The Salesforce Summer '17 release features over 300 new capabilities across the Salesforce platforms like Service Cloud, Marketing Cloud, Sales Cloud, and Community Cloud. Key features include expanded Lightning products with Einstein intelligence, improved productivity through performance innovations and powerful integrations, and new features in areas like the Service Cloud console, Field Service Lightning, Marketing Cloud automation, and Community Cloud notifications.

1. Salesforce Summer ’17 Release:
Blazing a Trail to Business Productivity
SALESFORCE AND MARKETING CLOUD COMMUNITY

2. Salesforce Summer ’17 Release
 Salesforce Summer ’17 release is built around empowering businesses to
work faster and smarter with expanded Lightning products and Einstein
intelligence.
 This release consists of amazing performance innovation, 300+ new features
and powerful integration across the customer success platforms to help
businesses improve productivity.
 So, let’s check out the top features of Salesforce Summer ’17:

3. Service Cloud

4. Features of Service Cloud
 Allows company to just drag-and-drop components to create personalized
experience for their agents and deliver a single unified view about every
case and customer.
 With split view features, agents can see a list of their cases in an addition to
the current case, saving time as they work.
 Keyboard shortcuts to help agents switch between tabs and refer history,
reducing clicks and allowing them to close cases quickly.
 Hovers allow agents to quickly access the information about any case at a
glance.
Lightning Service Console

5. Features of Service Cloud
 Offers brand-new dedicated lightning setup experience with built-in best
practices.
 Has 5 walk-throughs to make it easy to setup service channels like email,
Twitter, and Facebook.
 Allows companies to setup – Knowledge and Lightning Communities to help
agents and customers find the right information at the right time.
 Provides admin with an insight into recommendations on what to do next,
how the service team is performing and more.
Lightning Service Setup

6.  Allows companies to provide personalized experience under branded
communities in just a few clicks.
 Simply drop Snap-ins components to lightning community from the builder
and publish to allow customers chat with agents in real-time and get help.
 Since lightning communities are mobile-responsive, customers can start
conversation from any device.
Snap-Ins for lightning Communities
Features of Service Cloud

7.  Allows companies to deliver proactive support to their customers
 Simply define maintenance plan for any asset, and field service lightning will
automatically generate work order, appointments based on the frequency
and maintenance window.
 Ensures every asset is up and running.
Field Service Lightning Preventative Maintenance
Features of Service Cloud

8.  Allows companies request products from warehouse and have them
delivered to customer or pickup location, or even transfer to another mobile
employee out in the field.
 With field service lightning mobile app, any mobile worker can request for
products right from their phone.
Field Service Lightning Parts Requests and Transfers
Features of Service Cloud

9.  Shows all information required in the report in an intuitive format.
 Lists all the groups in any report so that you can easily add or remove any
item.
 Once entered information, the tabular report automatically changes into a
summary report, which can be customized further as per the preference.
Lightning Report Builder
Features of Service Cloud

10. Marketing Cloud

11. Features of Marketing Cloud
 Offers AI-driven social analysis to help marketers, sales reps and service
reps become faster and smarter
 Quickly scans product logo and fetch other related information in seconds
to help sales or service reps quickly get an insight into any issue
Social Studio Einstein Vision
 Allows sales managers, admin and marketers to have insight into the
adoption, review product emails and how these emails are used.
 Highlights the impact of emails delivered on team and individual reps
 Tracks which templates and campaigns drive the best results
Pardot Engage Team Reports

12.  Helps marketers understand their audience better based on common
attributes through the power of AI
 Saves time, money, and increases engagement across all social, web,
marketing and ecommerce channels
Salesforce DMP Einstein Segmentation
Features of Marketing Cloud
 Allows admin to respond to any user or customer anywhere anytime right
from their mobile phones.
 Available for free trial in the Apple app store
Marketing Cloud Mobile App User Management

13.  Introduces sales leaderboards feature, which displays top performers in sales
and lets the team understand how they are performing against their sales
target
 Drives awareness, engagement, and activity across sales team.
Social Studio Command Center
Features of Marketing Cloud

14. Sales Cloud

15. Features of Sales Cloud
 Helps keep the data clean and accurate by analyzing emails and calendar
events, identifying new contacts, and add new suggestion to keep records in
CRM
Lightning for Gmail
 Offers contact hierarchy in lightning experience to display thousands of
records in an easy to view and easy to read visual display
 Quickly customize and configure display columns
 Provides complete information about any record just by hovering over
Lightning Contact Hierarchy

16.  Is a brand-new native integration between Salesforce CRM and Gmail to
help users access the power of lightning app builder and Salesforce lightning
CRM right in their Gmail account
Sales Cloud Einstein Automated Contacts
 Allows reps to pre-record generic message and then simply drop the message
to leave a voicemail to their prospects
 Saves time, efforts, and ensure consistency in messages
Lightning Dialer Voicemail Drop
Features of Sales Cloud

17.  Conveys all information through an intuitive interface
 Converts tabular reports automatically into summary reports, and can be
customized further
Lightning Report Builder
Features of Sales Cloud

18. Community Cloud

19.  Enables content from Adobe experience manager CMS to easily be inserted
in your community, which allows users to connect and use content from
existing CMS and retain consistent content identity across your community
and other web properties
 Makes community mobile responsive and faster than ever before
Lightning CMS Connect
Features of Community Cloud
 Allows reps to pre-record generic message and then simply drop the message
to leave a voicemail to their prospects
 Saves time, efforts, and ensure consistency in messages
Service Console Lightning Community 360

20.  Helps agents track and analyze self-service metrics with a single dashboard
 Tracks content that people are viewing the most, and update knowledge
base accordingly
 Can be customized to include metrics specific to your community
Service Community Scorecard
Features of Community Cloud
 Sends real-time notifications across communities and Salesforce
 Allows users to quickly learn and responds using any web or mobile device
Lightning Global Notifications

21.  Lets users find the most relevant feed search results, and sort by relevance,
likes, and views
 Helps discover relevant information across the community faster
Einstein Feed Search
Features of Community Cloud

22. At Grazitti Interactive, our certified Salesforce experts have
provided award-winning, customized solutions for Service Cloud,
Online Communities, Sales Cloud, and other Salesforce
implementations for several top-notch companies. If you want
to leverage the latest Salesforce enhancements to your instance,
drop us an email at info@grazitti.com.
Make the Most of Latest Salesforce Releases
Source:
https://www.grazitti.com/blog/salesforce-summer-17-release-blazing-a-trail-to-business-productiv

23. Thank you!