3. The Social CEO
Amy Mc Ilwain
Global Industry Principal, Financial Services
@amymcilwain
Empowering a Human Business
4. Amy Mcilwain
Financial Industry Director, Hootsuite
linkedin.com/in/amymcilwain
@amymcilwain
Author of: The Social Advisor: Social Media
Secrets of the Financial Industry
5. There is not just a shift in technology
but also a fundamental cultural shift
6. Corporate Marketing
Agents & Advisors
Wholesalers/Recruiters
Influencers
Employee Advocates
Social
Advocacy
Social
Selling
Social
Marketing
Customer Care
LEVEL 1
LEVEL 2
LEVEL 3
Empowering a Human Business
8. “Embracing social media isn’t just a bit of fun, it’s a vital
way to communicate, keep your ear to the ground and
improve your business.”
- Sir Richard Branson
9. Social Executives
Walt Bettinger
President & Chief Executive Officer
Charles Schwab
@WaltBettinger
● Executive spokespeople
● C-Suite
● Departments heads
● Internal thought leaders
10.
11. Spanish CEOs on LinkedIn
4.2k
Have a presence
on LinkedIn
1.1k
Have posted in
the past 30 days
*Companies with 1,000+ employees
12. Join the conversation using #HootFinServ
Antonio Huertas Mejías
Chairman & CEO
Mapfre
The “Company Spokesperson”
13. Join the conversation using #HootFinServ
Luis Pardo
CEO & Executive Vice President
Sage Iberia
@luispardo1
The “Social Champion”
14. Join the conversation using #HootFinServ
David Moreno
Co-Founder
Hawkers
@davidbelsize
The “Motivator”
15. Join the conversation using #HootFinServ
José Mª Álvarez Pallete
CEO
Telefónica
@jmalvpal
The “Digital Ambassador”
18. Benefits of
Social Executives
● Shows innovation
● Humanizes your company and gives it
personality
● Provides an alternative platform to
communicate with employees and
customers
● Shows company values and helps attract
top talent
● Builds better relationships with media
● Helps attract new customers & partners
● Provides filter-free insight directly from
customers and target audience
19. Challenges
● Not enough time
● Uncomfortable with transparency
● Greater risk
● Resistance to change
● Mistakes are magnified
● Unfamiliar with how to use social
media