SlideShare uma empresa Scribd logo
1 de 24
Baixar para ler offline
17 Gapingvoid Cartoons That Will Change Your Business
Welcome to the future…
THE FUTURE OF BUSINESS IS
DIFFERENT THAN WE MIGHT THINK.

IT’S PART TECHNOLOGY.
IT’S PART PEOPLE. IT’S PART CHANGE.

This special series of cartoons, with
short insights from both Hugh MacLeod
and Brian Solis, will help you
see things differently.
Why this collaboration happened:
Hugh MacLeod is not only a dear friend but also one of
my biggest inspirations. His artwork is a magnificent
harmony of emotion, wit, logic and satire. When I thought
about the future of business, I pictured it beyond words
on a page, I hoped to bring together art with the art of
storytelling. I couldn’t think of anyone other than Hugh to
visualize what the future (WTF) is and should be…I hope
you are inspired by his work the same way I am.
– Brian Solis
Why this collaboration happened:
Besides being a favorite old drinking buddy from the early
blogging/Web 2.0 days, Brian is one of the few people who
really *gets* how all this Internet-enabled social stuff is
changing business — how it’s totally messing and
rearranging its entire DNA — and then also, being able
to explain it to people in a way that (1) they understand
and (2) they can implement. It’s pretty neat stuff.
– Hugh MacLeod
Nothing personal. Just business.

The internet is a collective of people, data, and things.
Understand that it is what it is. Also understand its true
nature and potential are yours to define.
This brave new world is really difficult to get used to at first. But that’s how
it should be…The question is, what are you going to do about it?

We cannot assume that others have figured anything out. The rules are being written
as we go. Seek inspiration beyond the oversimplified. Become disenchanted with
anything that takes complex subjects and breaks them down into “Top 10” lists.
They may still be children in the eyes of the law, yet the way they’re beginning
to interact around technology is already changing the world, including the
boring ol’ adult world we old fogies are occupying.

The impact of Millennials, Generation Z, and every digital native that follows them is
either generalized or simply underestimated. Why? Because their behaviors and
experiences are different and difficult to understand. They are the future and they
are changing the world…their way.
Welcome to the new realities, people.

Studies show that digital natives can text, check social networks, publish
updates all while doing their work. But wait, other studies show that they’re
actually spreading themselves thinner with greater reach but with less depth.
Who’s right? Who’s wrong? Who cares?
The Funnel doesn’t care about people because the Funnel isn’t alive,
the Funnel is a thing. Stop treating people like things.

Today, technology automates and scales engagement. The funnel seems to exist for
the benefit of the funnel. Decisions though are influenced by shared experiences….
Between people…and they influence the new customer journey
They’re not new toys anymore, they’re daily tools. Communicating, researching,
reviewing. No matter what the product is it’ll end up on a customer’s phone.
Are you ready for that?

The Zero Moment Of Truth is when you search. The Ultimate Moment Of
Truth is a shared experience. The future of business and branding is
when those two meet. To Generation C, the smart phone isn’t the
second screen, it’s the first screen…and that changes everything.
Everybody remembers the great epiphanies, almost as easily as they
forget the slow, boring, day-in-day-out schlepping it required to reach
there in the first place.

In a world of shared experiences, it’s not what you say about you, but what others say.
These experiences don’t vanish, they bind to one another, intensifying over time.
Shared experiences influence every moment of truth.
Just as a great book is a window into other possible worlds, the same is true
with great products. They tell us that things don’t have to be the way they
currently are.

Generation C is “always on” – seeing the world through the small screen, often before
they really see it with their own eyes. Following the digital breadcrumbs that Gen-C
leaves behind inspires us to create new worlds that captivate their attention and
imagination. This is how we compete for the future and relevance.
As more and more of our lives are mediated via the device (i.e. the smartphone) we carry
around with us, the more strong attachments will occur. Phones already matter to
Millennials on an emotional level, more than their cars do. Just a matter of time
until phones overtake houses in the emotional food chain etc.

Say it over and over again, because it’s not going back. “There’s no place like home.
There’s no place like home.” I love this image because I’m probably the last
generation to hold up a phone to my ear to talk to someone.
It’s so easy to see the customer as only the sum of the current transaction, as opposed
to a fully realized, complex human being, in it for the long term.

Customers are on a journey that either brings them closer to you or further
away from your brand promise. Unlike the linear imagery of a funnel,
today’s journey is an ellipse that doesn’t end if you don’t let it end.
Real human engagement has to come from inside you; it cannot be faked. But for it
to come out of you there need to be a “you” in the first place, Q.E.D.

What are the likely engagement scenarios your business needs to plan for to
build a frictionless and beneficial journey? Help? Entertainment? Support?
Advice Validation? Focusing on anything less than everything isn’t engagement,
it’s marketing disguised as compassion.
To paraphrase Maya Angelou: People eventually forget the price, people eventually
forget the quality, people never, ever forget how you once made them feel.

In a connected society, all markets are the culmination of shared experiences.
If you think about what it is that people share online, you’ll realize that
conversations are actually the manifestation of experiences. Why would you
leave them to chance?
The best companies start off by solving REAL problems. Understanding what a real
problem is, requires understanding what real human suffering is. Or at least,
understanding the real human condition. That requires empathy.

I love the TV show “Undercover Boss,”. Executives undergo a humbling journey to walk
in the footsteps of customers and employees. These CEO’s admit to “forgetting what it
was like…” and it’s hard to blame them for it. They live in a world of spreadsheets and
PowerPoint charts. Help them see what’s changing so they can feel it.
We human beings LOVE to confuse what happens inside the skull, with what happens
outside it. Maybe because being confused is better than being afraid, better than
admitting “I don’t know.”

If you think about it, everything that’s shared in mobile and social networks is emotional.
The EGOsystems in which we’re connected is alive with observations, reactions, calls to action,
and everything else we go through in life. Experiences can be contagious. Create the
experiences you want people to have, feel, and share.
The business world is A LOT more complex than it was. A few of us are NOT O.K. with
remaining complacent and pretending the old rules still apply.

Ignorance + Arrogance = Irrelevance. If you don’t believe things are changing,
if you undermine those fighting for transformation, be warned that you are
expediting your own irrelevance.
Innovation doesn’t begin with a spreadsheet. Innovation doesn’t begin with an MBA or
a seven-hour strategy meeting. Innovation begins from a place inside our deepest,
most quiet selves.

Innovation comes from an aspiration to fix something that may or may not be broken,
to create something from nothing, to accomplish feats not possible yesterday.
Innovation begins with a feeling and it will change the world.
Don’t wait around for the answers to magically appear. The answers will only come
with practice, Grasshopper.

Sometimes the best place to start is with a blank canvas,
to answer the questions that only you can answer.
Hugh MacLeod has been drawing art about life and business for twenty years.

He was one of the most popular bloggers in the early days of social media, earning
a loyal following of the best and brightest of Silicon Valley. His work has informed
an entire generation of entrepreneurs. He has created work for the largest
companies in the world including Intel, Microsoft, HP, Roche, Pearson, Dell, Havas
Worldwide and Rackspace, just to name a few. Hugh has written three books
published by Penguin, including a best seller, Ignore Everybody, which began life
as a free online manifesto that has been downloaded over four million times.

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive

technology. A digital analyst, sociologist, and futurist, Solis has studied and
influenced the effects of emerging technology on business, marketing, and culture.
Solis is also globally recognized as one of the most prominent thought leaders and
published authors in new media. His new book, What’s The Future of Business
(WTF), explores the landscape of connected consumerism and how business and
customer relationships unfold and flourish in four distinct moments of truth.
An in-depth look at
the future through the
cartoons inspired by

“WTF: What’s The
Future of Business.”

Like what you see?

Use code: WTF15 for 15% off your next purchase at

gapingvoidart.com

Mais conteúdo relacionado

Mais de Gapingvoid Culture Design Group

Mais de Gapingvoid Culture Design Group (6)

Intrapreneurship Conference Silicon Valley ebook
Intrapreneurship Conference Silicon Valley ebookIntrapreneurship Conference Silicon Valley ebook
Intrapreneurship Conference Silicon Valley ebook
 
Microsoft oneweek 2015 eBook by Gapingvoid
Microsoft oneweek 2015 eBook by GapingvoidMicrosoft oneweek 2015 eBook by Gapingvoid
Microsoft oneweek 2015 eBook by Gapingvoid
 
Gapingvoid 20 Ideas to Foster Innovation in Drug Development
Gapingvoid 20 Ideas to Foster Innovation in Drug DevelopmentGapingvoid 20 Ideas to Foster Innovation in Drug Development
Gapingvoid 20 Ideas to Foster Innovation in Drug Development
 
25 Things You Missed at SXSW 2015 by Gapingvoid
25 Things You Missed at SXSW 2015 by Gapingvoid25 Things You Missed at SXSW 2015 by Gapingvoid
25 Things You Missed at SXSW 2015 by Gapingvoid
 
Gapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your EventGapingvoid: How To Supercharge Your Event
Gapingvoid: How To Supercharge Your Event
 
Gapingvoid: Effective Visual Strategies for Business
Gapingvoid: Effective Visual Strategies for BusinessGapingvoid: Effective Visual Strategies for Business
Gapingvoid: Effective Visual Strategies for Business
 

Último

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 

Último (20)

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 

17 Gapingvoid Cartoons That Will Change Your Business

  • 2. Welcome to the future…
  • 3. THE FUTURE OF BUSINESS IS DIFFERENT THAN WE MIGHT THINK. IT’S PART TECHNOLOGY. IT’S PART PEOPLE. IT’S PART CHANGE. This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis, will help you see things differently.
  • 4. Why this collaboration happened: Hugh MacLeod is not only a dear friend but also one of my biggest inspirations. His artwork is a magnificent harmony of emotion, wit, logic and satire. When I thought about the future of business, I pictured it beyond words on a page, I hoped to bring together art with the art of storytelling. I couldn’t think of anyone other than Hugh to visualize what the future (WTF) is and should be…I hope you are inspired by his work the same way I am. – Brian Solis
  • 5. Why this collaboration happened: Besides being a favorite old drinking buddy from the early blogging/Web 2.0 days, Brian is one of the few people who really *gets* how all this Internet-enabled social stuff is changing business — how it’s totally messing and rearranging its entire DNA — and then also, being able to explain it to people in a way that (1) they understand and (2) they can implement. It’s pretty neat stuff. – Hugh MacLeod
  • 6. Nothing personal. Just business. The internet is a collective of people, data, and things. Understand that it is what it is. Also understand its true nature and potential are yours to define.
  • 7. This brave new world is really difficult to get used to at first. But that’s how it should be…The question is, what are you going to do about it? We cannot assume that others have figured anything out. The rules are being written as we go. Seek inspiration beyond the oversimplified. Become disenchanted with anything that takes complex subjects and breaks them down into “Top 10” lists.
  • 8. They may still be children in the eyes of the law, yet the way they’re beginning to interact around technology is already changing the world, including the boring ol’ adult world we old fogies are occupying. The impact of Millennials, Generation Z, and every digital native that follows them is either generalized or simply underestimated. Why? Because their behaviors and experiences are different and difficult to understand. They are the future and they are changing the world…their way.
  • 9. Welcome to the new realities, people. Studies show that digital natives can text, check social networks, publish updates all while doing their work. But wait, other studies show that they’re actually spreading themselves thinner with greater reach but with less depth. Who’s right? Who’s wrong? Who cares?
  • 10. The Funnel doesn’t care about people because the Funnel isn’t alive, the Funnel is a thing. Stop treating people like things. Today, technology automates and scales engagement. The funnel seems to exist for the benefit of the funnel. Decisions though are influenced by shared experiences…. Between people…and they influence the new customer journey
  • 11. They’re not new toys anymore, they’re daily tools. Communicating, researching, reviewing. No matter what the product is it’ll end up on a customer’s phone. Are you ready for that? The Zero Moment Of Truth is when you search. The Ultimate Moment Of Truth is a shared experience. The future of business and branding is when those two meet. To Generation C, the smart phone isn’t the second screen, it’s the first screen…and that changes everything.
  • 12. Everybody remembers the great epiphanies, almost as easily as they forget the slow, boring, day-in-day-out schlepping it required to reach there in the first place. In a world of shared experiences, it’s not what you say about you, but what others say. These experiences don’t vanish, they bind to one another, intensifying over time. Shared experiences influence every moment of truth.
  • 13. Just as a great book is a window into other possible worlds, the same is true with great products. They tell us that things don’t have to be the way they currently are. Generation C is “always on” – seeing the world through the small screen, often before they really see it with their own eyes. Following the digital breadcrumbs that Gen-C leaves behind inspires us to create new worlds that captivate their attention and imagination. This is how we compete for the future and relevance.
  • 14. As more and more of our lives are mediated via the device (i.e. the smartphone) we carry around with us, the more strong attachments will occur. Phones already matter to Millennials on an emotional level, more than their cars do. Just a matter of time until phones overtake houses in the emotional food chain etc. Say it over and over again, because it’s not going back. “There’s no place like home. There’s no place like home.” I love this image because I’m probably the last generation to hold up a phone to my ear to talk to someone.
  • 15. It’s so easy to see the customer as only the sum of the current transaction, as opposed to a fully realized, complex human being, in it for the long term. Customers are on a journey that either brings them closer to you or further away from your brand promise. Unlike the linear imagery of a funnel, today’s journey is an ellipse that doesn’t end if you don’t let it end.
  • 16. Real human engagement has to come from inside you; it cannot be faked. But for it to come out of you there need to be a “you” in the first place, Q.E.D. What are the likely engagement scenarios your business needs to plan for to build a frictionless and beneficial journey? Help? Entertainment? Support? Advice Validation? Focusing on anything less than everything isn’t engagement, it’s marketing disguised as compassion.
  • 17. To paraphrase Maya Angelou: People eventually forget the price, people eventually forget the quality, people never, ever forget how you once made them feel. In a connected society, all markets are the culmination of shared experiences. If you think about what it is that people share online, you’ll realize that conversations are actually the manifestation of experiences. Why would you leave them to chance?
  • 18. The best companies start off by solving REAL problems. Understanding what a real problem is, requires understanding what real human suffering is. Or at least, understanding the real human condition. That requires empathy. I love the TV show “Undercover Boss,”. Executives undergo a humbling journey to walk in the footsteps of customers and employees. These CEO’s admit to “forgetting what it was like…” and it’s hard to blame them for it. They live in a world of spreadsheets and PowerPoint charts. Help them see what’s changing so they can feel it.
  • 19. We human beings LOVE to confuse what happens inside the skull, with what happens outside it. Maybe because being confused is better than being afraid, better than admitting “I don’t know.” If you think about it, everything that’s shared in mobile and social networks is emotional. The EGOsystems in which we’re connected is alive with observations, reactions, calls to action, and everything else we go through in life. Experiences can be contagious. Create the experiences you want people to have, feel, and share.
  • 20. The business world is A LOT more complex than it was. A few of us are NOT O.K. with remaining complacent and pretending the old rules still apply. Ignorance + Arrogance = Irrelevance. If you don’t believe things are changing, if you undermine those fighting for transformation, be warned that you are expediting your own irrelevance.
  • 21. Innovation doesn’t begin with a spreadsheet. Innovation doesn’t begin with an MBA or a seven-hour strategy meeting. Innovation begins from a place inside our deepest, most quiet selves. Innovation comes from an aspiration to fix something that may or may not be broken, to create something from nothing, to accomplish feats not possible yesterday. Innovation begins with a feeling and it will change the world.
  • 22. Don’t wait around for the answers to magically appear. The answers will only come with practice, Grasshopper. Sometimes the best place to start is with a blank canvas, to answer the questions that only you can answer.
  • 23. Hugh MacLeod has been drawing art about life and business for twenty years. He was one of the most popular bloggers in the early days of social media, earning a loyal following of the best and brightest of Silicon Valley. His work has informed an entire generation of entrepreneurs. He has created work for the largest companies in the world including Intel, Microsoft, HP, Roche, Pearson, Dell, Havas Worldwide and Rackspace, just to name a few. Hugh has written three books published by Penguin, including a best seller, Ignore Everybody, which began life as a free online manifesto that has been downloaded over four million times. Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s The Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.
  • 24. An in-depth look at the future through the cartoons inspired by “WTF: What’s The Future of Business.” Like what you see? Use code: WTF15 for 15% off your next purchase at gapingvoidart.com