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TBWA 
M&M 
Chinese Comedy Portrait
TBWA 
What is Chinese sense of Humor? 
ChineseComedy 
Body Focus 
Humor 
Straightforward 
, Funny pose, 
Exaggerated 
performance... 
Language 
Focus Humor 
Making jokes 
with twist, Self-deprecating, 
Sarcasm...
TBWA 
Body Focus Humor 
More American, Easy to understand, 
Directly, Fun and Relax
TBWA 
Body Focus Humor: Back Dorm Boy 后舍男孩 
- Funny and exaggerated performance 
- A Chinese duo who gained fame for their lip sync videos to songs by the Backstreet Boys and other pop stars 
- Became an iconic body humor group in China
TBWA 
Language Focus Humor 
More Cultural, More Indirectly, Complicated, 
Sophisticated
TBWA 
Language focus Humor: Crosstalk 郭德 于 
- Most famous and beloved Crosstalk group in China, also famous abroad 
- Invited by CCTV Spring Festival Gala 2013 as performance guest 
- Crosstalk is a unique signature of Chinese sense of Humor, can communicate with Chinese audience better 
than american jokes
TBWA 
Scheming 
Insecure 
Thrives on attention 
Aggressive, Arrogant, Smug... 
In Guo’s crosstalk, he always making jokes on 
his partner Yu (Yellow), shoot from the lip, he is 
not being scheming and Insecure in the show, 
but his jokes and sarcasm, represent Red 
character in his own Chinese way. 
Red in Crosstalk
TBWA 
Simple 
Carefree 
Clueless 
Kind, Innocent, Sweet, Likable 
In Guo’s crosstalk, Yu is always the one who got 
played by Guo. Carefree and kind, represent the 
Yellow. 
Yellow in Crosstalk
TBWA 
Red and Yellow in Crosstalk 
What do they look like? (Reference video)
TBWA 
Other Humor? 
Body focus humor is fun to watch, easy to 
understand, but sometimes it’s too superficial to 
bring enforce the characteristic of a brand as lacking 
of distinctive humor 
Language focus humor has its unique Chinese 
culture background but it involves different 
geographical cultural difference, may not be widely 
accepted by Chinese youth. 
Body Focus Humor Language Focus Humor 
Body 
Comedy 
? Crosstalk 
Is there better comedy that combines both with huge 
success?
TBWA 
Redefine Chinese Humor 
Body Focus Humor Language Focus Humor 
Combined 
Humor 
Outlandish style of humor and rubber-faced facial 
expressions, also with interesting and laughable 
conversation. 
Engaging Chinese audience with modern Chinese cultural.
TBWA 
Combined Humor 
Funny performance and conversations 
relevant to modern Chinese cultural
TBWA 
Combined Humor: 泰 Lost in Thailand 
- Funny and exaggerated performance with interesting story 
- Hit the top of Comedy Movie box office in China (1.2 Billion Yuan) 
- A Comedy wins over Chinese audience and redefines Chinese ’Humor taste in films’, begins a new era of 
Chinese comedy movie.
TBWA 
Red in 泰(Lost in Thailand) 
Scheming 
Insecure 
Thrives on attention 
Aggressive, Arrogant, Smug... 
In this movie, Xu Lang is a scientist and try 
everything to get the authorization of his 
invention. He is arrogant, aggressive and also 
insecure, play tricks and use Wang Bao Qiang 
(Yellow) to archive his goal.
TBWA 
Simple 
Carefree 
Clueless 
Kind, Innocent, Sweet, Likable 
In this movie, BaoBao is a naive sweet guy, 
simple and clueless. He doing things without 
plan and always doing silly pose to take pictures. 
Yellow in 泰(Lost in Thailand)
TBWA 
Red and Yellow in 泰(Lost in Thailand) 
What do they look like? (Reference video) 
Exaggerated 
performance 
Funny facial 
expressions 
Engaging 
jokes and 
conversation 
Chinese 
modern 
cultural
TBWA
TBWA 
Movie: Stephen Chow’s Movie 
- Stephen Chow is the most awarded and famous comedy movie director, he created many classic character 
and all his jokes in the movies became a fashion. 
- In Hong Kong, he represents the local grassroots culture, while in the mainland he is a cultural hero/icon 
among the 20- and 30-somethings thanks mainly to his A Chinese Odyssey in 1994. 
- His latest film still hits the box office for 1.2 Billion RMB
TBWA 
Red in Stephen Chow’s Movies 周星影系列 
In most of his earlier movies, Stephen Chow always plays a scheming, 
arrogant and smug character who is doing silly things all the time (flirting 
with all the girls, try to make himself looks cool etc.,), look exactly like the 
Red.
TBWA 
Yellow in Stephen Chow’s Movies 
As the partner of Stephen Chow(Red), Ng Man-tat always play 
a silly, simple and kind character in his movie. Just like the 
Yellow.
TBWA 
Red and Yellow in Stephen Chow’s movies 
What do they look like? (Reference video)
TBWA 
Drama: iPartment 情公寓 
- Best Drama Awards of Asia Idol 2012 
- Beloved and welcomed by young people because its funny performance and relevant to modern Chinese 
cultural. 
- Highest audience rating of the year at Anhui, Shanxi, Hubei. 
- Top 1 hot searching keywords ever, 305 million times search in one day.
TBWA 
Red in 情公寓 iApartment 
曾小 
“Good boy is me, I’m Zeng Xiaoxian”, a funny, overconfidence guy, always try to 
flirt with girls but end up in failure, scheming and thrives on attention. This drama 
became dreadfully popular because of Zeng Xiaoxian’s interesting performance 
and character. (reference video)
TBWA 
Yellow in 情公寓 iApartment 
展博 
Naive, innocent and nice guy in this drama. Did a lot of silly things with Zeng 
Xiaoxian(Red)
TBWA 
Red and Yellow in iPartment 
What do they look like? (Reference video)
TBWA 
Cartoon: 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf 
- Happy Lamb and Grey Wolf or "Pleasant Goat and Big Big Wolf" had 530 episodes when it premiered. After it 
became moderately successful, Creative Power Entertaining created the next 480 episodes, including 60 
exclusive Olympics episodes. 
- Most successful Chinese cartoon in recent years and had the highest box office record of Chinese cartoon. 
- Had 3 movies in the cinema, total box office over 1.5 billion yuan.
TBWA 
Red in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf 
灰太狼 
A scheming, insecure wolf, a rather bumbling character, he always concocts 
elaborate plans and creates fanciful traps to catch the goats, with limited success.
TBWA 
Yellow in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf 
喜羊羊 
Positive, likable character, naive and careless. As simple as the Yellow.
TBWA 
Red and Yellow in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf 
What do they look like? (Reference video)

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M&m chinese comedy portrait

  • 1. TBWA M&M Chinese Comedy Portrait
  • 2. TBWA What is Chinese sense of Humor? ChineseComedy Body Focus Humor Straightforward , Funny pose, Exaggerated performance... Language Focus Humor Making jokes with twist, Self-deprecating, Sarcasm...
  • 3. TBWA Body Focus Humor More American, Easy to understand, Directly, Fun and Relax
  • 4. TBWA Body Focus Humor: Back Dorm Boy 后舍男孩 - Funny and exaggerated performance - A Chinese duo who gained fame for their lip sync videos to songs by the Backstreet Boys and other pop stars - Became an iconic body humor group in China
  • 5. TBWA Language Focus Humor More Cultural, More Indirectly, Complicated, Sophisticated
  • 6. TBWA Language focus Humor: Crosstalk 郭德 于 - Most famous and beloved Crosstalk group in China, also famous abroad - Invited by CCTV Spring Festival Gala 2013 as performance guest - Crosstalk is a unique signature of Chinese sense of Humor, can communicate with Chinese audience better than american jokes
  • 7. TBWA Scheming Insecure Thrives on attention Aggressive, Arrogant, Smug... In Guo’s crosstalk, he always making jokes on his partner Yu (Yellow), shoot from the lip, he is not being scheming and Insecure in the show, but his jokes and sarcasm, represent Red character in his own Chinese way. Red in Crosstalk
  • 8. TBWA Simple Carefree Clueless Kind, Innocent, Sweet, Likable In Guo’s crosstalk, Yu is always the one who got played by Guo. Carefree and kind, represent the Yellow. Yellow in Crosstalk
  • 9. TBWA Red and Yellow in Crosstalk What do they look like? (Reference video)
  • 10. TBWA Other Humor? Body focus humor is fun to watch, easy to understand, but sometimes it’s too superficial to bring enforce the characteristic of a brand as lacking of distinctive humor Language focus humor has its unique Chinese culture background but it involves different geographical cultural difference, may not be widely accepted by Chinese youth. Body Focus Humor Language Focus Humor Body Comedy ? Crosstalk Is there better comedy that combines both with huge success?
  • 11. TBWA Redefine Chinese Humor Body Focus Humor Language Focus Humor Combined Humor Outlandish style of humor and rubber-faced facial expressions, also with interesting and laughable conversation. Engaging Chinese audience with modern Chinese cultural.
  • 12. TBWA Combined Humor Funny performance and conversations relevant to modern Chinese cultural
  • 13. TBWA Combined Humor: 泰 Lost in Thailand - Funny and exaggerated performance with interesting story - Hit the top of Comedy Movie box office in China (1.2 Billion Yuan) - A Comedy wins over Chinese audience and redefines Chinese ’Humor taste in films’, begins a new era of Chinese comedy movie.
  • 14. TBWA Red in 泰(Lost in Thailand) Scheming Insecure Thrives on attention Aggressive, Arrogant, Smug... In this movie, Xu Lang is a scientist and try everything to get the authorization of his invention. He is arrogant, aggressive and also insecure, play tricks and use Wang Bao Qiang (Yellow) to archive his goal.
  • 15. TBWA Simple Carefree Clueless Kind, Innocent, Sweet, Likable In this movie, BaoBao is a naive sweet guy, simple and clueless. He doing things without plan and always doing silly pose to take pictures. Yellow in 泰(Lost in Thailand)
  • 16. TBWA Red and Yellow in 泰(Lost in Thailand) What do they look like? (Reference video) Exaggerated performance Funny facial expressions Engaging jokes and conversation Chinese modern cultural
  • 17. TBWA
  • 18. TBWA Movie: Stephen Chow’s Movie - Stephen Chow is the most awarded and famous comedy movie director, he created many classic character and all his jokes in the movies became a fashion. - In Hong Kong, he represents the local grassroots culture, while in the mainland he is a cultural hero/icon among the 20- and 30-somethings thanks mainly to his A Chinese Odyssey in 1994. - His latest film still hits the box office for 1.2 Billion RMB
  • 19. TBWA Red in Stephen Chow’s Movies 周星影系列 In most of his earlier movies, Stephen Chow always plays a scheming, arrogant and smug character who is doing silly things all the time (flirting with all the girls, try to make himself looks cool etc.,), look exactly like the Red.
  • 20. TBWA Yellow in Stephen Chow’s Movies As the partner of Stephen Chow(Red), Ng Man-tat always play a silly, simple and kind character in his movie. Just like the Yellow.
  • 21. TBWA Red and Yellow in Stephen Chow’s movies What do they look like? (Reference video)
  • 22. TBWA Drama: iPartment 情公寓 - Best Drama Awards of Asia Idol 2012 - Beloved and welcomed by young people because its funny performance and relevant to modern Chinese cultural. - Highest audience rating of the year at Anhui, Shanxi, Hubei. - Top 1 hot searching keywords ever, 305 million times search in one day.
  • 23. TBWA Red in 情公寓 iApartment 曾小 “Good boy is me, I’m Zeng Xiaoxian”, a funny, overconfidence guy, always try to flirt with girls but end up in failure, scheming and thrives on attention. This drama became dreadfully popular because of Zeng Xiaoxian’s interesting performance and character. (reference video)
  • 24. TBWA Yellow in 情公寓 iApartment 展博 Naive, innocent and nice guy in this drama. Did a lot of silly things with Zeng Xiaoxian(Red)
  • 25. TBWA Red and Yellow in iPartment What do they look like? (Reference video)
  • 26. TBWA Cartoon: 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf - Happy Lamb and Grey Wolf or "Pleasant Goat and Big Big Wolf" had 530 episodes when it premiered. After it became moderately successful, Creative Power Entertaining created the next 480 episodes, including 60 exclusive Olympics episodes. - Most successful Chinese cartoon in recent years and had the highest box office record of Chinese cartoon. - Had 3 movies in the cinema, total box office over 1.5 billion yuan.
  • 27. TBWA Red in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf 灰太狼 A scheming, insecure wolf, a rather bumbling character, he always concocts elaborate plans and creates fanciful traps to catch the goats, with limited success.
  • 28. TBWA Yellow in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf 喜羊羊 Positive, likable character, naive and careless. As simple as the Yellow.
  • 29. TBWA Red and Yellow in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf What do they look like? (Reference video)