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Event Report – Salesforce Connections
Largest Connections, over 5ooo attendants, held in downtown Atlanta
Top Takeaways:
• Lightning user experience coming to MarketingCloud – now MarketingCloud
Lightning
• Predictive Capabilities coming to Journey Builder
• Builders: Audience, Journey, Analytics (Data & Analytics), Content (new),
Personalization (Predictive Intelligence)
• Studios: Social (Radian6 / BuddyMedia) / Email (new) / Mobile (new name) /
Advertising (Social.com + Active Audiences) / Web Studio (CloudPages)
MyPOV: Good to see Salesforce consolidate and harmonize, good to
see innovation for digital relationships. About time.

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Event Report - Salesforce Connections - Bringing together Builders and Studios for Marketing Success

  • 1. © 2010-2016 HMCC & Constellation Research, Inc. All rights reserved. 1@holgermu - #CNX16 Event Report – Salesforce Connections Largest Connections, over 5ooo attendants, held in downtown Atlanta Top Takeaways: • Lightning user experience coming to MarketingCloud – now MarketingCloud Lightning • Predictive Capabilities coming to Journey Builder • Builders: Audience, Journey, Analytics (Data & Analytics), Content (new), Personalization (Predictive Intelligence) • Studios: Social (Radian6 / BuddyMedia) / Email (new) / Mobile (new name) / Advertising (Social.com + Active Audiences) / Web Studio (CloudPages) MyPOV: Good to see Salesforce consolidate and harmonize, good to see innovation for digital relationships. About time.