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Then.. Now.. Forever..
A snapshot of the presentation
Executive Summary
History Eras Acquisition
Superstars
& Divas
Various
Initiatives
PPVs &
Network
The Golden Era of Wrestling
History of WWE
Bruno Sammartino and Lou Thesz: The mainstays
History of WWE- CWC
► James "Jess" McMahon was a successful boxing
promoter who began working with Tex Rickard in
1926
► Joseph Raymond "Toots" Mondt had created a new
challenge of professional wrestling that he called
“Slam Bang Western Style Wrestling”
► Mondt eventually took over the New York wrestling
scene, with the aid of several bookers, one of whom
was Jess McMahon
► Together, McMahon and Mondt created the Capitol
Wrestling Corporation Ltd. (CWC)
The inception of territorial wrestling organizations
History of WWE- WWWF
► In early 1963, the World Wide Wrestling
Federation (WWWF) was formed by McMahon
and Mondt
► The WWWF operated in a conservative manner
compared to other pro wrestling territories
► After gaining a television program deal, the
WWWF was doing sell out business by 1970
► At the annual meeting of the NWA in 1983, the
McMahons and WWWF employee Jim Barnett all
withdrew from the organization
End of the territories
History of WWE- WWF
► In March 1979, for marketing purposes, the World Wide Wrestling
Federation was renamed the World Wrestling Federation
► That same year, the son of Vincent J. McMahon, Vincent K. McMahon,
founded Titan Sports, Inc
► Against his father's wishes, McMahon began an expansion process by
acquiring various territories
► McMahon hired AWA talent Hulk Hogan, who had achieved popularity
outside of wrestling, notably for his appearance in Rocky III as Thunderlips
► Other wrestlers took part of the roster, such as André the Giant, Jimmy
"Superfly" Snuka, The Magnificent Muraco, Junkyard Dog, "Mr. Wonderful"
Paul Orndorff, Greg "The Hammer" Valentine, Ricky "The Dragon"
Steamboat, Nikolai Volkoff and the Iron Sheik thus starting the “Golden
Era” of wrestling
WWE through the generations
Various Eras
Andre the Giant and Hulk Hogan: The Pioneers
Various Eras- The Glorious Past
► The WWF was hit with allegations of steroid
abuse and distribution in 1992 and was followed
by allegations of sexual harassment by WWF
employees the following year
► The steroid trial cost the company an estimated
$5 million
► This drove many WWF wrestlers to the only major
competition at the time, WCW
► In 1993, the WWF broke new ground in televised
professional wrestling with the début of its cable
program WWF Monday Night Raw
► WWF was being shown across the United
States by 1983, which was in stark contrast to
the territorial agreements
► WrestleMania, the first ever Pay-Per-View, was
a major pay-per-view success; and was
marketed as the Super Bowl of professional
wrestling
► The event and hype surrounding it led to the
term Rock 'n' Wrestling Connection, due to
the cross-promotion of pop-culture and
professional wrestling
Golden Era New Generation Era
Steve Austin: The Biggest Superstar of all time
Various Eras- Changing Guard
► Two of the top stars of the Attitude Era, Steve
Austin and The Rock, left the company
► Replaced by newcomers such as Brock Lesnar
and Randy Orton
► Due to the influx of wrestlers from the acquisition
of WCW and ECW led to brand extension by
creation of Smackdown!, a completely new
show with a different roster
► "Ruthless Aggression" became the major theme
for many years that included an action figure line
► Monday Night Wars continued between
Monday Night Raw and WCW's Monday
Nitro
► WWF transformed itself from a family-friendly
product into a more adult oriented product
► Steve Austin was slowly promoted as an
anti-hero and the face of the company
► The creation of the Mr. McMahon character
soon led to the Austin vs. McMahon
feud, the central storyline during the
Attitude Era
Attitude Era Ruthless Aggression
John Cena and CM Punk: Modern Day Hogan & Savage
Various Eras- Present & Future
► In August 2011, WWE effectively ended the
Brand Extension when they gave Raw the
tagline "SuperShow“
► As of Raw's 1,000th episode, airing on July 23,
2012, WWE Raw removed the "SuperShow"
tagline as well as becoming a three-hour
broadcast, extended from two-hours
► Also around the same time, during the promos,
wrestlers started using real life of each other
during the build up to the matches giving this
era the name of “Reality Era”
► In 2008 WWE acknowledged that 60% of
its audience was made up of women and
children
► This forced a shift in programming content
included doing away with most of the
"vulgar" language, heavy violence and
adult themes
► During this period, WWE attempted to
gain popularity with a mainstream
audience by inviting celebrities to be the
guest host of Raw
PG Era Reality Era
All down to one man: Vince McMahon
Acquisitions
The biggest territory in the entire North America
Acquisitions- Territories
► Vince McMahon believed that wrestling should
market itself as sports entertainment rather than
a sport to grow and hence he went on a buying
spree of territories
► McMahon decided to start telecasting his shows
in the region of these territories and promoting it
to the point that the heads of the wrestling
companies had to accept his offer of buying
them out
► The only company that was able to resist was
Mid Atlantic promotion of Jim Crockett, which
went on to become WCW
At one time beat WWE for rating for 117 weeks
Acquisitions- WCW
► After Time Warner merged with AOL, Ted Turner's
control over WCW was considerably
reduced, and the newly merged company
announced a complete lack of interest in
professional wrestling as a whole, and decided
to sell WCW in its entirety
► In March 2001 McMahon acquired WCW from
AOL Time Warner for a number reported to be
around $7 million
► Contracts of the big name stars like Hulk
Hogan, Kevin Nash, Scott Hall and Bill Goldberg
were not included in the purchase of the
company
Pioneers of adult-theme based content on TV
Acquisitions- ECW
► Extreme Championship Wrestling (ECW), which
was a company started by Paul Heyman in
1994, overnight became the hottest wrestling
show on TV due to an overdoese of violence
and adult-theme based content, which was a
precursor to the Attitude Era
► However a shortage of cash led to Paul Heyman
filing for bankruptcy even though the PPV buy
rates were 2nd only to WWE
► The assets of ECW, which had folded after filing
for bankruptcy protection in April 2001, were
purchased by WWE in mid-2003
The backbone of the industry
Superstars and Divas
Ever evolving models of contractual relationship
Superstars
► WWE contracts typically range from
developmental contracts to multi-year deals.
Most personnel are independent contractors
► This clause of independent contractors allows
the company to escape from the medical
benefits that the company would otherwise
have to pay and hence saving on a lot of
money and formalities
► However the company offers multiple other
benefits like TA and rehabilitation program fee
► The wrestlers make money out of their
appearances, PPV buy rates and merchandise
First promotion to use women as Valets
Divas
► The first promotion to use women as valets and
then later on female wrestlers for which a
separate division was created
► Mae Young, who died in January 2014 was the
first female wrestler to gain prominence and
was showcased on the card along with male
wrestlers
► Miss Elizabeth (For Randy Savage) started the
trend of valet
► WWE partnered with various magazines to allow
the Divas to pose for photo-shoots and gain
royalties out of it
Expansion and Community Service initiatives
Various Initiatives
Various community services
Various Initiatives- Active
The ones that caused a loss
Various Initiatives- Defunct
Pioneers in both the fields
PPVs and WWE Network
Introduced the concept of PPVs in the industry
PPVs
► In March 1979, for marketing purposes, the WWE
has broadcast pay-per-views since the
1980s, when its classic "big four" events were first
established
► WWE pay-per-views are made available in the
United States by In Demand, Dish Network or
DirecTV
► In January 2014, WWE announced that the WWE
Network, a service launching in February, would
feature its entire back catalog of pay-per-view
events, as well as all future pay-per-views from
WrestleMania XXX onwards
Started their own network which helped in stock boost
WWE Network
Purchase TNA/ROH
Change the orientation of programming
More social media promotion
Cut down on the movies department
Recommendation For Future
We’ve Got Two Words For Ya!!
Thank You!!

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WWE from a Strategy Perspective

  • 2. A snapshot of the presentation Executive Summary History Eras Acquisition Superstars & Divas Various Initiatives PPVs & Network
  • 3. The Golden Era of Wrestling History of WWE
  • 4. Bruno Sammartino and Lou Thesz: The mainstays History of WWE- CWC ► James "Jess" McMahon was a successful boxing promoter who began working with Tex Rickard in 1926 ► Joseph Raymond "Toots" Mondt had created a new challenge of professional wrestling that he called “Slam Bang Western Style Wrestling” ► Mondt eventually took over the New York wrestling scene, with the aid of several bookers, one of whom was Jess McMahon ► Together, McMahon and Mondt created the Capitol Wrestling Corporation Ltd. (CWC)
  • 5. The inception of territorial wrestling organizations History of WWE- WWWF ► In early 1963, the World Wide Wrestling Federation (WWWF) was formed by McMahon and Mondt ► The WWWF operated in a conservative manner compared to other pro wrestling territories ► After gaining a television program deal, the WWWF was doing sell out business by 1970 ► At the annual meeting of the NWA in 1983, the McMahons and WWWF employee Jim Barnett all withdrew from the organization
  • 6. End of the territories History of WWE- WWF ► In March 1979, for marketing purposes, the World Wide Wrestling Federation was renamed the World Wrestling Federation ► That same year, the son of Vincent J. McMahon, Vincent K. McMahon, founded Titan Sports, Inc ► Against his father's wishes, McMahon began an expansion process by acquiring various territories ► McMahon hired AWA talent Hulk Hogan, who had achieved popularity outside of wrestling, notably for his appearance in Rocky III as Thunderlips ► Other wrestlers took part of the roster, such as André the Giant, Jimmy "Superfly" Snuka, The Magnificent Muraco, Junkyard Dog, "Mr. Wonderful" Paul Orndorff, Greg "The Hammer" Valentine, Ricky "The Dragon" Steamboat, Nikolai Volkoff and the Iron Sheik thus starting the “Golden Era” of wrestling
  • 7. WWE through the generations Various Eras
  • 8. Andre the Giant and Hulk Hogan: The Pioneers Various Eras- The Glorious Past ► The WWF was hit with allegations of steroid abuse and distribution in 1992 and was followed by allegations of sexual harassment by WWF employees the following year ► The steroid trial cost the company an estimated $5 million ► This drove many WWF wrestlers to the only major competition at the time, WCW ► In 1993, the WWF broke new ground in televised professional wrestling with the début of its cable program WWF Monday Night Raw ► WWF was being shown across the United States by 1983, which was in stark contrast to the territorial agreements ► WrestleMania, the first ever Pay-Per-View, was a major pay-per-view success; and was marketed as the Super Bowl of professional wrestling ► The event and hype surrounding it led to the term Rock 'n' Wrestling Connection, due to the cross-promotion of pop-culture and professional wrestling Golden Era New Generation Era
  • 9. Steve Austin: The Biggest Superstar of all time Various Eras- Changing Guard ► Two of the top stars of the Attitude Era, Steve Austin and The Rock, left the company ► Replaced by newcomers such as Brock Lesnar and Randy Orton ► Due to the influx of wrestlers from the acquisition of WCW and ECW led to brand extension by creation of Smackdown!, a completely new show with a different roster ► "Ruthless Aggression" became the major theme for many years that included an action figure line ► Monday Night Wars continued between Monday Night Raw and WCW's Monday Nitro ► WWF transformed itself from a family-friendly product into a more adult oriented product ► Steve Austin was slowly promoted as an anti-hero and the face of the company ► The creation of the Mr. McMahon character soon led to the Austin vs. McMahon feud, the central storyline during the Attitude Era Attitude Era Ruthless Aggression
  • 10. John Cena and CM Punk: Modern Day Hogan & Savage Various Eras- Present & Future ► In August 2011, WWE effectively ended the Brand Extension when they gave Raw the tagline "SuperShow“ ► As of Raw's 1,000th episode, airing on July 23, 2012, WWE Raw removed the "SuperShow" tagline as well as becoming a three-hour broadcast, extended from two-hours ► Also around the same time, during the promos, wrestlers started using real life of each other during the build up to the matches giving this era the name of “Reality Era” ► In 2008 WWE acknowledged that 60% of its audience was made up of women and children ► This forced a shift in programming content included doing away with most of the "vulgar" language, heavy violence and adult themes ► During this period, WWE attempted to gain popularity with a mainstream audience by inviting celebrities to be the guest host of Raw PG Era Reality Era
  • 11. All down to one man: Vince McMahon Acquisitions
  • 12. The biggest territory in the entire North America Acquisitions- Territories ► Vince McMahon believed that wrestling should market itself as sports entertainment rather than a sport to grow and hence he went on a buying spree of territories ► McMahon decided to start telecasting his shows in the region of these territories and promoting it to the point that the heads of the wrestling companies had to accept his offer of buying them out ► The only company that was able to resist was Mid Atlantic promotion of Jim Crockett, which went on to become WCW
  • 13. At one time beat WWE for rating for 117 weeks Acquisitions- WCW ► After Time Warner merged with AOL, Ted Turner's control over WCW was considerably reduced, and the newly merged company announced a complete lack of interest in professional wrestling as a whole, and decided to sell WCW in its entirety ► In March 2001 McMahon acquired WCW from AOL Time Warner for a number reported to be around $7 million ► Contracts of the big name stars like Hulk Hogan, Kevin Nash, Scott Hall and Bill Goldberg were not included in the purchase of the company
  • 14. Pioneers of adult-theme based content on TV Acquisitions- ECW ► Extreme Championship Wrestling (ECW), which was a company started by Paul Heyman in 1994, overnight became the hottest wrestling show on TV due to an overdoese of violence and adult-theme based content, which was a precursor to the Attitude Era ► However a shortage of cash led to Paul Heyman filing for bankruptcy even though the PPV buy rates were 2nd only to WWE ► The assets of ECW, which had folded after filing for bankruptcy protection in April 2001, were purchased by WWE in mid-2003
  • 15. The backbone of the industry Superstars and Divas
  • 16. Ever evolving models of contractual relationship Superstars ► WWE contracts typically range from developmental contracts to multi-year deals. Most personnel are independent contractors ► This clause of independent contractors allows the company to escape from the medical benefits that the company would otherwise have to pay and hence saving on a lot of money and formalities ► However the company offers multiple other benefits like TA and rehabilitation program fee ► The wrestlers make money out of their appearances, PPV buy rates and merchandise
  • 17. First promotion to use women as Valets Divas ► The first promotion to use women as valets and then later on female wrestlers for which a separate division was created ► Mae Young, who died in January 2014 was the first female wrestler to gain prominence and was showcased on the card along with male wrestlers ► Miss Elizabeth (For Randy Savage) started the trend of valet ► WWE partnered with various magazines to allow the Divas to pose for photo-shoots and gain royalties out of it
  • 18. Expansion and Community Service initiatives Various Initiatives
  • 19. Various community services Various Initiatives- Active
  • 20. The ones that caused a loss Various Initiatives- Defunct
  • 21. Pioneers in both the fields PPVs and WWE Network
  • 22. Introduced the concept of PPVs in the industry PPVs ► In March 1979, for marketing purposes, the WWE has broadcast pay-per-views since the 1980s, when its classic "big four" events were first established ► WWE pay-per-views are made available in the United States by In Demand, Dish Network or DirecTV ► In January 2014, WWE announced that the WWE Network, a service launching in February, would feature its entire back catalog of pay-per-view events, as well as all future pay-per-views from WrestleMania XXX onwards
  • 23. Started their own network which helped in stock boost WWE Network
  • 24. Purchase TNA/ROH Change the orientation of programming More social media promotion Cut down on the movies department Recommendation For Future
  • 25. We’ve Got Two Words For Ya!! Thank You!!