Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015. Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands. 12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services. Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers. This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.

1. SOCIAL MEDIA ENGAGEMENT
INDIAN vs GLOBAL BRANDS
A Study by:

2. Story told by IDEATELABS
1 / 4
INTERNET USERS
1 / 100
TABLET USERS
1 / 9
MOBILE INTERNET USERS
1 / 9
SOCIAL MEDIA USERS
Source: BI Intelligence, IAMAI, Neilsen
Figures as on December 2014
1,300,000,000
TOTAL POPULATION

3. Story told by IDEATELABS
18 Million31 Million112 Million
Source: Respective Sources
Top 3 Social Networks in India

4. Story told by IDEATELABS Source: Facebook
Facebook in India
112 Million 99 Million 45 Million
Monthly Active Mobile Monthly Active Mobile Everyday

5. Story told by IDEATELABS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
4H 54M 2H 36M
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Source: GlobalWebIndex Wave 11, WeAreSocial
2H 26M
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND ON SOCIAL MEDIA
EACH DAY

6. Story told by IDEATELABS
10%
90%
14%
86%
74%
26%
MOBILE USAGE DOMINATES SOCIAL
Desktop Mobile
2%
98%
Source: The Wall Street Journal,
8%
92%
46%
54%

7. Story told by IDEATELABS
VIDEO DOMINATES RESEARCH
Source: Forbes, MarketingProfs, Forrester
88%
more time on site with
Video spent by the
Average Internet User
marketing professionals
report that Video converts
better than any other medium
Customers more likely to
purchase a product after
watching a Video about it
70% 64%

8. Story told by IDEATELABS
VIDEO DOMINATES CONVERSIONS
Source: ReelSEO, Unbounce
0% 100%
80%
Using video on landing pages can
increase conversion by
Home Page videos are shown to
increase conversion rates by
30%
or more…

9. A REVOLUTION IN CONSUMER BEHAVIOUR

10. HOW DO INDIAN BRANDS
FARE AGAINST THEIR GLOBAL
COUNTERPARTS ON
SOCIAL MEDIA

11. Story told by IDEATELABS
METHODOLOGY

12. Story told by IDEATELABS
APPROACH
TOP 10 FAN PAGES ACROSS CATEGORIES
vsINDIA GLOBE
based on the Number of Fans on Facebook as a representative sample
ENGAGEMENT LEVELS BASED ON:
GROWTH IN
FANS
&
ENGAGEMENT
SCORES
for the Calendar Year 2014
Category Averages for Change in Fans & Engagement was
used as a comparative measure for the study.

13. Story told by IDEATELABS
INDUSTRY CATEGORIES COVERED
ELECTRONICSTRAVEL RETAIL AUTO FASHION
ENTERTAINMENTFINANCE FOOD TELCO IT
HEALTHCARE
SERVICES

14. Story told by IDEATELABS
KEY FINDINGS

15. Story told by IDEATELABS
21%
The
average
Fan
size
of
an
Indian
Brand
Page
as
compared
to
the
average
Global
Top
Brands. 3X
An
Average
Indian
Post
performs
3
times
better
than
a
Global
Post
in
terms
of
the
Engagement
with
its
audience.
270%
Engagement
on
Indian
Fan
Pages
vs
Global
Fan
Pages
97.6%
of
all
Interactions
happen
on
Posts
with
Pictures
/
Photos.
This
is
followed
by
Videos,
Status
Updates
&
finally
Links.
10%
of
all
Indian
Pages
use
Celebrity
Power
for
their
Social
Strategies
86%
Of
all
posts
in
India
are
Picture
/
Photo
Posts,
contributing
97.6%
of
all
engagement
across
brands.
4X
Indian
Fan
Pages
are
Shared
4
times
more
than
Global
Posts,
given
that
Indian
Fan
base
is
only
20%
of
the
size
of
Global
pages.
2.5X
Indian
Fan
Pages
post
2.5
times
more
than
global
brand
pages.

16. Story told by IDEATELABS
Healthcare
Travel
(Not surprising)
(Surprisingly)
People talking about it
8,294
5,735
REPRESENT
THE
LOWEST
ENGAGED
CUSTOMER
BASES
ACROSS
ALL
CATEGORIES.
Least Performing Categories

17. Story told by IDEATELABS
Engagement by Type
Virality Comments
Pictures 240 249
Pictures continue to dominate the Social landscape.
Highest Engagement per post in both categories
Videos 99 60
Lower engagement per post compared to Pic, but the
fastest growing category across all.
Links 10 18
Least Performing category, but second highest in terms of
usage by brands.
Status 17 75
Low on Virality / Shareability, but very high engagement
in terms of Responses received, second best across all.
Offers 48 17
Least used Medium in India, Surprisingly Retail vertical
does not use Offers at all. Extremely high on virality.
Average scores per post

18. Story told by IDEATELABS
UNDISPUTED King of Engagement
577 190K 1.183%
Total Posts Avg Engagement
per Post
Engagement
Score per Post

19. Story told by IDEATELABS
Scores the Highest Engagement in Content
FAMILY GENRE
4X
HIGHER THAN
INDUSTRY AVERAGE
6,961 273
Mln 10.8
Mln
Total
Posts
Total Responses
on Posts
Total
Shares
5
Total
Brands

20. Story told by IDEATELABS
MOST SHARED GENRE
3 Matrimonial Brands amongst the
TOP 10 most Shared Brands
FB Users in India seeking Companionship?
TREND?

21. Story told by IDEATELABS
MOST SOCIAL SAVVY BRAND
MAHINDRA GROUP
5 Brands in the Top 120 Pages in India

22. Story told by IDEATELABS
CELEBRITY POWER
10%
of the brands use Celebrities
clout for their Social Strategies
Average Post Engagement Scores
Lower than India Average
NOTE: does not include entertainment channels

23. Story told by IDEATELABS
FESTIVE SEASON IRONY
LOWEST
Posts by
Brands
HIGHEST
Engagement by
Customers
Oct - Dec
Period

24. Story told by IDEATELABS
TRYST WITH WEEKENDS
LOWEST
Posts by
Brands
HIGHEST
Engagement by
Customers
Sat - Sun
Period

25. India Social

26. Story told by IDEATELABS
Fans on FB
27%
Average No. of Fans per Page
January
01,
2014
-­‐
December
31,
2014
Growth over the year
5,465,020
819,472
4,424,507
2,948,967
7,777,474
2,035,032
6,415,366
4,454,566
9,137,521
764,549
430,783
1,863,319
20.36%
15.85%
32.43%
24.91%
11.49%
29.28%
24.81%
19.46%
48.33%
31.55%
17.90%
27.62%
Avg. Fans per Vertical on 31st Dec Growth over 2014

27. Story told by IDEATELABS
Fans on FB
January
01,
2014
-­‐
December
31,
2014
Page Engagement
Average PTAT as on Dates
70,143
5,735
174,316
42,743
73,083
30,837
104,243
43,396
564,154
29,551
8,294
25,609
-0.50%
15.12%
68.44%
15.75%
7.23%
7.67%
29.15%
26.31%
18.02%
60.88%
30.61%
-27.83%
Avg. PTAT per Vertical on 31st Dec Growth / Decline
over 2014

28. Story told by IDEATELABS
Fans on FB
January
01,
2014
-­‐
December
31,
2014
Content Engagement
1,226Average Posts
6,616,964Average Interactions
6,153,565 234,972 228,427
Total Likes Total Comments Total Shares
Average Statistics per Brand Page
across Top 120 Indian Brands

29. Story told by IDEATELABS
Vital Stats
January
01,
2014
-­‐
December
31,
2014
Fastest Growing Brand Pages
2
Comedy
Nights Kapil
5
Satyameva
Jayate
BY TOTAL NUMBER OF FANS ADDED IN 2014
3
Colors TV
1
Nescafe
India
4
Nat Geo
India
6
Bindass TV
7
9XM
8
Aircel India
9
Zoom TV
10
Dove

30. Story told by IDEATELABS
Vital Stats
January
01,
2014
-­‐
December
31,
2014
Top 10 Brand Pages
BASED ON AVERAGE POST ENGAGEMENT
1
Comedy
Nights Kapil
2
Nat Geo
Channel
7
Colors TV
5
Zoom TV
10
Bindass TV
4
Vicks
India
3
Gillette
India
6
Mahindra
XUV500
9
Jaguar
India
8
Mahindra
Scorpio

31. Story told by IDEATELABS
Vital Stats
January
01,
2014
-­‐
December
31,
2014
Top 10 Brand Pages
1
Microsoft
Lumia India
2
Freshers
Live
3
Shaadi.com
4
OLX.in
5
Samsung
Mobile India
6
Yepme
Shopping
7
Bharat
Matrimony
8
ICICI Bank
9
LIC India
Forever
10
Jeevan
Saathi
BASED ON VIRALITY OF CONTENT*
* Does not include Media Brand Pages

32. Story told by IDEATELABS
Vital Stats
January
01,
2014
-­‐
December
31,
2014
Top 10 Brand Pages
BASED ON VIRALITY OF CONTENT*
* Only Media Brand Pages
1
Bindass TV
2
Nat Geo
Channel
3
Zoom TV
4
AajTak
7
Colors TV
6
Comedy
Nights Kapil
8
Satyameva
Jayate
10
9XM
9
MTV
Roadies
5
MTV India

33. India Globev/s

34. Story told by IDEATELABS
India Global
Growth in Fans
India vs Globe - Year 2014

35. Story told by IDEATELABS
Growth in Fans
India vs Globe - Year 2014
Avg. No. of Fans - INDIA 3,878,048
Fan Growth across Category 27.09%
Avg. No. of Fans - GLOBAL 18,548,038
Fan Growth across Category 17.60%
Avg. PTAT - INDIA 97,675
Fan Growth across Category 24.83%
Avg. PTAT - GLOBAL 1,78,287
Fan Growth across Category 19.43%

36. Story told by IDEATELABS
India Global India Global
Electronics -0.5% 25.3% Food 29.2% 43.5%
Travel 15.1% 49.1% Services -27.8% 11.9%
Retail 68.4% 12.5% Telco 26.3% 28.9%
Auto 15.8% 5.5% Media 18.0% -32.9%
Fashion 7.2% 11.2% IT 60.9% 9.5%
Finance 7.8% 45.3% Healthcare 30.6% 22.2%
India Performs
Weaker
India Performs
Better
Engagement
India vs Globe - Year 2014

37. Story told by IDEATELABS
Post
India vs Globe - Year 2014
Post Type % share # of Post
Status 2.87% 3,367
Photo 85.64% 1,00,350
Link 7.71% 9,037
Video 3.71% 4,347
Others 0.06% 74
Post Type % share # of Post
Status 4.48% 3,149
Photo 76.89% 54,062
Link 10.11% 7,110
Video 8.40% 5,909
Others 0.11% 78
INDIA GLOBE

38. Story told by IDEATELABS
Post
India vs Globe - Year 2014
Avg. Engagement per Post 0.14% Avg. Engagement per Post 0.04%
On an Average an Indian Post is shared
more than a Global Post2.5X

39. Auto

40. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 2,948,967
Fan Growth across Category 24.91%
Auto
Avg. No. of Fans 12,485,371
Fan Growth across Category 34.23%
India vs Global FB Pages
Avg. Page Engagement Rate 1.45%
Growth in Engagement Rate 15.75%
Avg. Page Engagement Rate 1.30%
Growth in Engagement Rate 5.51%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT

41. Story told by IDEATELABS
Auto
17.9%
Average No. of Fans
572
InteractionsContentFans
Average Posts per brand
1,917,446Average Interactions per brand
1,855,498
23,015
38,933
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

42. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Auto
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,109 89.30% 18,279,142 95.33%
Video 459 8.02% 791,976 4.13%
Link 115 2.06% 89,010 0.46%
Status 36 63.00% 4,811 0.03%
Performance Owner Posts

43. Electronics

44. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 54,65,020
Fan Growth across Category 20.36%
Electronics
Avg. No. of Fans 2,42,80,033
Fan Growth across Category 13.40%
India vs Global FB Pages
Avg. Page Engagement Rate 1.28%
Growth in Engagement Rate -0.50%
Avg. Page Engagement Rate 1.00%
Growth in Engagement Rate 25.31%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT

45. Story told by IDEATELABS
Electronics
20.4%
Average No. of Fans
787
InteractionsContentFans
Average Posts per brand
4,546,524Average Interactions per brand
4,357,843
91,881
96,800
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

46. Story told by IDEATELABS
Owner Posts by Month
0
200
400
600
800
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Electronics
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 6,996 88.90% 44,079,619 96.95%
Video 524 6.70% 734,586 1.62%
Link 234 3.00% 603,091 1.33%
Status 118 1.50% 47,946 0.11%
Performance Owner Posts

47. Lifestyle

48. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 7,777,474
Fan Growth across Category 11.49%
Lifestyle
based on FANS
Avg. No. of Fans 24,193,784
Fan Growth across Category 19.13%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 0.94%
Growth in Engagement Rate 7.23%
Avg. Page Engagement Rate 0.59%
Growth in Engagement Rate 11.17%
based on ENGAGEMENT

49. Story told by IDEATELABS
Lifestyle
11.5%
Average No. of Fans
542
InteractionsContentFans
Average Posts per brand
1,405,900Average Interactions per brand
1,364,869
21,789
19,243
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

50. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Lifestyle
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,041 93.00% 12,643,283 89.90%
Video 165 3.00% 604,784 4.30%
Link 75 1.40% 778,951 5.50%
Status 139 2.60% 31,984 0.20%
Performance Owner Posts

51. Finance

52. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 2,035,032
Fan Growth across Category 29.28%
Finance
based on FANS
Avg. No. of Fans 65,78,698
Fan Growth across Category 26.03%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.52%
Growth in Engagement Rate 7.67%
Avg. Page Engagement Rate 2.77%
Growth in Engagement Rate 45.28%
based on ENGAGEMENT

53. Story told by IDEATELABS
Finance
29.3%
Average No. of Fans
491
InteractionsContentFans
Average Posts per brand
708,626Average Interactions per brand
646,629
19,918
42,079
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

54. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Finance
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 4,124 84.00% 6,530,931 92.20%
Video 481 9.80% 475,732 6.70%
Link 215 4.40% 58,588 0.80%
Status 90 1.80% 21,007 0.30%
Performance Owner Posts

55. Food

56. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 6,415,366
Fan Growth across Category 24.81%
Food
based on FANS
Avg. No. of Fans 36,966,209
Fan Growth across Category 26.03%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.62%
Growth in Engagement Rate 29.15%
Avg. Page Engagement Rate 1.57%
Growth in Engagement Rate 43.47%
based on ENGAGEMENT

57. Story told by IDEATELABS
Food
24.8%
Average No. of Fans
490
InteractionsContentFans
Average Posts per brand
818,708Average Interactions per brand
749,566
43,457
25,684
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

58. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Food
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 4,408 93.30% 6,503,288 82.20%
Video 155 3.30% 1,297,908 16.40%
Link 54 1.10% 77,699 1.00%
Status 106 2.20% 30,705 0.40%
Performance Owner Posts

59. I.T.

60. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 764,549
Fan Growth across Category 31.55%
IT
based on FANS
Avg. No. of Fans 14,543,702
Fan Growth across Category 26.03%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.62%
Growth in Engagement Rate 29.15%
Avg. Page Engagement Rate 1.57%
Growth in Engagement Rate 43.47%
based on ENGAGEMENT

61. Story told by IDEATELABS
IT
24.8%
Average No. of Fans
846
InteractionsContentFans
Average Posts per brand
112,758Average Interactions per brand
98,415
4,888
9,455
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

62. Story told by IDEATELABS
Owner Posts by Month
0
175
350
525
700
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
IT
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 4,163 61.50% 703,658 78.00%
Video 367 5.40% 91,216 10.10%
Link 2,056 30.40% 83,516 9.30%
Status 185 2.70% 23,671 2.60%
Performance Owner Posts

63. Services

64. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 1,863,319
Fan Growth across Category 27.62%
Services
based on FANS
Avg. No. of Fans 3,883,522
Fan Growth across Category 30.48%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.37%
Growth in Engagement Rate -27.83%
Avg. Page Engagement Rate 0.81%
Growth in Engagement Rate 11.85%
based on ENGAGEMENT

65. Story told by IDEATELABS
Services
27.6%
Average No. of Fans
4,436
InteractionsContentFans
Average Posts per brand
1,398,693Average Interactions per brand
1,142,558
117,430
138,705
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

66. Story told by IDEATELABS
Owner Posts by Month
0
750
1500
2250
3000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Services
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 15,192 77.50% 10,747,977 93.00%
Video 174 0.90% 85,198 0.70%
Link 2,317 11.80% 257,753 2.20%
Status 1,932 9.90% 464,393 4.05%
Performance Owner Posts

67. Telco

68. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 4,454,566
Fan Growth across Category 19.46%
Telco
based on FANS
Avg. No. of Fans 5,866,492
Fan Growth across Category 29.93%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 0.97%
Growth in Engagement Rate 26.31%
Avg. Page Engagement Rate 1.58%
Growth in Engagement Rate 28.91%
based on ENGAGEMENT

69. Story told by IDEATELABS
Telco
19.5%
Average No. of Fans
626
InteractionsContentFans
Average Posts per brand
818,708Average Interactions per brand
749,566
43,457
25,684
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

70. Story told by IDEATELABS
Owner Posts by Month
0
175
350
525
700
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Telco
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,639 91.20% 13,769,440 86.70%
Video 340 5.50% 1,069,335 6.70%
Link 149 2.40% 1,014,452 6.40%
Status 53 0.90% 36,491 0.20%
Performance Owner Posts

71. Healthcare

72. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 430,783
Fan Growth across Category 17.90%
Healthcare
Avg. No. of Fans 1,326,043
Fan Growth across Category 14.34%
India vs Global FB Pages
Avg. Page Engagement Rate 1.93%
Growth in Engagement Rate 30.61%
Avg. Page Engagement Rate 1.00%
Growth in Engagement Rate 22.18%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT

73. Story told by IDEATELABS
Healthcare
17.9%
Average No. of Fans
517
InteractionsContentFans
Average Posts per brand
198,759Average Interactions per brand
182,062
7,354
9,344
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

74. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Healthcare
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 3,881 93.8% 15,63,646 98.3%
Video 87 2.1% 12,289 0.8%
Link 107 2.6% 12,592 0.8%
Status 61 1.5% 1,547 0.1%
Performance Owner Posts

75. Entertainment

76. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 9,137,521
Fan Growth across Category 48.33%
Entertainment
Avg. No. of Fans 67,418,725
Fan Growth across Category 12.82%
India vs Global FB Pages
Avg. Page Engagement Rate 6.17%
Growth in Engagement Rate 18.02%
Avg. Page Engagement Rate 0.56%
Growth in Engagement Rate -32.88%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT

77. Story told by IDEATELABS
Entertainment
48.3%
Average No. of Fans
2,181
InteractionsContentFans
Average Posts per brand
63,475,005Average Interactions per brand
58,854,162
2,343,042
2,277,801
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

78. Story told by IDEATELABS
Owner Posts by Month
0
500
1000
1500
2000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Entertainment
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 17,900 91.20% 567,499,087 99.30%
Video 1,221 6.20% 2,721,860 0.50%
Link 373 1.90% 847,276 0.15%
Status 93 0.50% 171,523 0.03%
Performance Owner Posts

79. Retail

80. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Avg. No. of Fans 4,424,507
Fan Growth across Category 32.43%
Retail
Avg. No. of Fans 19,532,193
Fan Growth across Category 10.52%
India vs Global FB Pages
Avg. Page Engagement Rate 3.94%
Growth in Engagement Rate 68.44%
Avg. Page Engagement Rate 0.49%
Growth in Engagement Rate 12.51%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT

81. Story told by IDEATELABS
Retail
32.4%
Average No. of Fans
2,594
InteractionsContentFans
Average Posts per brand
2,980,991Average Interactions per brand
2,841,400
92,850
46,741
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

82. Story told by IDEATELABS
Owner Posts by Month
0
200
400
600
800
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Retail
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 22,571 87.00% 25,197,476 84.50%
Video 226 0.90% 531,759 1.80%
Link 2,904 11.20% 4,035,638 13.50%
Status 236 0.90% 45,039 0.20%
Performance Owner Posts

83. Travel

84. Story told by IDEATELABS January
01,
2014
-­‐
December
31,
2014
Travel
India vs Global FB Pages
Avg. No. of Fans 819,472
Fan Growth across Category 15.85%
based on FANS
Avg. No. of Fans 5,501,723
Fan Growth across Category 34.91%
BRANDS
TOP3
Avg. Page Engagement Rate 0.70%
Growth in Engagement Rate 15.12%
Avg. Page Engagement Rate 2.41%
Growth in Engagement Rate 49.31%
based on ENGAGEMENT

85. Story told by IDEATELABS
Travel
15.9%
Average No. of Fans
626
InteractionsContentFans
Average Posts per brand
206,428Average Interactions per brand
189,607
6,758
10,063
January
01,
2014
-­‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page

86. Story told by IDEATELABS
Owner Posts by Month
0
175
350
525
700
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Travel
January
01,
2014
-­‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,326 85.00% 1,850,884 89.70%
Video 148 2.40% 112,658 5.50%
Link 439 7.00% 61,248 3.00%
Status 350 5.60% 39,488 1.90%
Performance Owner Posts

87. Industry Quotes

88. Story told by IDEATELABS
We sent a small questionnaire to some of the
Marketing Heads of the 120 Brands featured herein.
To understand their vision for the year 2015 and
how they see their brands engaging with their customers.
…Quotable Quotes

89. Story told by IDEATELABS
Sanjay Tripathy
Senior Executive Vice President
The overall objective for this year is
to make HDFC Life a digitally
"approachable" brand for our
customers.
“
”

90. Story told by IDEATELABS
Sagnik Ghosh
Vice President & Head Marketing
We will continue with our
strategy of building
engagement with our fans
through content which adds
value to their lives
“
”

91. Story told by IDEATELABS
Evolve from being the largest
automotive community in India to
the most engaged automotive
community.
“
”
Vivek Nayar
CMO Mahindra Auto

92. Story told by IDEATELABS
We do not see a correlation
between the size of the
fanbase and business. The key
metric for us is engagement
rate.
“
”Deepali Naair
CMO Club Mahindra

93. Story told by IDEATELABS
The mantra is to constantly
engage with platform
partners directly for
implementation of
strategic and innovative
initiatives.
“
”Belson Coutinho
VP - Marketing, E Commerce & Innovations

94. Story told by IDEATELABS
Talk to us for a detailed metrics of each Vertical and a synopsis of
the Survey from CMO’s across genres.
social@ideate.email
write to us at:

95. Legend

96. Story told by IDEATELABS
The
Measure
Metrics
Explained
Total
Fans
Total
number
of
Page’s
Fans
over
2014.
Growth
of
Total
Fans
Shows
the
increase
or
decrease
in
Fans
during
2014.
Total
Fan
Count
The
total
number
of
Fans
on
the
31st
December
2014.
Change
in
Fans
Shows
the
total
change
in
Fans
during
a
selected
time
range.
Virality
/
Shareability
Shows
the
total
number
of
Shares
of
Page’s
content
on
specific
days
during
a
monitored
period
of
time.
Each
bar
on
the
graph
represents
the
daily
values
of
these
Shares.
The
line
represents
the
cumulative
number
of
all
Shares
from
the
beginning
of
the
chosen
period.
Owner
Posts
by
day
Shows
the
number
of
posts
made
by
the
page’s
administrators
by
day
during
a
selected
time
range.
Avg
Posts
per
day
Shows
the
average
number
of
posts
made
by
a
page
administrator
per
day
during
a
selected
time
range.
Post
Types
The
post
type
is
either
a
status,
link,
photo,
video,
album,
application,
swf,
music,
or
event.
Most
Engaging
Post
Types
This
shows
the
Engagement
Rates
and
Interactions
of
each
post
type
during
a
selected
time
range.
Page
Engagement
Rate
Shows
the
evolution
of
both
the
7
day
and
the
30
day
moving
average
of
the
Daily
Page
Engagement
Rate
during
a
selected
time
range.
It
is
calculated
from
the
average
of
all
daily
values
of
Daily
Page
Engagement
Rates
in
the
last
7
or
30
day
period.
Post
Engagement
Rate
This
shows
the
total
number
of
Interactions
(Likes,
Comments
and
Shares)
per
post
during
a
selected
time
range.
Average
Post
Engagement
Rate
Shows
what
the
Average
Post
Engagement
Rate
was
for
each
post
during
a
selected
time
period.
It
is
calculated
as
the
sum
of
Post
Engagement
Rates
for
each
respective
day
of
the
week
(Monday
through
Sunday),
divided
by
the
total
number
of
Fans
on
that
day
during
the
selected
time
period.
Total
Interactions
Shows
the
total
Interactions
(Likes,
Comments
and
Shares)
during
a
selected
time
range.

97. Story told by IDEATELABS
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