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My personal Growth Hacking Challenge

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HENDRIKLENNARZ.COM
HENDRIKLENNARZ.COM

Checkout http://www.growthhackerlove.com for more Growth Hacks... My personal Growth Hacking Challenge! Presented on 6.8.2015 @startplatz in Cologne/Germany. Content: What is Growth Hacking? What ist Growth Management? A long list of Growth Hacks for personal usage ;-)

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My personal Growth Hacking Challenge # How to build a Growth environment # 30 Growth Hacks by @Lennarz
My #productlove team
Growth Hacker Skills
2 dimensions of Growth Growth Hacks Tricks how to gather & hold users Build best product Agile User-centric Data driven Best team
1st “official” Growth Hack...1996
Lean, targeted, disruptive = Airbnb
Lean, targeted, disruptive = Tesla
Lean, targeted, disruptive = WhatsApp
Lean, targeted, disruptive = Bragi 3,4 Mio $ via Kickstarter No launch until today -3,fffffff
Next? Realtors, banks, universities?
Good news! Why startups fail...
#1 If you fail, fail fast!
Push agile development process
What´s wrong?
#2 Be customer centric!
Be customer centric, but innovative!
#3 Hire the best team!
Find your team´s formation Innovation Lab Owner Developer (ext.) Developer (ext.) Developer (ext.) UX
#4 Be agile, build MVPs
MVP = Minimum Viable Product
Bad MVPs!
Bad MVPs!
#5 Focus on user-/behavior metrics
• Are your Analytics data valid? • AB-Test only what really has impact • Big Data, Data Warehouse - #WTF Valid data for valid decisions
#6 Love at first sight - Onboarding
#7 Find product-market fit
Find your market, early!
Watch our your competition
#8 Be API friendly
#9 Never get tired changing
My personal #agile Hacks #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Focus on user metrics #6 User Onboarding rocks #7 Find Product-Market Fit #8 Be API friendly #9 Never get tired changing #10 Run the best hacks
Size matters.... - “We have more than 300 old women only in Berlin, we are taking care of.” - “Our caregivers are certified and have at least more than 10 years experience…” #10
Trust matters - show reviews #10
Genuine testimonials #10
Start the AB-testing engine +34% with testimonials Source: http://whichtestwon.com #10
Be value driven not feature driven #10
Don´t wait telling what you do Never forget taking your pills! #10
Shorten your customer lifecycle #10
Very warm welcome “Sent from my iPhone” #10
Be clicky #10
Clean up your email list #10
Gain traffic via Q&A sites / forums #10
Start writing a blog / free content #10
Make friends #10
Content is king, seeding is queen. #10
Don´t call it “Newsletter” “Join like 5000+ other experts before” #10
Use Exit Intend Popups #10
Send Trigger Notifications Find emotional moments (good/bad) “Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist” #10
Launch before you´re done “Congrats,you´re an early bird. Make your reservation right now and help us improving... >> Email #10
Easiness beats pricing... #10
Good product != good pricing Focus on the package in the middle - Put a “recommended” or “popular” tag on it - Make an extra expensive package - Add ,90 cents to win an Euro per user #10
Build best FAQs - increase conversions - Decrease manual support - for SEO #10
Recycle content - on slideshare - as guest postings - On high-traffic blog communities - in your newsletter - ... #10
Make sharing easy And not too early #10
Money comes after Product Usage #10
Use Coupons ● But thrifty! #10
Find your Aha-moment? ● Twitter: 30 Follower... #10
Use Live Chat Tools #10
People love customizing #10
Integrate in others #10
Don´t forget your existing customers - Cross-Selling - Upselling - Reviews - Abos #10
My personal #agile Hacks #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Focus on user metrics #6 User Onboarding rocks #7 Find Product-Market Fit #8 Be API friendly #9 Never get tired changing #10 Run the best growth hacks Download my eBook http://growthhackerlove.com/ebook/

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