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2. About High Quality Content
High quality content is unique, focused & correctly
optimized information that people and search engines are
guided to read, view & share. Quality content helps you
rank better for search engines & delights your customer.
3. 1. Relevant & Context
Google is moving towards analyzing
topics and context, not just keywords.
The search engine understands the
meaning of words and how they are
related to each other.
According to searchMetrics, google's
algorithm recognizes high quality,
relavant content and rewards it with
higher rankings.
Focus on developing
content for users, not
search engines.
Tip:
4. 2. Content Length
Top ranking websites have 900+ words
of content per page.
Focus on developing longer content.
Length for ideal blog post is 2000-2450+ words
long from SEO perspective and 1,600 words
from reader's perspective.
Tip:
5. 3. Image & Video
Blog posts with images & videos are
more engaging for visitors.
Web pages with more images rank
better.
Web pages in top rankings have an
average of 7 images.
Tip:
Include an image or a video for each new
chapter of your post.
6. 4. Grammer & Spelling
Grammer and spelling mistakes make you
look bad in the eyes of your customers.
Google, Yahoo & Bing might penalize
you for the same.
Flawless copy makes you look professional.
45.5% of customers are
turned off by poor spelling or
grammer.
Tip:
Always read your copy 2 times
before publishing it.
7. 5. Readability
Readability is the ease in which text can be read & understood.
High ranking texts are easier to read.
Tip:
Use shorter sentences,
paragraphs and active verb
forms. Remove all clutter,
unnecessary words & limit
the use of
adverbs/adjectives.
8. 6. Formatting
Google can detect page layout and you
might get penalized for poor
formatting.
Visitors are less likely to read a post
with poor formatting.
Tip:
Use H1/H2 tags, number lists and bullet points to break down your
content. Keep sentences and paragraphs short.
Use Bold & Italics to highlight important parts.
9. 7. Expertise
The expertise of the author is a critical factor for any content to
be considered high quality.
People want to read posts from experts that can dig in to a
topic & explain it.
Tip:
Focused on writing detailed, well researched posts. Link to other posts &
give examples to support your points.
10. 8. Social Media Shares
High quality content tends to be shared more.
High quality websites have social media share buttons present
on the pages.
More social media shares correlate to higher search engine
rankings.
Tip:
Place your social media sharing icons
visible on the page & include call-to-action
for people to share.
11. 9. Google Internal & External Links
Pages that rank better generally have a better internal link
structure.
Linking to valuable external resources delights your readers.
Tip:
Focus on building a nice internal
link architecture. Never link to
unrelated pages, or you will get
penalized by Google.
12. 10. Quality of Comments
Web Content with a high number of
comments is perceived as high quality.
Spammy unrelated comments might
hurt your ranking and make you look
bad in eyes of visitors.
Quality thoughtful comments helps
you rank better & engages your reader
with the content.
13. To Develop High
Quality Website For
Your Business, Visit
us today!
www.greymatterindia.com
Source: www.digitalinformationworld.com