Great customer support centres are more than just information dumps - they serve as an extension to your brand and company, and play an important role in how your company is perceived. From the product-oriented support of Fitbit to the minimalist design of Bigcartel, there are many different ways to go about building a great customer support centre. The common theme in all of them, however, is that they look and feel like an extension of the company, not a separate area - and that's what makes them great.