This document summarizes an adventure tourism presentation. It begins by defining adventure tourism and categorizing it into soft and hard adventure. It then discusses the target market for adventure tourism, which tends to be older, independent travelers over 40 with disposable income seeking unique experiences. Several examples are given of real people who engaged in adventure tourism and their motivations. The document concludes by outlining future challenges the industry may face, such as maintaining an authentic experience as it grows or dealing with risk, and recommends strategies like vetting suitable customers and focusing on health, safety, and environmental initiatives.