Seeing is Buying - Visual Social Media for Real Estate
•Transferir como PPT, PDF•
16 gostaram•1,349 visualizações
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo "Seeing is Buying or Seeing is Believing" Mitch Miles, The 26.2 Group An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Seeing is Buying - Visual Social Media for Real Estate
Semelhante a Seeing is Buying - Visual Social Media for Real Estate (20)
Mais de Mitch Miles
Mais de Mitch Miles (20)
Último
Último (20)
Seeing is Buying - Visual Social Media for Real Estate
- 2. MITCH MILES
- 14. All of the previous words were added to the dictionary from 2011 to present
- 21. aha moment (a moment of sudden realization, inspiration, insight, recognition, or comprehension) Added August 2013
- 22. ADDED IN 2014
- 23. ADDED IN 2014
- 25. All of the previous words were added to the dictionary from 2011 to present
- 27. 168 million emails are sent
- 37. REMEMBER to take Social Media 1 mile at a time
- 38. JUST JUMP IN
- 41. “You donut get a 2nd chance to make a 1st imprezzion”
- 42. 2nd Impressions
- 43. 2nd Impressions
- 44. 1st Impression is online
- 45. 1st Impression is often Smartphone, Tablet, or Mobile Device
- 49. Visual (65%) • Pictures • Graphs, Charts • Diagrams Kinesthetic (5%) • Doing • Touching • Direct Involvement Auditory (35%) • Sound • Verbalization • Talking out loud
- 55. Follow on Twitter @BadRealtyPhotos terriblerealestateagentphotos.com
- 61. Your business is what You say… NOT It is what SAY!
- 72. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
- 73. Pinterest Terminology • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category.
- 75. Pinterest Terminology • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.
- 77. They're just kids … LinkedIn (2003) – 11 Yrs Old Facebook (2004) - 10 Yrs Old YouTube (2005) – 9 Yrs Old TTwwiitttteerr ((22000066)) –– 88 YYrrss OOlldd SSlliiddeeSShhaarree ((22000066)) –– 88 YYrrss OOlldd PPiinntteerreesstt ((22001100)) –– 44 YYrrss OOlldd
- 78. 15.8 minutes 12.1 minutes
- 82. Best Practices for Pinterest 1. Infographics 2. Checklists 3. Text with Images 4. Videos 5. Tutorials 6. Food Rules 7. *Rich Pins * Just announced – May 20 2013
- 83. 15.8 minutes 12.1 minutes
- 85. PINTEREST BOARD
- 86. PINTEREST BOARD
- 87. PINTEREST BOARD
- 88. PINTEREST PINS
- 89. PINNERS
- 90. PINS
- 91. PIN
- 95. Best Practices for Pinterest 1. Infographics 2. Checklists 3. Text with Images 4. Videos 5. Tutorials 6. Food Rules
- 97. 1. Infographics •Provide Value •Build a Relationship •Establish Credibility •Provide Value •Build a Relationship •Establish Credibility Create Your Own Infographics www.infogr.am Create Your Own Infographics www.infogr.am CALCULATE THE REAL VALUE REAL ESTATE MYTHS
- 98. 1. Infographics
- 99. 2. Checklists
- 100. 3. Text With Images 1.Add Text 2.Add Fonts 3. Captions 4.Add Colors
- 102. GREAT RESOURCE Free Picture Editor. No Registration Required 1. Add Text 2. Add Fonts 3. Add Colors www.picmonkey.com
- 103. 4. Pin Videos YouTube/Vimeo/Vine
- 104. 5. Tutorials How To …
- 105. 42 % Tutorial Pins have a 42% Higher Click Through Rate (CTR)
- 106. 6. Food Rules
- 109. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
- 110. BONUS SLIDES Marketing Strategies & Facebook Integration Steps Correct Dimensions and Sizes for each Social Media
- 116. Marketing Strategies & Fun with Pinterest
- 117. 1. Integrate into your website
- 118. 2. Integrate into your Facebook page
- 121. 3. Add a Pinterest Tab to Facebook Page Step #1 -- http://Iframehost.com/util/installtab/305927716147259 Step #2 Step #3
- 122. www.pinstamatic.com
- 123. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
Notas do Editor
- Do You Have a Headache yet?
- am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
- Do You Have a Headache yet?
- I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
- 3 Primary Learning Modalities
- Podcasts Webinars Tele-seminars iTunes U iPad
- Do You Have a Headache yet?
- Do You Have a Headache yet?
- Do You Have a Headache yet?
- Do You Have a Headache yet?
- Do You Have a Headache yet?
- Podcasts Webinars Tele-seminars iTunes U iPad
- Tablets Smartphones 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone. iPad Wiki’s twitter Living Social Groupon Foursquare Gowalla
- Quick Glance
- Teach – Teach – Teach Give – Give – Give
- Teach – Teach – Teach Give – Give – Give