The evolution of virtual reality and its impact upon experiences and escapism.
Is it a fad or is this genuinely going to become the next internet?
What is in place for brands and consumers to now step into another dimension? Is it safe?
Will blended realities become a reality?
What's the VR eco-system?
These topics, themes and opportunities are all explored in this keynote presentation.
5. 2012+: KICKSTARTED
Aged 21 (2012) $2.5m Kickstarter. Surpassing goal by 947% 2014 DK2 launches March
May 2014: FACEBOOK $2.2 BILLION
5
6. “Virtual reality was once the dream of science fiction;
but the internet was also once a dream, and so were computers
and smartphones. The future is coming” - - Zuckerberg
6
7. The first time I tried the Oculus Rift
‘Crescent Bay’ demo, I went home and
immediately told my girlfriend, ‘This is the
most novel experience I’ve had in over
a decade.’ It’s a visceral experience.
EXPERIENCE IS BELIEVING
It’s like learning about a new function
of your body or something. It’s totally
surreal to be able to just trick yourself
into believing you’re somewhere else.’”
-Aaron Koblin, Founder of Vrse
7
8.
9. “Predicted to scale 6 times faster than the i-phone”
The Next Web June 2015
VR is the next internet
9
10. Fully 360º immersive, computer simulated
world. Feeling of Presence’ – where you are
physically inhabiting the space you are seeing 10
An added layer of digital content super-
imposed onto the real world; doesn’t
replace the world that you are experiencing
Virtual Reality Augmented Reality
11.
12. “Augmented reality and virtual reality will generate
$150 billion in revenue by 2020”
– May 2015 Fortune.com (AR $120bn, VR $30bn)
Billion Dollar Business
In the future : BLENDED REALTIES
12
33. Video Games Industry
3d graphics, GPU technology,
audience reach, immersion,
multi-player, media $
Key Factors Making VR now a Reality
Smartphone Technology
Processing speeds, cost of parts,
better displays, gyroscopes,
accelerometers, IMU’s, media $
Technology Convergence & Compatibility
GREAT CONTENT + TARGETED PURPOSE
33
36. Content distribution – 360/VR
Google Chrome Experiments
Cardboard and online
https://www.chromeexperiments.com
Firefox MOZVR
for Oculus Rift
https://www. http://mozvr.com/
36
37. Shared Partnerships: Google & NYTimes
Over 1 million Google
cardboards distributed free
to NY Times subscribers
37
43. Social VR
‘Imagine sharing not just moments but entire experiences and
adventures. This is a new communication platform’ - - Zuckerberg
44. Will there be pre-rolls ? Post rolls?
Interstitials, roll overs and hot spots ?
Product placements? Pop up stores ?
Immersion AD breaks ? In-App ads ?
44
.. Advertising
45.
46. It’s not a videogame peripheral. It can change people’s
perception of each other. Virtual reality will be a medium
of huge social change
It’s a machine, but through this machine we become
more compassionate, we become more empathetic,
and we become more connected, and ultimately we
become more human.”
- - Chris Milk, filmaker & founder of Vrse
47. The
future of
VR & AR
XR
EXPANDED
REALITY
blending VR & AR technologies,
merging digital & physical worlds
so they are indistinguishable