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Uber targets would-be drunk drivers with latest study

Uber's latest study positions ride sharing as a cure for drunk driving.

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Uber targets would-be drunk drivers with latest study

  1. 1. Key Findings  Residents in America’s cities have intense concerns about drunk driving and want elected officials to prioritize solutions to this critical problem.  They also firmly believe that companies like Uber are important tools in the fight against drunk driving. Many know from personal experience that Uber and similar services provide options when people need them most. o 78% of all adults agree their friends are less likely to drive after drinking since services like Uber started operating in their cities. o 57% of all people age 21 or older who’ve used transportation network services say that they would drive after drinking more often if Uber weren’t around anymore. Residents Concerned About Drunk Driving… And Want To Know Their Leaders Are Too  Among city dwellers, 86% are concerned about drunk drivers in their area, including 45% who are very concerned.  Far more than other transportation issues, people want their leaders encouraging solutions that reduce drunk driving. When it comes to keeping streets safe for both drivers and passengers, which of the following do you think your local elected officials should focus on most? (1st and 2nd choice, combined) % choosing as 1 st or 2 nd priority Reducing drunk driving 65% Improving road conditions like potholes 57% Increasing fines for moving violations like running a red light 36% Improving safety regulations on alternate transportation options like Uber and Lyft 21% Improving safety regulations on the taxi industry 21% People Feel Safer With Uber On The Road… And, Poll Results Reveal, They Should  City residents already recognize that transportation network services like Uber help reduce drunk driving in their region. o The majority of adults (58%) surveyed say that Uber and similar transportation network companies definitely or probably reduce drunk driving in their cities.  Then, once given the following information about Uber, 87% percent report that transportation options like Uber, Lyft and Sidecar are important to their city or region: Uber’s network of safe, reliable and affordable transportation options has already had a measurable impact on drunk driving in cities in which Uber operates freely. For example, recent research in Seattle has shown that Uber’s presence in the market caused the number of arrests for driving under the influence to decrease by more than 10%. That’s why they’ve partnered with Mothers Against Drunk Driving to continue to make our cities and streets safer.
  2. 2. 2  This issue isn’t abstract for people – it’s personal. They realize Uber’s positive effect in their own lives, and in the safety of their communities:  The polling results also complement emerging data on Uber’s effectiveness at reducing DUIs in cities.  Considering how reluctant people tend to be in polling to admit to bad behavior, it is particularly remarkable to note that 57% of people age 21+ who use transportation network services – a full 17% of these cities’ populations – say they would end up drinking and driving more if Uber were no longer around.
  3. 3. 3 Methodology This research was conducted by Benenson Strategy Group. The interviews took place from December 1st through 4th , 2014 and included 807 interviews with a representative general population sample from the 19 cities where Uber has been operating for the longest period of time. All interviews were conducted over the internet. The margin of error for the entire data set is 3.38% at the 95% confidence level. The cities polled included Atlanta, Boston, Charlotte, Chicago, Columbus, Dallas, Denver, Detroit, Indianapolis, Los Angeles, Miami, New York City, Oklahoma City, Philadelphia, Phoenix, Providence, San Francisco, Seattle, and Washington, D.C.

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Uber's latest study positions ride sharing as a cure for drunk driving.

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