1. WOMEN'S LIFE
STAGES
INSIGHTSKatie Ford
EVP, Managing Director
Starcom MediaVest
Group
Jill Griffin
SVP, Branded Content &
Storytelling
Starcom MediaVest Group /

2. 13 25 35 45 50+

3. From millenials to boomers
Nesters “the Silent
Generation”
1926-42
Boomers
1943-60
Gen X
1961-80
Millenials “Gen Y”
1980-2000
Children of the
depression
Little cynicism because
they never hoped for
much
Summer of love
Yuppies
Postponement of retirement
First email generation
Will earn less than their parents
Came of age post 9/11
Unemployed
Want to save then lead the world

4. MILLENIALS
GENX

5. Cultural Insights
lead to
Compelling
Experiences

6. POWERED BY PEOPLE
8countries 1200people 24/7

7. RECOGNIZE THE ME
BEHIND THE MOM

8. SHE APPROACHES
MOTHERHOOD IN BETA

9. HAPPY HOUR
HAS GONE DIGITAL

10. Personalized for Her as a Woman and a
Mom

12. Personalization is key: The
content fits a mom’s stage in life
and the life stages of her child.
Creation of a
new business
model

13. Less than 1 year
we are #1 in
engagement AND
launched
Hispanic
extensions with
the creation of
latinamom.me
as a channel
within the
general market
site