throughout The Product Lifecycle
  • 8. LIMITATIONS OF BCG MATRIX  BCG uses only two dimensions that is relative market share and market growth rate.  High market share is not only the success factor.  It was not considered as flexible enough to include all the broader issues that the company was facing.
  • 9. GE/McKinsey Matrix  The GE/McKinsey Matrix was developed jointly by McKinsey and General Electric in 1970s.  It is also popular as “Directional Policy Matrix”.  It helps in better strategic decision making and better understanding.  It helps in better resource allocation.
  • 10. GE Over BCG  MARKET ATTRACTIVENESS replaces Market growth  BUSINESS UNIT STRENGTH replaces Market share  BCG Matrix is used for the product analysis while GE Matrix is used by the Business Strategic Units(BSU’s)
  • 11. MARKET ATTRACTIVENESS  Annual market growth rate  Overall market size  Historical profit margin  Current size of market  Market structure  Market rivalry  Demand Variability  Global opportunities
  • 12. BUSINESS UNIT STRENGTH  Current market share  Brand image  Production Capacity  Corporate image  Profit Margins relative to competitors  R & D performance  Promotional effectiveness
  • 13. ZONES OF GE MATRIX
  • 16. EXAMPLE OF MARUTI SUZUKI’S GE AND BCG MATRIX