Parallel to our global roll our of flexibility (Mobile Work, Part Time and Flextime and Sabbatical) I designed an engagement campaign where we involved all our employees using enterprise social media. Videos will follow soon.

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Please cover the shaded area with a picture.
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Future Work - Flexibility Engagement Campaign
For people, with people – review & results
Sep 5th – Dec. 20th 2016
Harald Schirmer Leadership and Organizational Development

2. Public
Flexibility Engagement Campaign
Employees’ needs are diverse, which calls for
flexible working conditions if Continental is to
remain an attractive employer.
At the same time digitalization is creating new opportunities for flexible
and individual working hours and workplace models, making it possible for
employees to choose the time and place that enable them to put their
abilities to best use.
Our Flexibility at Continental
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2Harald Schirmer, © Continental AG

3. Public
Flexibility Engagement Campaign
› Introduce our flexibility approach & actively ask for feedback
› use the power of global diversity = better decisions
› exemplify future opportunities by promoting role models
› leading organizational change by
transparency, appreciation and involvement
› Provide training for giving feedback as well as
digital communication & collaboration via repeating circles
Our mission and goal
Finding answers together: collective intelligence and flat networks
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3Harald Schirmer, © Continental AG
provide
training
exemplify
introduce
leading
change

4. Public
Flexibility Engagement Campaign
Three main topics with global minimum standards:
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4Harald Schirmer, © Continental AG
Mobile Work
Part Time &
Flextime Work:
Sabbatical:

5. Public
Flexibility Engagement Campaign
To cover more than 90% of our global team members:
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5Harald Schirmer, © Continental AG

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Flexibility Engagement Campaign
› 1 community moderator
› 5 video interviews
› 4 audio feedbacks
› 4+ team members incl. legal team
› 11 speakers including executive board
› 11 questions asked
› 16 weeks duration
› External partner: Transformationswerk.de
Facts Input:
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6Harald Schirmer, © Continental AG

7. Public
Flexibility Engagement Campaign
› Everyone involved (HR Executive Board, Works Council, Project Team for roll out & our Employees)
shared their great appreciation of this new approach
› “We did not expect such a positive & constructive atmosphere”
› “The discussions and feedback really improved our quality”
› “We gained very concrete and relevant insights”
› “The impact on this open campaign could be experienced on multiple levels”
Quality result feedback:
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7Harald Schirmer, © Continental AG

8. Quantity result: 681 175“actions” (contributions, comments, likes, views, votes)
43 644
wiki visits
45 comments
268 likes
11 132
community
members
87 124
blog visits
52 articles
230 comments
1 175 likes
197 773
file downloads
816
forum reply’s
8 forums
65 topics
2 353 likes
37
valuable ideas
35 comments
384 votes
7 568 views

9. Public
Flexibility Engagement Campaign
Great People Culture … values driven discussions
Our trust & transparency completely payed off!
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9Harald Schirmer, © Continental AG
zerobashing, complaining, negative comments

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Flexibility Engagement Campaign 28 February 2017
10Harald Schirmer, © Continental AG
Troy : (PROJECT LEADER)
"[…]The ideas behind the campaign, were incredible, but the video
engagement really left me with a feeling of the great culture of Conti.
It separates us from our competitors, and makes us better.
I see that we are committed to our employees."

11. Public
Flexibility Engagement Campaign 28 February 2017
11Harald Schirmer, © Continental AG
Angel: (SALES ADMINISTRATOR)
"As an employee, it made me feel as though my voice was being heard,
that my opinion mattered. […]"

12. Public
Flexibility Engagement Campaign 28 February 2017
12Harald Schirmer, © Continental AG
Florian: (WORKS COUNCIL)
"New ways of working and workplaces are no longer just the trials of the
innovators and early adapters."

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Flexibility Engagement Campaign 28 February 2017
13Harald Schirmer, © Continental AG
Helen: (Australia)
This is a really exciting step forward.

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Flexibility Engagement Campaign 28 February 2017
14Harald Schirmer, © Continental AG
Martina: (SENIOR EXECUTIVE)
"Devices can be switched off, mailboxes can be shared, knowledge can be
documented, and also managers can be educated :-)
New ways of working require new agreements among people and their
leaders - this is the "price" we need to pay for our new flexibility."

15. Public
Flexibility Engagement Campaign 28 February 2017
15Harald Schirmer, © Continental AG
Nicole: (HEAD OF BUISENS UNIT HR)
[…] Friends and neighbors […] are enthusiastic about the opportunity that
Conti provides to us as a family and could not imagine this would work in
their companies."

16. Public
Flexibility Engagement Campaign 28 February 2017
16Harald Schirmer, © Continental AG
Jan: (BELGIUM)
Good to see this support from the top and the sense of urgency to
adapt to the rapidly changing environment and the new normal.

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Flexibility Engagement Campaign 28 February 2017
17Harald Schirmer, © Continental AG
Hema: (INDIA)
These initiatives are definitely new age HR practices which will help us in
becoming the preferred employer.

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Flexibility Engagement Campaign 28 February 2017
18Harald Schirmer, © Continental AG
Matthias: (SENIOR EXECUTIVE)
"[…] Flexibility means something different for everyone, so the specific set
up has to be jointly agreed between colleagues and leaders to make it
work for the team."

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Flexibility Engagement Campaign 28 February 2017
19Harald Schirmer, © Continental AG
Xia: (SHANGHAI)
I was so excited when i saw" flexibility", I am looking forward to stepping
forward, that means more efficiency, more creative, and more trust.

20. Public
Flexibility Engagement Campaign 28 February 2017
20Harald Schirmer, © Continental AG
Annette: (LEADER)
"I can only confirm how valuable this time off was both for me personally
and for my professional development — and fully support to make this
offer broadly available!
Don't dream it — be it!"

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Flexibility Engagement Campaign 28 February 2017
21Harald Schirmer, © Continental AG
Alessandro: (ITALY)
This initiative is a great idea.

22. Public
Flexibility Engagement Campaign
and we just got started…
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22Harald Schirmer, © Continental AG