PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience. This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).

1. DAY 1

2. The new international event bringing together 5,000 startups.
Aiming at developing partnerships with major corporations, investors and partners.
Being at the heart of an international event dedicated to innovation in Paris, France.
Four spaces : Hack, Imagine, Experience, Connect
Viva Technology’s unique mission is to bring the world’s most innovative
startups together with the major global players in digital transformation. For
three days starting 30 June, an expected 30,000 entrepreneurs, corporate
executives, venture capitalists and other investors will join us in a purpose-built
environment in Paris. The goal: to provide a real-time platform for collaboration
and a high-level stage for discussions around the impact technology has on
both businesses and society.
40 000 m2
30 000
attendees
20 world
leaders
5 000 Startups
100
Top VCs
200 MVP

3. P R E S E N TAT I O N O F P M U

4. European first betting operator and third
worldwide mutual betting company (2015 net
result 807 Millions euros)
Leader on horse racing bets with 12,800
points of sale to offer in a single place all the
experience of races and bets
6M clients, French 1st betting place, n°3
Poker offer within generalist sites
9.8 BN €
TURNOVER IN
2015
TURNOVER
DISTRIBUTION
807 MILLION EUROS RETURNED TO THE
HORSERACING SECTOR IN 2015
1.5%
COMMISSION TO
INTERNATIONAL
PARTNERS
8.5%
NET PROFIT TO
HORSERACING
ASSOCIATIONS
5.7%
PMU OPERATING
EXPENSES
75%
RETURN TO
PUNTERS
8%
TAXES

5. PMU Lab aims to accompany the evolution of the business
model of the PMU and to strengthen its online presence, or
even its digitalization.
Its goal is also to develop the idea that innovation belongs to
all. PMU Lab anticipates, imagines, develops and concretizes
innovations which contribute to transform the customer
experience by preparing the ground for an industrialization.
Objectives :
- Organizing and structuring innovation for greater internal
efficiency
- Improve the ‘Time To Market’: test as soon as possible to
consumers
Be a showcase of the PMU and modernize its image

6. 80 m2
180 m2
190 m2
50 m2

7. # WHY ?
PMU HAVE A GENUINE DESIRE TO DEVELOP NEW GROWTH ACTIVITIES AND
CO-CREATE THE FUTURE OF GAMING WITH STARTUPS AND INNOVATIVE
COMPANIES
# THE OPPORTUNITY
- PMU has organised 6 new growth activities challenges.
- 50 selected innovative companies will showcase their solution on PMU booth during
VIVA Technology in Paris, France
- You will be mentored by worldwide leaders of the new economy and will have the
opportunity to present your solution and engage discussions with PMU key stakeholders
6 teams will be awarded during Viva Technology to integrate the PMU roadmap
Showcase your solutions on a dedicated space in the « Gaming, Entertainment and Sport »
lab of PMU 450sqm booth

8. 180K INVESTMENT FOR
STARTUPS
6 CHALLENGES
25K€ MINIMUM PER
PROOF OF CONCEPT
# THE OPPORTUNITY
BE PART OF THE « PMU 2020 » PROGRAM FOCUSED ON
INTERNATIONAL & DIGITAL DEVELOPMENT

9. P R E S E N TAT I O N O F T H E C O N C E P T

10. Horse Race
ANIMATION
CONCEPT

11. Edition of an imitation of the
daily paper Paris-Turf :
The Running Post !
The info about horses replaced
by info about startups :
- Year of creation
- Founder
- Investors
ANIMATION CONCEPT : HORSE RACE

12. Bet opening Display of the winners
Nomination of
the top winner
After the pitch session of each
challenge, the winners’ list is
displayed.
The winners go forward and
ask for their goodies.
The person who has the
triple forecast in the order
win a VIP invitation to the
“Prix de Diane“
Once the jury is set, it
begins ! Bets are open
until the first pitch and
visitors vote online at
http://bit.ly/28IuMJQ
Everyone can play… And win !

13. FRANCK ROUSSEAU
Strategic Business Development
REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS# CHALLENGE
Every year more than 15 000 races, support of bets, are organized on about 250
racecourses in France. For the events organizers, the passion for the game increases
with the use of new technologies. Innovation in sports arenas passes through services
to consumers but also by the experience which can be proposed to novices as to
enthusiasts.
Connectivity, range of digital services, innovative experience are the priority axes of
our innovation strategy.
Today, thanks to the development of new concepts of sports arenas, walls(speakers),
we want to offer our customers a renewed experience. An experience such as what
has been implemented in the stadiums which will host the Euro 2016. The racecourse
of the future will play a major role on the market of sports and leisure activities in
France.
In this approach PMU and his partners work on the identification and the
implementation of solutions which will offer to a wide public, an innovative and
surprising gaming experience:
- Personalized offers (welcome, offers according to the profiles, location)
- Distribution of contents, assistance and access to the game, and the bet
- Immersive Experience, animation
- Interactions within the public between spectators, bettors, fans …
#IoT #Beacons
#Personalization
#Experience #Benefits
#Mobility #Video

14. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Cutting edge technology for
ambitious client. What do they do?
App development, connected
objects, autonomous drones, virtual
reality 3D.
Tracktl uses music to
reconnect venues managers
with their customers through
a fun and innovative
experience : entertainment &
engagement.
« Become the DJ ! »
« Beautiful solutions in a
connected world »

15. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Drinkz is the app that lets users
pre-order and pay for beverages
at high-end bars, nightclubs and
coffee shops across the globe.
EveryMatch developed an
algorithm based matching and
management platform that helps
people find like-minded people to
share their passion with.
« Online to offline solutions »
« We help people get active
and stay active in real life
experience »

16. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Fanvoice connects brands to
customers around ideas
competition or beta-testing project
on the Internet, to improve
existing products and services, or
invent new ones.
Lucie Labs is a HW startup which
develops next generation
solutions based on a connected,
lighting & interactive wristband for
creative and innovative
entertainment experiences in
concert.
« Cocreate new customer
experiences with smart data »
« Enchanted products based
on interactive lightening »

17. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Huq has developed a technology
platform that captures available
yet seldom used mobile system
data via commercial relationships
with everyday mobile app owners.
Ubudu boosts in-store
engagement by more than 30%,
through a uniquely rich services
palette to target customers.
« Improve customer experience
in connected venues »
« Digital audience. Real world »

18. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
VOGO Sport, the 2nd
screen of your event.
Experiment the smart
stadium on your mobile
device. Select the camera
you want to view. Replay
any sequence at any time
Mobirider is a startup specialized
in digitalizing the in-store
customer relationship.
It helps brands to blur the borders
between online and offline world.
« May the app be with you! » « Enhancing viewing
in live sport event »

19. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
V-Cult designs great 3D web
and virtual reality tools and
experiences to enhance brand
performance and storytelling
and ties up with digital
advertising agencies to better
serve their clients.
WEFAN is a real experience
that offers supporters the
possibility to speak up : in a
simple and entertaining way,
anyone can share reaction
with their friends in real time.
« Subliming storytelling and
marketing performance »
« Support your team with
your friends as your were in
the stadium »

20. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS
CANDIDATE
STARTUPS
Pico is the only tool that is able to
boost your brand's awareness
and fan engagement using the
content fans are already posting.
« Instadium fans
engagement and
CRM platform »

21. REINVENT THE GAME EXPERIENCE IN SPORTS ARENAS# CHALLENGE
AND THE WINNERS ARE…
12 3

22. Yvan Boudillet
Director, Consumer Strategy
MASTERCLASS
FUTURE OF SPORTS ARENAS
VP Stadium & Arena management solutions
Stephane Pottier

23. SPORTS: DATA FOR NEW SERVICES# CHALLENGE
Today, thanks to the availability of the real-time sports data, we
have to provide the best services of the moment to involve
spectators in the current event. We help them to understand better
the game, but also to appreciate even more precisely players
performances and to develop their motivation and their
commitment.
In this approach PMU wishes to work on the identification
and the implementation of solutions which will allow to:
- Improve the understanding of the real time game during an
event
- Give all data available and analyzed to multiply interactions
between brands and spectators
- Bring new data, even more precise, even more numerous
on a given player
- Improve the sports experience thanks to innovative
measures of performance during the practice
GERARD BEAUFORT
Head of PMULab
#Prediction #Benefits #Issues
#API #Tracking #eSport

24. CANDIDATE
STARTUPS
Arioneo develops innovative
devices that monitor biometric
and sport parameters on
horses. The EQUIMETRE® is
a connected sensor tailor-
made for professionals in the
horse racing world.
Goaleo is the first ecosystem that
answer to all the needs of the
universal sportsperson. It is a
unique solution based around the
user and its sport profile.
Goaleo is taylored around any
user's tastes, skills, abilities,
friends and offers a multi services
environnement.
SPORTS: DATA FOR NEW SERVICES
« Horse data science » « The world’s largest club ».

25. CANDIDATE
STARTUPS
SkillCorner builds artificial intelligence
algorithms for professional team
sports. From a single video feed, our
algorithms detect the players, the
referees and the ball in real time. They
automatically recognize each player,
each tactical scheme and each event
SPORTS: DATA FOR NEW SERVICES
Intellicore is a cloud solutions to
understand and transform sport
data into actionable insights for
fans and professionals at a
massive scale, in real time.
« Unlocking the potential
of live data in sport! »
« Our purpose : fan’s experience
and the sport data solution »

26. CANDIDATE
STARTUPS
Yseop is an enterprise software
company that offers Artificial
Intelligence software capable of
dialoguing and writing narrative in
multiple languages. Yseop offers a
self-service platform that allows
customers to develop AI
applications autonomously.
SPORTS: DATA FOR NEW SERVICES
« an AI that writes like
an human being »

27. # CHALLENGE
AND THE WINNERS ARE…
12 3
SPORTS: DATA FOR NEW SERVICES

28. Laurence Bret-Stern
Sr Marketing Director for EMEA and LATAM
LinkedIn Talent Solutions
MASTERCLASS
FROM STARTUP TO SCALEUP
Directeur de la confiance Numérique
Didier Louvet

29. IMAGINE TOMORROW’S GAMES# CHALLENGE
Numerous traditional sports were "transposed" into a digital mode
offering a new experience and the emerging technologies offer
multiple possibilities: modes of control, new screens, new
consoles, robots, drones. New games offers appear too.
All these new offers mixing entertainment, technology and user-
friendliness can let imagine new development perspectives of
business and renewal of customers. To imagine innovative
products based on e-sport or fantasy gaming, that could respond
to new consumer habits represents one of the major challenges
for the actors of the game/sport/entertainment world .
In this approach PMU wishes to bring to the foreground new
surrounding areas of games susceptible to attract the new
generations, through their innovative character as much as
their entertaining character. Playful offers, generator of
emotion, pleasure Immersive experience, Interactions
between players, communities, groups …
CHRISTOPHE LACOUX
Head of Sports & Poker
Department
#eSport #Fantasy #Betting
#Video #Emotions #Challenge
#Team #Competition #VR

30. CANDIDATE
STARTUPS
Game star is a matchmaking software
that randomly selects teammates and
competitors so that both teams have
equal in-game ranking spread.
GameStars is an automated
competitive platform for amateur
players of the most popular PvP
computer games.
IMAGINE TOMORROW’S GAMES
Oulala is the first European
Fantasy Football game. The
core of the game has been
built with the use of big data
which is revolutionising sport
industry.
« Competitive platform for
amateur gamers »
« Know football better than
your friends, because luck is
not the full part of the win. »

31. CANDIDATE
STARTUPS
SnapBet is predicting what happens
in the next 60 seconds of the live
football match you are watching.
There are 8 key events which users
can predict in our Football version. If
your prediction is unsuccessful then
the pot for that event rises. When
you correctly predict an event then
you win the pot!
IMAGINE TOMORROW’S GAMES
3S has been created to develop a
new sport concept on a smart
court. Court is linked to a
dedicated digital platform
recording goals, scorers,
statistics. Goals can be
automatically detected thanks to
a patent.
« Play smart! »
« 60 second betting! »

32. CANDIDATE
STARTUPS
IMAGINE TOMORROW’S GAMES
Yon enables people to bet just for fun
on any kind of topics, public or
private, solely or in groups.This
service will be majorly used by the
millenial generation, in front of their
tv, during sport events, or just on any
topic of everyday's life.
Lifelike offer a VR platform that
makes it possible for Broadcasters
and Rightholders to create the
perfect sports experience for their
end users as well as the 4K certified
line of production for its clients.
« Bring the stadium to your home »
« Life is a bet! »

33. CANDIDATE
STARTUPS
IMAGINE TOMORROW’S GAMES
Pandascore collect data and
performance stats on
professional e-sports players.
Then it provides those stats
through our API to all the e-
sport ecosystem. Such as
media, betting platform, pro
teams, etc.
« The e-sport data provider! »

34. INVITED
STARTUPS
IMAGINE TOMORROW’S GAMES
Onion sack is a marketing plaform
that integrates to your system -
allowing customers to accept an
offer simply by replying with their
stake. The platform understands
simple singles and complex
multiples.
FabZat offers publishers and video
game developers a white-branded
turnkey solution for in-app
merchandising. The service
operates through a plugin to be
integrated into the game code that
will allow players to access an in-
game store.
Green Bureau is a startup
specialised in Customer Relation
Management. It creates agile
tools to ease customer
experience.
Kinov is an app that helps
employees to get familiar with
startups ecosystem and generate
engagement through innovation
project upstream with startups.

35. # CHALLENGE
AND THE WINNERS ARE…
12 3
IMAGINE TOMORROW’S GAMES

36. CONGRATULATIONS EVERYBODY !