The fitness industry is posed with a huge opportunity and with some serious threats. My view on the future of fitness, with Google and Apple as competitors and the obese world as a chance to be a truly meaningful industry. See all the trends, new developments, insights and lots of examples. C-level presentation held for the executive forum of the European Health and Fitness Association (EHFA) in Berlin, June 2014.

1. Future of being active
Gijsbregt Brouwer
EuropeActive - Berlin - June 16th, 2014
Creating sports experiences
in a world that talks back

4. Disruption

9. !
When will internet video
overtake TV?
“That already happened.”
-
Eric Scmidt, CEO Google

12. 1 on 1

13.
1 to many

14. Many to many

15. Facts

16. Social networks world wide
0
300
600
900
1200
Facebook Whatsapp Google+ Linkedin Twitter Instagram Tumblr Pinterest Vine
40
70108
200
243
277
300
450
1230

17. Use of smartphone

18. Use of smartphone
2010
82%
18%
2014
37%
63%
Mobile Desktop

19. Number of users of Runkeeper
0
8,75
17,5
26,25
35
2008 2009 2010 2011 2012 2013 now
30
23
9
6
2
00

20. All running apps combined
Far more than
100M downloads

21. Pump it

22. Mobile revolution

23. Trends
2nd decade 21st century

24. Tracking

25. "Sharing"

26. Fenced off

27. Smart real estate

28. Smart everything

29. Everything connected

30. All senses touched

31. Realtime world

32. Realtime world

33. Online = personal

34. Offline = personal

35. Define personal?

36. Outside is the new inside

37. “More people in the club”?

38. Trends
SPORTNEXT 2014

39. Transparant athlete

40. Transparant athlete

41. Yoga & broga

42. Desportification of sports

43. Performance
Fitness
Wellness
Lifestyle
Desportification of sports

44. Mind as the final frontier

45. Mind as the final frontier

46. Robots are coming

47. Robots are coming

48. Customer journey 2020
Engaging in activities

49. Before
Body scan

50. Before
Brain scan

51. Before
Gene scan

52. Before
print shoes & gear

53. Before
print shoe & gear

54. Before
Analysis of training

55. Before
Someone to train with

56. Before
Smart watch

57. During
Smart wear

58. During
Smart helmet

59. During
real time body feedback

60. During
real time body feedback

61. During
real time hydro feedback

62. During
ghosting

63. During
social & geo feedback

64. During
bio feedback

65. During
cheering

66. During
Screens everywhere

67. During
real time music

68. During
Gaming

69. During
Video

70. After
Track

71. After
Competition

72. After
Rewards

73. After
Bio analysis

74. After
smart recovery

75. Be personal

76. Be conceptual

77. Be flexible

78. Be connected

79. Be different

80. Follow me @gijsbregt