SlideShare uma empresa Scribd logo
1 de 8
Baixar para ler offline
iBeacon Marketing
OVERVIEW
1. iBeacon Overview
2. iBeacon Marketing Overview
3. iBeacon Hardware
4. iBeacon Software
5. Analyzing a Marketing Campaign
iBEACON OVERVIEW
More and more consumers want to
be reached in the right place at the
right time. iBeacons allow brands to
do just that and communicate via
bluetooth with consumer’s phones.
1. Why iBeacons over other
proximity technology?
2. Who is using it?
3. What is the opportunity?
4. What are some concerns?
5. What are some best practices?
iBEACON MARKETING OVERVIEW
What matters when choosing Beacon hardware
Configuring Beacon hardware
iBEACON HARDWARE
What matters when choosing Beacon software
Configuring a Beacon marketing campaign
iBEACON SOFTWARE
1. Check dwell time in certain points and zones
2. Use info about the device
3. View ROI and improve ad copy
4. Integrate data from social media
5. Send users a survey
ANALYZING iBEACON MARKETING
TRUST US,
this is much better live
If you missed this live tutorial, check out this
link to see when we will offer our next one:
ibeacontrends.com/beacon-tutorial/

Mais conteúdo relacionado

Destaque

Introduce Node.js Taiwan community
Introduce Node.js Taiwan communityIntroduce Node.js Taiwan community
Introduce Node.js Taiwan communityCaesar Chi
 
Resintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de coloresResintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de coloresJairQQ
 
The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell Globoforce
 
CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016Sazzad Mahmud Shuvo
 
Pinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent MindsetPinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent MindsetCielo
 
Roland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboardRoland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboardQuiller123
 

Destaque (11)

Introduce Node.js Taiwan community
Introduce Node.js Taiwan communityIntroduce Node.js Taiwan community
Introduce Node.js Taiwan community
 
Resintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de coloresResintencia, mediciones y codigo de colores
Resintencia, mediciones y codigo de colores
 
¿Que sabe Ud. de nutrición?
¿Que sabe Ud. de nutrición?¿Que sabe Ud. de nutrición?
¿Que sabe Ud. de nutrición?
 
The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell The 9 Circles of Employee Engagement Hell
The 9 Circles of Employee Engagement Hell
 
CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016CPD Newsletter, January-March 2016
CPD Newsletter, January-March 2016
 
The Role of Outreach?
The Role of Outreach?The Role of Outreach?
The Role of Outreach?
 
What is usability
What is usabilityWhat is usability
What is usability
 
Pinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent MindsetPinstripe Presents: Sharing Your Talent Mindset
Pinstripe Presents: Sharing Your Talent Mindset
 
Ethics Commission Training version 4
Ethics Commission Training version 4Ethics Commission Training version 4
Ethics Commission Training version 4
 
Roland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboardRoland Xp-10 service manual keyboard
Roland Xp-10 service manual keyboard
 
Arpwatch
ArpwatchArpwatch
Arpwatch
 

Último

How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 

Último (20)

How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 

iBeacon Marketing Tutorial

  • 2. OVERVIEW 1. iBeacon Overview 2. iBeacon Marketing Overview 3. iBeacon Hardware 4. iBeacon Software 5. Analyzing a Marketing Campaign
  • 3. iBEACON OVERVIEW More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via bluetooth with consumer’s phones.
  • 4. 1. Why iBeacons over other proximity technology? 2. Who is using it? 3. What is the opportunity? 4. What are some concerns? 5. What are some best practices? iBEACON MARKETING OVERVIEW
  • 5. What matters when choosing Beacon hardware Configuring Beacon hardware iBEACON HARDWARE
  • 6. What matters when choosing Beacon software Configuring a Beacon marketing campaign iBEACON SOFTWARE
  • 7. 1. Check dwell time in certain points and zones 2. Use info about the device 3. View ROI and improve ad copy 4. Integrate data from social media 5. Send users a survey ANALYZING iBEACON MARKETING
  • 8. TRUST US, this is much better live If you missed this live tutorial, check out this link to see when we will offer our next one: ibeacontrends.com/beacon-tutorial/